Summary: <br> <br> <a href="http://brianjpombo.com/your-business-must-be-cheesy/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">http</a><a href="http://DreamBizChat.com" target="_blank" rel="noreferrer noopener">://DreamBizChat.com</a><br> <br> <br> <br> Listen, listen, listen, listen, listen, listen. Your business must be cheesy. <br> <br> <br> <br> I’m Brian Pombo. Welcome back to the Orange Office. This is Brian J. Pombo Live brought to you by BrianJPombo.com. <br> <br> <br> <br> Today we’re going to discuss a very important topic, it’s a secret. It’s one of these things that is not talked about often enough. I know you hear me that say that all the time. <br> <br> <br> <br> If you can grasp this, you’ll change your business and therefore will change your life. <br> <br> <br> <br> If you can wrap your mind around this concept, it’s not what I made up. Once again, this is not an original idea. This particular one is from Dean Jackson, who I’ve spoken about before. A real estate mogul and a marketing guru, you could say. This is a concept that he puts out all the time through his materials.<br> <br> <br> <br> You can find them for free online, check it out. I don’t get paid by Dean or anything of that sort, but he has a podcast. He has a podcast called More Cheese, Less Whiskers and we’re going to talk about that today. <br> <br> <br> <br> I have with me the dollar tree whiteboard, on this side of the country (West Coast), we call them Dollar Trees. They’re a Dollar Store. Okay, now follow along. If you can get this, like I said, it’s going to be huge for you.<br> <br> <br> <br> You’ve got a mouse. This is no corporate brand or anything like that, so don’t get that out of your mind. It’s just a mouse. Let me fix a little bit here, make it look like a real mouse there. Real mouse. As realistic as I can get. Okay. You’ve got a mouse. <br> <br> <br> <br> What are mice attracted to? They’re attracted to cheese. What are they repelled by….and I just want you think like a cartoon. I don’t want you to think like of actual mice or depending on what type of mice. What are they actually repelled by? I have no idea. But the cartoons tell me, mice are repelled by cats.<br> <br> <br> <br> Mice love cheese, mice hate cats. <br> <br> <br> <br> What’s this have to do with business? Your customer. I want you to think about this, your customer, your clients, your potential customer or client is a mouse. You need to provide them more cheese, less whiskers. What’s whiskers? <br> <br> <br> <br> It’s if a mouse gets a scent, a slight ascent of cheese, it will flow through the air toward the cheese, right? It will do everything it can. It will go through mazes to get to that piece of cheese. It will risk life and limb in a mouse trap. It will do anything for a delicious piece of cheese. <br> <br> <br> <br> If it gets the slightest hint of a whisker of a cat, it’s gone in the opposite direction. Nothing repels it more than a cat. Nothing attracts it more than cheese. So how’s this fit into your business? <br> <br> <br> <br> Most of the time the things that we’re providing out there for our potential customer, potential client is whiskers.<br> <br> <br> <br> We’re giving them the scent of the sales man, of a person wanting something from us. We’ve gotten neediness. Even if you’re putting out commercials, if you’re putting out advertising, why does advertising not work long-term is because people get blind to it. <br> <br> <br> <br> They just start ignoring it. They start running away from it. They come up with nasty names like spam for it and everything else.
