Summary: <br> <br> <a href="http://brianjpombo.com/how-to-rake-it-in-being-super-lazy/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">h</a><a rel="noreferrer noopener" href="http://DreamBizChat.com" target="_blank">ttp://DreamBizChat.com</a><br> <br> <br> <br> Today, we’re going to talk about how to rake it in being super lazy. Sounds counterintuitive I know. <br> <br> <br> <br> I’m Brian Pombo and we’re going to talk about laziness versus hard work and how I’m going to encourage you to be lazy. Welcome back to the Orange Office in Grants Pass, Oregon tonight. <br> <br> <br> <br> This is a topic that’s very near and dear to my heart because I grew up working on a cattle ranch and hard work was rewarded, most of the time when I was employed. <br> <br> <br> <br> If you can show that you’re working hard and that you’re putting out a lot of effort, you’re rewarded, meaning you get to keep your job, possibly you might get the move your way up a rank or two. But when you become an entrepreneur, when you become self-employed, when you become a business owner of any type, it flips. You aren’t really paid in the long run.<br> <br> <br> <br> You aren’t paid when you’re getting paid from the marketplace based on how hard you work and how much effort you put into it. Because most of that, well, for one thing, most of it’s invisible. Most of it’s invisible to the marketplace. <br> <br> <br> <br> Whoever your customer is, they don’t care how hard you worked for the most part. <br> <br> <br> <br> Sometimes it can be a part of a story and sometimes it can be built into marketing and so on and so forth. For the most part, hard work has nothing to do with how well you’re rewarded. How well you’re rewarded is based on the value they believe they’re getting from you, not what you’re putting into it. So then the question is, how do you create value for them? That takes thinking. It takes smarts. It takes, and this is where they talk about working smart, not working hard.<br> <br> <br> <br> It’s not that you should be afraid of hard work. It’s not that you should run away from hard work, but you need to focus on the right area, the right area. <br> <br> <br> <br> Somebody in your company needs to be focusing on the customer and what they want and what they’re getting out of it on all levels, not just, okay, I bought this to do a certain thing. It did the thing, I’m happy. <br> <br> <br> <br> The real question is what did they want beyond that? What do they want after that? Are they as happy as they could be with it? What would make them happier about it? <br> <br> <br> <br> Getting inside of your customer’s head. That takes thought. That takes planning. That takes getting out there and having that conversation with your customer. <br> <br> <br> <br> Finding out as much about them as possible, especially your best customers. Finding out as much as possible. So that comes back to you.<br> <br> <br> <br> Why is being lazy helpful to that? Well, I remember a friend saying once that, if you really want a job well done, give it to a lazy person because they will find a way to do it with the least amount of effort. <br> <br> <br> <br> If you could do something with the least amount of effort, it will cost the least to be able to produce it. And as long as you’re really focused on the end goal, on what you’re providing the value for the end customer, then you’re going to get where you need to get using the laziest person. Often times, entrepreneurs, business owners, they have a lazy streak. <br> <br> <br> <br> They have a lazy side and I’m going to tell you,
