eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. show

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Summary: My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.

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  • Artist: Steve Hutt | Shopify Expert and eCommerce Expert
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Podcasts:

 Social Proof Is One Of The Most Powerful Reputation Multipliers For A Shopify Brand | File Type: audio/mpeg | Duration: 39:54

In today’s episode, my guest is Matt Hollingsworth the Chief of Staff of Stamped.io. They are a Ratings and Review app and also a Loyalty and Reward solution.They help Shopify brands to leverage UGC (user-generated content) and loyalty programs to grow and scale a brand’s retention efforts.Let's jump in and learn more about Stamped and how they are assisting Shopify brands (at scale) to improve conversion rates while building a community of fans and repeat customers.WHAT YOU WILL LEARN TODAYHow to build meaningful connections with your customers.Why user generated content drives authentic product recommendations.How to transform your Instagram into shoppable galleries and retargeted ads.LINKS AND RESOURCES MENTIONEDStamped.ioStamped.io Reviews & UGC Shopify AppStamped.io Loyalty & RewardsShopify Plus Certified App PartnerStamped.io Listener Promotion - 25% Off On A Paid Plan For 6 Months - Thanks Matt!Get Into Stamped.io Faster With The Contract Buyout PlanCONNECT WITH STAMPEDEmail: hello@stamped.ioLinkedIn: https://www.linkedin.com/company/stamped-ioFacebook: https://www.facebook.com/stampedioInstagram: https://www.instagram.com/stampedhqTwitter: https://twitter.com/StampedHQYouTube: https://www.youtube.com/channel/UCE7QkYSt6-PapBoDojlt_IQEPISODE SPONSORToday's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization. Hosted on Acast. See acast.com/privacy for more information.

 Beat The Competition And Turbocharge Your Growth With Trusted Accurate Data | File Type: audio/mpeg | Duration: 39:56

In today’s episode, my guest is Ari Messer, the Co-Founder of Littledata. They are an analytics connector that helps Shopify brands get accurate data in the tools they already use.Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth.Let's jump in and learn more about why the top DTC brands on Shopify choose Littledata.WHAT YOU WILL LEARN TODAYHow to finally have 100% confidence in your data accuracy.Why inaccurate data can derail your growth by sending you down the wrong decision-making path.What is first-party & zero-party data and why is it important today.How to audit and fix Google Analytics to ensure accurate tracking.How to get accurate marketing attribution including cross-domain and multi-currency.How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics.LINKS AND RESOURCES MENTIONEDLittledata.ioLittledata Shopify AppLittledata / Segment.com Shopify AppHeadless Shopify TrackingTracking Subscriptions In Shopify's Unified CheckoutFree Analytics Audit + 30-Day Free Trial - Thanks Ari!Grind Coffee Case Study - The Brick & Mortar Pivot To Massive Online SuccessCONNECT WITH LITTLEDATAEmail: ari@littledata.ioLinkedIn: https://www.instagram.com/littledataukFacebook: https://www.facebook.com/littledataukInstagram: https://www.instagram.com/littledataukTwitter: https://twitter.com/littledataukYouTube: https://www.youtube.com/channel/UCnlh2ZmezclpJ2yfSncGLLwLittledataThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

 Massive Profit This Holiday Season Through Empathy & Authentic Customer Connections | File Type: audio/mpeg | Duration: 33:06

In today’s episode, my guest is Rosa Hu the VP of Product Marketing from Yotpo. They are an eCommerce Marketing Platform that helps accelerate the growth of online businesses through reviews, SMS marketing, loyalty programs and more. Their range of services and solutions cater to Shopify brands by empowering them to intelligently engage and retain customers by delivering desirable and profitable business outcomes, including increased revenue and customer interactions.This is a timely conversation of learnings along with an amazing exclusive listener-only bonus. Let's jump in and learn more!WHAT YOU WILL LEARN TODAYThe strategy how to thoughtfully and intentionally strengthening relationships with your customers.Benefits of the new multi-year relationship between Shopify and Yotpo.The importance of social proof to establish trust which increases conversion rates.Why giving customers a stage to amplify their voice is a powerful way to grow your brand's community.LINKS AND RESOURCES MENTIONEDYotpoYotpo Product Reviews Shopify AppYotpo Loyalty & Rewards Shopify AppYotpo SMS Marketing Shopify AppDirect-to-Consumer Marketing CourseFree Text Messages For 30-Days - Thanks Rosa!EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

 DTC Shopify Brands Can Now Unlock The Power Of Intelligent Shipping | File Type: audio/mpeg | Duration: 46:15

In today’s episode, my guest is Aaron Rubin the Founder & CEO of ShipHero. They are a US-based company that offers full-service fulfillment solutions and warehouse management software that help make it easy to ship for Shopify direct-to-consumer brands.ShipHero does it in two ways. They have 5 warehouses around the US that you can outsource to. They have a unique model where you send all your products to a single warehouse and they ship it to the other 4 and give you a very competitive flat rate for delivery anywhere in the US.If you run your own warehouse, they have industry-leading software for shipping and warehouse management. Often as a brand grows the warehouse operation becomes chaotic. ShipHero brings the processes and tools to your warehouse for an improved internal workflow and (most importantly) a delightful customer experience.WHAT YOU WILL LEARN TODAYHow to know when it's time to upgrade your warehouse management software or outsource the fulfillment.How you can drive more sales by leveraging shipping software.Things to consider for effective multichannel fulfillment.What is the ShipHero Accelerator Program and how can you get involved.LINKS AND RESOURCES MENTIONEDShipHeroShipHero Shopify AppShipHero Accelerator Program for eCommerce StartupsBlackWolfCONNECT WITH SHIPHEROEmail: hello@shiphero.comLinkedIn: https://www.linkedin.com/company/shipheroFacebook: https://www.facebook.com/shipheroTwitter: https://twitter.com/weareshipheroYouTube: https://www.youtube.com/c/ShipHeroEPISODE SPONSORToday's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization. Hosted on Acast. See acast.com/privacy for more information.

 Bring Shopify To More Merchants Faster With The Investor Partner Program | File Type: audio/mpeg | Duration: 30:21

In today’s episode, my guest is Jamie Oliver the Partner & Channel Development Lead at Shopify. They are a team that has built the Shopify Investor Partner Program. This initiative simplifies and streamlines the process for investor-backed businesses to migrate to Shopify and to discover technology and service partners to help launch and optimize their business.Let’s learn more about this incredible program with Shopify and the notable partners in the Shopify ecosystem that help brands improve efficiencies, profitably grow revenue, and build lifetime customer loyalty.WHAT YOU WILL LEARN TODAYIntroduction to a program that manages partnerships with Venture Capital (VC) and Private Equity (PE) firms that invest in DTC merchants.How Shopify’s platform paired with technology and service partners enables a rapid go-to-market strategy.The investment philosophies of Venture Capital and Private Equity firms.Benefits of the Shopify Plus Certified App Program for brands and equity partners.LINKS AND RESOURCES MENTIONEDShopify Investor Partner ProgramMastermind ToysMastermind Toys Case StudyThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

 Boost Your Conversion Rate By 10X With Real Pen & Ink Automated Handwritten Notes | File Type: audio/mpeg | Duration: 47:31

My guest on today’s episode is Arian Radmand the President & CEO from IgnitePOST. They help merchants increase their conversion rates by a factor of 10X through the use of real pen & ink handwritten letters that can be automated with rule-based triggers.In today’s world, when everyone is saturated with digital communication (emails, ads, push notifications, SMS, and more), IgnitePOST has developed the secret to cutting through the noise and turning customers into raving fans by connecting with them on a personal level which cultivates a deeper relationship.The IgnitePOST service gives Shopify brands powerful automation capabilities to send personalized, handwritten cards at exactly the right time. They use robotics with real ballpoint pens to deliver authentic cards that are indistinguishable from real human handwriting.Let’s jump in a learn more about how brands can win in a digitally saturated world!WHAT YOU WILL LEARN TODAYHow to connect with your customers on a personal level and cultivate a deeper relationship.Why you should cut through the digital noise and solve the digital saturation problem.Why do hand-written notes have a 99% open rate.Benefits of targeting customer segments to receive a handwritten card.LINKS AND RESOURCES MENTIONEDIgnitePOSTIgnitePOST BlogIgnitePOST Shopify AppSend Yourself A Free Robotic Hand-Written Card$400 in IgnitePOST Handwritten card credits - Thanks Arian!EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

 New Strategies For Maximizing Shopify AOV With Product Protection Services | File Type: audio/mpeg | Duration: 53:59

In today’s episode, my guest is Rohan Shah the Founder of Extend. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates.WHAT YOU WILL LEARN TODAYWhat is a modern product protection plan and why do customers ask for it.Why product protection plans increase a consumer’s intent to buy by about 25%.Why a well-executed post-purchase experience improves retention and loyalty.Product protection services are opportunities to improve your margins and upsell after the holiday season.LINKS AND RESOURCES MENTIONEDExtendBlendJetEPISODE SPONSORToday's episode is brought to you by FastSimon, a leader in AI-powered shopping optimization. Hosted on Acast. See acast.com/privacy for more information.

 Unlock New Sales Channels By Connecting Your Shopify Store To 600+ Retailers | File Type: audio/mpeg | Duration: 31:52

In today’s episode, my guest is Roy Avidor the CEO and Co-founder of Cymbio. They help Shopify businesses easily increase and accelerate their digital sales channels through marketplace and dropship automation.As a Shopify brand, you can gain access to 600+ retailers and scale your brand with the Cymbio platform.This is a timely conversation as we move into the business holiday season. The great thing about what is being shared today is you still have time to expand your digital sales channels and have an incredible Q4!WHAT YOU WILL LEARN TODAYThe advantages of multi-channel retailing.The ease to grow digital sales channels.The process to grow sales and expose your brand to a global retail ecosystem.How to automate marketplace and dropship operations from beginning-to-end.LINKS AND RESOURCES MENTIONEDCymbioCymbio BlogBlog Post: Shopify Brands and the Ease to Grow Digital SalesThe Ultimate Guide To Drop Ship & Marketplace AutomationJoin Cymbio before October 31st and get the minimum fees waived until 2022CONNECT WITH CYMBIOEmail: hi@cym.bioLinkedIn: https://www.linkedin.com/company/6378164Facebook: https://www.facebook.com/cymbioTwitter: https://twitter.com/Cymbio_EPISODE SPONSORThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

 Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV | File Type: audio/mpeg | Duration: 38:55

In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.WHAT YOU WILL LEARN TODAYThe difference between linear and streaming TV.TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.How TV can be part of your marketing mix to continue finding your audiences at scale.How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.LINKS AND RESOURCES MENTIONEDTatariTatari Insights BlogTatari Shopify AppMarketer's Guide to Advertising on Streaming TVVuori ClothingThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

 Promote Your Products This Holiday Season Across 25 Million Online Destinations | File Type: audio/mpeg | Duration: 43:02

In today’s episode, my guest is Cooper Harris the Founder and CEO of Klickly. They are a data-driven commerce engine that powers fast-growing Shopify brands with commission-based customer acquisition. This means they only charge you a commission (that you choose) when they drive sales. This is an incredible opportunity this holiday season for your brand to expand its product discovery across 25 million online destinations.WHAT YOU WILL LEARN TODAYHow to shorten your sales funnel and let customers buy within your ads.How automation and machine learning can be your brand's superpower.How Klickly's commission-based advertising allows you to lock in your desired ROAS.The privacy concerns over the last few years with Google and Apple and how you can leverage this evolving reality.LINKS AND RESOURCES MENTIONEDKlicklyKlickly BlogKlickly Private Beta Access - Includes free campaign ad boosts + dedicated growth specialist - Thanks Cooper!BeyondTV with Cooper HarrisEPISODE SPONSORToday's episode is brought to you by FastSimon, a leader in AI-powered shopping optimization. Hosted on Acast. See acast.com/privacy for more information.

 Create Happy Shoppers By Delivering Exceptional Customer Service Across All Digital Channels | File Type: audio/mpeg | Duration: 55:03

In today’s episode, my guest is Vikas Bhambri the SVP, Sales & Customer Experience from Kustomer. They are a top-rated Customer Relationship Management (CRM) platform that helps Shopify brands to deliver modern omnichannel customer service that creates customers for life. Kustomer is a Shopify Plus Certified App Partner and powers many notable brands in the Shopify ecosystem like Thirdlove, Bulletproof Coffee, Untuckit, Outdoor Voices, and more.This is a timely conversation with the holiday shopping season just around the corner.WHAT YOU WILL LEARN TODAYThe new expectations of personalized customer support.Why ticketing systems are outdated for the modern consumer.Advancements in Kustomer's AI interpret a customer's intent to resolve or route requests faster.Why consumers are contacting customer service throughout the buyer journey: before, during and after the transaction.LINKS AND RESOURCES MENTIONEDKustomerKustomer Shopify AppKustomer Now. What’s NOW and What’s NEXT in CX - November 10, 2021 [Virtual Event]ThirdLove Case StudyBulletproof Case StudyThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

 Harness The Transaction Moment And Crush Your Performance Marketing Goals | File Type: audio/mpeg | Duration: 40:22

In today’s episode, my guest is Justin Viles the co-founder of Rokt Commerce. Their platform empowers Shopify brands to optimize each transaction through seamless integration on the transaction page. They have incredible technology that enables the dynamic management of post-purchase offers, both internally and through their huge network of partners. This is instant, incremental revenue for your Shopify store through supporting non-competitive but complementary offers.WHAT YOU WILL LEARN TODAYHow to leverage the "transaction moment" on your Shopify store to drive more revenue and profit.How to forge deeper relationships with your customers and generate new revenue opportunities.How to counteract the rising acquisition costs on Facebook and Google.LINKS AND RESOURCES MENTIONEDRoktRokt Case StudiesRokt Shopify AppPop ChartThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

 Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data | File Type: audio/mpeg | Duration: 43:47

In today’s episode, my guest is John Chao the Co-Founder of Tresl, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.WHAT YOU WILL LEARN TODAYHow to segment your customers to improve conversions and repeat revenue.Why BFCM 2021 is extremely important for Shopify brands to get right.How to make key data points accessible and actionable.The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand's superpower.LINKS AND RESOURCES MENTIONEDSegments by TreslSegments Shopify AppSegments 30-Day Free Trial - Thank JohnThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

 Tactical Email Marketing Tips From A $75M Ecommerce Email Marketer | File Type: audio/mpeg | Duration: 51:25

In today’s episode, my guest is Chase Dimond, a Partner at Structured Agency. They are a top ecommerce marketing agency that has helped over 150 of the fastest growing e-commerce and DTC brands acquire and convert more customers.He has been responsible for over $75M in email attributed revenue over the past few years. He gets it and shares it ALL today on the podcast.WHAT YOU WILL LEARN TODAYThe three common email problems most Shopify brands have and how to fix them.How to select a marketing automation platform.Proven email flows and campaigns for a successful Q4.LINKS AND RESOURCES MENTIONEDChaseDimond.comEmail Marketing Course – $100 off with “fastlane” coupon code – Thanks Chase!Structured AgencyBoundless LabsThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

 Redefine Returns And Win Customers For Life With Memorable Exchange Experiences | File Type: audio/mpeg | Duration: 45:02

In today’s episode, my guest is Jonathan Poma the Founder & CEO of Loop Returns.Loop is the returns and exchanges platform purpose-built for Shopify brands that drives customer lifetime value and reduces refunds. Merchants that use Loop make more money because they assist customers to make an exchange vs a refund. Notable Shopify brands including Allbirds, Brooklinen, and Chubbies Shorts choose Loop Returns to deliver a great returns experience to their customers. WHAT YOU WILL LEARN TODAYWhy the post-purchase experience is a crucial part of the commerce stack.How to drive up customer lifetime value through exchanges.Why exchanges continue the customer relationship and lead to higher LTV.LINKS AND RESOURCES MENTIONEDLoop ReturnsLoop Customer Success StoriesThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

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