eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. show

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Summary: My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.

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  • Artist: Steve Hutt | Shopify Expert and eCommerce Expert
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Podcasts:

 Shopify Brands Can Now Acquire New Customers Without Expensive Acquisition Costs With David Perry Of Carro | File Type: audio/mpeg | Duration: 53:04

In today’s Shopify eCommerce podcast, my guest is David Perry the CEO of Carro. They are an amazing Shopify app and platform that introduces brands to the social media influencers that love them.With over seven million introductions later, Carro now also helps Shopify online stores to build incredible partnerships with other brands they love.Over 35,000 Shopify businesses have installed Carro as a sales channel in Shopify and are now truly living up to their mission to help direct-to-consumer (DTC) Shopify brands “Sell More, Together.”You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Incredible Two Hour Delivery Option For Your Shopify Powered Store With Ben Jones Of Ohi | File Type: audio/mpeg | Duration: 38:47

In today’s Shopify eCommerce podcast, my guest is Ben Jones the founder and CEO of Ohi. They are an instant commerce delivery platform that helps DTC and CPG retailers and brands to deliver their products in under two hours, with a more sustainable, carbon-neutral delivery model. This is a great conversation with tons of learnings as brands strive to meet and exceed their customer's expectations.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 How Shopify Stores Can Deliver Personalized Customer Support At Scale With The Right Technologies With GQ Fu of LTVplus | File Type: audio/mpeg | Duration: 42:48

In today’s episode, my guest is GQ Fu, Co-Founder of LTVplus. They provide world-class customer service outsourcing services for Shopify and Shopify Plus brands. Be it 24/7 customer service coverage, dedicated omnichannel customer service, or personalized failed payment recovery, they have highly-trained agents who are ready to support your Shopify brand with tried-and-tested playbooks. If you are struggling with customer service and have revenue lost to failed payments, today's episode will offer the insights and solutions you need.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 How iPaas And A Managed Integration Service Can Help Shopify Brands To Scale with Robin Smith of VL OMNI | File Type: audio/mpeg | Duration: 34:23

In today’s episode, my guest is Robin Smith, the CEO, and Co-Founder of VL OMNI. They are an Integration platform for managed iPaaS data integration, that helps empower Shopify businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs.These integrations are point-to-multipoint, meaning data from a single application can be sent to multiple targets in a single workflow, giving your Shopify online business the flexibility to grow without any interruptions or the need to manipulate data at either end of the integration.VL OMNI handles integration projects from the initial design and implementation of a solution to maintenance and new partner onboarding.This is a great conversation with timely learnings as Shopify brands look to make investments to accelerate growth through scalable managed iPaaS data integrations.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 How To Strengthen Your Shopify Brand With Customers After They Click Purchase With Andrew Chan Of AfterShip | File Type: audio/mpeg | Duration: 37:20

In today’s episode, my guest is Andrew Chan the Co-Founder & CMO of AfterShip. AfterShip is a post-purchase tracking and notification platform for Shopify ecommerce businesses ranging in size from SMB to mid-market to large enterprises. While most ecommerce solutions focus on customer touchpoints up to the moment they click “Purchase,” AfterShip prides itself on strengthening brands’ post-purchase experience including improving the returns process, providing more accurate order arrival data, and streamlining updates to customers after purchase. More and more brands are starting to realize that the post-purchase experience is part of the brand experience and is a major driver of repeat business. Because repeat customers are the lifeblood of businesses they cost less to acquire than new customers, spend more than new customers, and can act as brand ambassadors. It is becoming more and more important that retailers provide top-notch post-purchase experiences. No other ecommerce business offers the same robust ecosystem of post-purchase products as AfterShip and leading merchants on the Shopify ecommerce platform, top marketplaces (Amazon, eBay, Etsy, Groupon, Rakuten, and Wish), and major retail brands like Good American, Harry’s, Gymshark, Blenders Eyewear, Pura Vida Bracelets, and Kylie Skin all turn to AfterShip for their post-purchase needs.As people increasingly engage in online shopping, it is now more important than ever for online retailers to have a strong post-purchase strategy.  You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Incredible New App That Automatically Helps Shopify Brands To Save Instagram Stories, Reels, And Posts | File Type: audio/mpeg | Duration: 36:36

In today’s episode, my guest is Paul Benegeri the CEO and Co-Founder of Archive, the makers of the Archive App.Often, hundreds of assets a day are created by a Shopify brand's top influencers and customers, and most of that data and content disappears in 24 hours. Losing all of this community creativity is massively wasteful. The Archive App is the only Shopify App that automatically detects and saves Instagram posts, stories, and reels your brand gets tagged in for future marketing initiatives.WHAT YOU WILL LEARN TODAYWhy the best marketing always comes from your own engaged community.Why UGC (user-generated content) is a goldmine for innovative brands.Leverage your user-generated content to launch better Facebook and Instagram ads.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Grow Revenue Between Shopify Direct-To-Consumer And Retail With Mark Yeramian Of Moast | File Type: audio/mpeg | Duration: 35:11

My guest today is Mark Yeramian the Co-Founder of Moast.ioMoast allows Shopify brands to get their products in front of their customers, wherever their customers are shopping from. While the costs of launching a direct-to-consumer brand have come down dramatically, getting retail distribution is still costly and time-consuming. As a result, the segment of consumers that still like to touch and feel products before purchasing online is left largely disregarded. With Moast, Shopify businesses can turn their best customers into ''Hosts'' who hold product meetups with prospective customers, allowing them to see, touch, and experience the product before purchasing online. This social retail program allows Shopify e-commerce brands to reduce their rates of returns and eliminate the pressures of retail. Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Learn How To Turn Transactions Into Relationships With A Subscription Offer | File Type: audio/mpeg | Duration: 36:50

In today’s episode, my guest is Lindy Crea, the VP of Partnerships at Recharge Payments. Recharge is a Shopify Plus Certified App Partner who has built a subscription management solution that helps Shopify brands of all sizes to launch and scale subscription offerings.Subscriptions and the predictable recurring revenue is one of the hottest topics with brands in the direct-to-consumer space.I’m excited to dig into this topic today and how Recharge is leading the way for incremental revenue and lifetime customer value.WHAT YOU WILL LEARN TODAYThe current state of Shopify brands and their subscription offerings.Why the increasing customer acquisition costs and recent supply chain challenges are driving increased demand for subscription solutions.How SMS as a channel is improving the subscription customer experience.Benefits of flexibility and empowerment to winning your customer's hearts.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Drive More Revenue For Your Shopify Ecommerce Business With Zero-Party Data. Featuring Ben Parr of OctaneAI | File Type: audio/mpeg | Duration: 38:24

In today’s episode, my guest is Ben Parr, the President and Co-Founder of Octane AI. They are the zero-party data marketing platform that’s helping thousands of Shopify and Shopify Plus e-commerce merchants to collect zero-party data and personalize their stores to drive growth.Octane AI is the leading zero-party data marketing platform for Shopify and Shopify Plus merchants like you. This year your business has been hit with major data privacy changes that have fundamentally changed advertising and likely the way you do business. And that’s okay if you know that there is a better way to do ecommerce marketing that’ll respect customers’ privacy, solve your advertising problem and help grow your revenue: collecting and leveraging zero-party data.Octane AI is helping thousands of Shopify merchants collect and use this clean data to personalize their email, SMS, ads, and more, giving customers the privacy they need and the personalization they want. This is the time to adapt and Shopify brands investing in zero-party data, optimization and retention will win the e-commerce game.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Expand Sales By Exposing Your Shopify Brand To A Global Retail Ecosystem | File Type: audio/mpeg | Duration: 26:36

In today’s episode, my guest is Roy Avidor the CEO and Co-founder of Cymbio. They help Shopify brands to easily increase and accelerate their digital sales channels through marketplace and dropship automation.Imagine getting access to over 600 retailers and scaling your brand? This is all possible today with the Cymbio platform.WHAT YOU WILL LEARN TODAYThe advantages of multi-channel retailing.The ease to grow digital sales channels.The process to grow sales and expose your brand to a global retail ecosystem.How to automate marketplace and dropship operations from beginning to end.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Recruit, Manage And Grow Revenue With Groups Of People Who Love Your Brand | File Type: audio/mpeg | Duration: 48:18

In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.WHAT YOU WILL LEARN TODAYThe building blocks you need for a successful influencer program.Why partner recruitment through community engagement is a winning combination for Shopify brands.How to not fall into the trap of getting as many people as possible to be your influencers.Get organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Personalize Your Shopping Experience In Real Time For Collections, Search, And Recommendations | File Type: audio/mpeg | Duration: 37:29

In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO of FastSimon. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus.Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands.Let’s jump in and learn more about how FastSimon is assisting Shopify brands with growth and scale!WHAT YOU WILL LEARN TODAYHow to enable and inspire your shopper's product discovery journey.How to scale both online and physical stores.What forward-thinking/progressive brands need to consider in terms of the customer experience.How to personalize your customer's shopping experience to maximize conversions.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Maximize Your Shopify Store Profits With Automated Segmentation And Actionable Insights With Valentin Radu Of Omniconvert | File Type: audio/mpeg | Duration: 37:15

In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.WHAT YOU WILL LEARN TODAYHow to use your Shopify data to improve customer lifetime value.Benefits of segmenting customers based on buying behavior and value.Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value.How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 The World’s Fastest-Growing Shopify Brands Acquire The Most New Customers Through Referrals | File Type: audio/mpeg | Duration: 31:49

In today’s episode, my guest is Manish Goyal the Founder and CEO of Friendbuy. They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value.Let's learn more about expanding your reach and transforming your customers into loyal and engaged brand advocates.WHAT YOU WILL LEARN TODAYWhy high growth Shopify brands are leveraging word-of-mouth through scaleable technology.How a well-executed referral program can generate from 5% to 20% of total orders.The benefits of stackable account credits as a referral reward.How Friendbuy integrates with your existing tech stack like Klaviyo, Okendo, Attentive, and more.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

 Discover Your Shopify Brand Insights And Grow Faster With Automated Business Intelligence | File Type: audio/mpeg | Duration: 29:42

In today’s episode, my guest is Yasmin Nozari the Co-Founder and COO from Peel Insights. They are an automated business analysis system built for Shopify brands that are committed to growth.Peel is designed for DTC Shopify brands to quickly understand trends in their business and react to the most promising cohort signals, without the need for any technical skills. They share all the intel Shopify businesses need to sell to more customers and to earn more revenue from existing ones.They provide the daily analysis needed to make growth decisions.WHAT YOU WILL LEARN TODAYWhy business intelligence is a necessary superpower to succeed in e-commerce.What is cohort analysis and why is it important for a Shopify brand.The importance of focusing on improving LTV from your ad-driven leads.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

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