eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. show

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Summary: My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.

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Podcasts:

 The Compounding Effect Of Ecommerce SEO: Building Relevancy And Authority With Josh George Of ClickSlice | File Type: audio/mpeg | Duration: 47:21

In the latest episode of the eCommerceFastlane Podcast, I had the pleasure of having a great discussion with Josh George, founder of ClickSlice. We discussed how to get your Shopify store onto the first page of Google through ecommerce SEO. He shares a success story of a men's shaving products brand that saw a 73% increase in orders and over 60 keywords ranking on the first page after a bespoke SEO campaign.The episode emphasizes the importance of organic traffic, especially as relying solely on paid ads becomes riskier. It also highlights the complexity of the Google algorithm and the necessity of long-term thinking for continued growth.Additionally, Josh shares how his company specializes in complete SEO solutions for e-commerce on Shopify, with a minimum investment of £2000 per month.Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.Reach out to us! We welcome any comments or questions about this episode. Connect with us here or through our social media channels — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 How To Use Customer Experience And AI To Drive Retention And Sales With Marcin Stoll Of Tidio | File Type: audio/mpeg | Duration: 39:42

On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Marcin Stoll, the Chief Product Officer at Tidio.We discuss how their platform helps businesses grow sales through excellent customer service. According to Marto, live chat is the most convenient way to communicate with customers and can often result in sales.Tidio's platform focuses on two main areas: providing excellent customer support and creating and leveraging sales opportunities—their product development centers on understanding visitors' intent and providing proactive communication. Tidio can give context for engagement and personalized experiences by tracking a visitor's journey on a website.But Tidio doesn't stop there. They also help businesses understand where their website traffic is coming from and recognize returning visitors. And while they use AI to automate some repetitive questions and improve response times, they emphasize the importance of maintaining a personalized customer experience.Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Improve Your Shopify Store Paid Social Performance With Dave Bunce Of HawkeAI | File Type: audio/mpeg | Duration: 43:18

In today’s Shopify Ecommerce Podcast, my guest is Dave Bunce, the President of Hawke.aiHawkeAI provides comprehensive, easy-to-read dashboards that compile and transform your marketing data for more efficient analysis and insight. It can identify potential issues and provide benchmarking statistics, ensuring you can address problems before they escalate.With HawkeAI's powerful analysis tools, you can save time and make informed, intelligent decisions - optimizing spend between platforms, benchmarking performance, and reviewing automated suggestions.Enjoy the benefits of today's ecommerce podcast and learn how to increase your Shopify store's revenue and maximize your profits. Unlock the power of this essential information and resources to give your store the boost it needs!Reach out to us! We welcome any comments or questions you may have about our latest episode. Connect with us here or through our social media channels — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Create The Ultimate Unboxing Experience Through Custom Eco-Friendly Packaging With Phil Akhzar Of Arka | File Type: audio/mpeg | Duration: 43:42

In today’s Shopify Ecommerce Podcast, my guest is Phillip Akhzar, the Founder and CEO of Arka.Phil Akhzar learned about the importance of eco-friendly packaging through his work in supply chain logistics and industrial engineering. He discovered how important it was to have sustainable packaging that was accessible and affordable, to make sure the impression a customer received was consistent with the brand ethos. He was determined to make sustainable packaging accessible to all businesses and ensure his customers had a guilt-free checkout experience. Through hard work and dedication, Phil achieved his goal and provided a high-quality product to his customers.According to a recent study, 85% of consumers globally have indicated that they have shifted their purchase behavior towards being more sustainable in the past five years. This is the time to invest in eco-friendly packaging for your business to meet the growing customer demand and combat climate change.You can use the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, please get in touch with us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook We love your feedback!Are you hungry for continued knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

  Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream | File Type: audio/mpeg | Duration: 56:56

In today’s Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream.SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, current analytics tools can no longer provide accurate and timely attribution insights due to modern cookie restrictions and complex customer journeys that involve multiple browsers and devices.  SegmentStream stands out from other tools by utilizing its proprietary Conversion Modeling technology to accurately measure the incremental value of each website visit into future, predicted conversions, rather than past conversions. This ensures that each traffic source receives the proper value, even if the actual conversion occurs from another device, browser, or cookie.  By evaluating website visits in real-time, marketing teams can identify growth opportunities, and ad platforms receive crucial real-time feedback on the incremental value of each ad click. SegmentStream is an official partner of Meta and Google, as well as trusted by L'Oreal, KitchenAid, Omnicom Media Group, and more than 50 other e-commerce brands and agencies.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with implementing high-converting pages to maximize your revenue.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Supercharge Your Shopify Store Through High-Converting Landing Pages With Yuxin Zhu Of Replo | File Type: audio/mpeg | Duration: 45:36

In today’s Shopify Ecommerce Podcast, my guest is Yuxin Zhu the Co-founder of Replo.Replo is a visual web development platform that allows teams to create beautiful high-performance landing pages on Shopify, without the need for developers. They are light years ahead of other page builders when it comes to customization and page speed. They have a library of hundreds of proven landing pages and sections that anyone can use, as well as certified Experts who can help build new pages in just a few days.Design is a constant experiment and you have to be always testing and iterating to find the perfect balance between form and function for maximum conversion. Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with implementing high-converting pages to maximize your revenue.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Gain A Competitive Edge With Conversational AI Shopping Experiences With Yoav Oz Of Rep AI | File Type: audio/mpeg | Duration: 29:31

In today’s Shopify Ecommerce Podcast, my guest is Yoav Oz, the Co-founder and CEO of Rep AI.Rep is a conversational AI “sales closer” for Shopify ecommerce stores.They enable merchants to maximize their marketing budget by saving soon-to-be-lost traffic and turning them into customers.It automatically finds disengaged customers and provides them with a guided conversational customer experience, helping the site visitor with whatever they need to increase the chance for conversion by 25%.Customers can browse, get recommendations, get product-related information and check out via conversations 24/7.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with improving conversion rate and AOV.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured | File Type: audio/mpeg | Duration: 38:44

In today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide the Co-founder and CEO of Measured.Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results. Unlike other measurement providers that rely on user-level tracking and data that is no longer reliable, Measured is not impacted by changes to data-privacy policies and regulations.Since 2017, leading consumer brands around the world have trusted Measured to validate, optimize, and plan ongoing media investments through incrementality-based reporting, attribution, scenario planning, and benchmarking capabilities.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information. It's my hope today's podcast is impactful in assisting you in your Shopify store.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.` Hosted on Acast. See acast.com/privacy for more information.

 Drive Significant Incremental Revenue By Expanding Your Product Mix With Sina Djafari Of Duoplane | File Type: audio/mpeg | Duration: 47:52

In today’s Shopify Ecommerce Podcast, my guest is Sina Djafari from Duoplane.Duoplane is an order management platform for Shopify merchants who drop ship or work with multiple fulfillment partners. They help ecommerce merchants to manage and automate their dropship and 3PL workflow by automating order processing, inventory syncing, and vendor payments. Merchants that use distributed fulfilments can scale their business and lower costs but it can be difficult to manage. That’s where Duoplane comes in. They simplify and streamline the whole process of syncing inventory, processing orders, and paying vendors.Unlike other apps, Duoplane is highly configurable and works with all kinds of vendors and workflows.They have extremely fast implementation and a high dedication to great service. There’s never been a better time to implement an order management app as distributed fulfillment is becoming more available with a growing number of vendors wanting to dropship.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience,Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Shopify Stores Can Now Say Goodbye To Affiliate Links And Discount Codes With Anders Bill and Andy Cloyd Of Superfiliate | File Type: audio/mpeg | Duration: 42:22

In today’s Shopify Ecommerce Podcast, my guests are Anders Bill and Andy Cloyd of Superfiliate.Superfiliate is a platform that automates the creation of personalized storefronts for a Shopify brand's best customers and creators to get the most out of their word of mouth programs. These personalized storefronts give Superfiliates access to a brand's best media content, while also allowing them to customize their storefronts with their own user-generated content, reviews and favorite products. Most referral and influencer programs drive shoppers to a homepage or product page that totally cuts the customer or creator out of the commerce experience. With Superfiliate, merchants can automate the creation of thousands of personalized storefronts and drive a higher activation and conversion rate. Shopify merchants can leverage Superfiliate to run all their word of mouth programs in one place across referral/loyalty, ambassador, affiliate and influencer. Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience,Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Collaborate Your Way To Success With Influencers And Creators With Brett Owens Of Afluencer | File Type: audio/mpeg | Duration: 43:51

In today’s Shopify Ecommerce Podcast, my guest is Brett Owens & Collab Matchmaker of Afluencer.Afluencer is the easiest way for Shopify brands to find, meet and start “Collabing” with social media micro-influencers and creators. Over 20,000+ influencers are actual users of their app – which means they can make direct introductions for you to new partners. Relevancy is their specialty. They help you meet influencers who have followers that meet the profile of your ideal customer. Whether you need a Jazzercise instructor in Kansas City, a skincare creator in Los Angeles or anything in between, Afluencer can make that collab happen.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce Seo, Email Marketing, Entrepreneurship, Founder Stories, Influencers, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience,Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 Shopify Stores Are Exploiting A Massively Profitable Direct Mail Channel At Scale With Dave Fink Of Postie | File Type: audio/mpeg | Duration: 41:19

In today’s Shopify Ecommerce Podcast, my guest is Dave Fink, the Founder and CEO of Postie.com.Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world. Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome! Twitter LinkedIn Facebook Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce Seo, Email Marketing, Entrepreneurship, Founder Stories, Influencers, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

 10X Your Browse And Cart Abandonment Email And SMS With Adam Robinson Of Retention.com | File Type: audio/mpeg | Duration: 44:36

In today’s Shopify ecommerce podcast, my guest is Adam Robinson, the Co-Founder and CEO of Retention.comRetention.com helps Shopify stores to grow their abandonment revenues. Your customers can only receive abandoned cart emails if they’re logged in to Shopify. Think about that.Think about how many people aren’t logged in to your store right now that are putting things in their cart.If someone bought on their laptop and is shopping on their phone, they don’t get a message. For the 98% of your traffic where you didn’t capture their email address, they aren’t getting a message.Retention.com helps Shopify stores harness the power of identity to scale abandonment sends by up to 10x.This directly leads an increase in conversions which flows straight through to the bottom line.Let's jump in a learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? We can be reached here: eCommerceFastlane.com/contact or through our social channels. We love hearing from our listeners!Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments | File Type: audio/mpeg | Duration: 47:33

In today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a Shopify Plus Certified App that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the right team in place to activate their audience.Segments put marketers back in the driver’s seat with their no code data CRM that brings together ecommerce and marketing data into a single source of truth, with prebuilt segmentation and cross channel management. So marketers can be data-driven without spending any time on coding.Let's jump in a learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? We can be reached here: eCommerceFastlane.com/contact or through our social channels. We love hearing from our listeners!Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Advertising Is Dead: How Modern Shopify Brands Are Staying Alive Through Partnerships With Cristy Ebert Garcia Of Impact.com | File Type: audio/mpeg | Duration: 44:51

In today’s Shopify ecommerce podcast, my guest is Cristy Ebert Garcia, the CMO from Impact.com. They are a partnership management platform that helps businesses of all sizes grow revenue through the partnership channel.Today, the consumer is in the driver's seat. They’ve taken matters into their own hands and no longer make unilateral decisions based on ads; in fact, 96% of consumers don’t even trust ads. They want to source real information about products they’re interested in, and they want to source this information from people or publications, or influencers they trust.9 out of 10 consumers read reviews before making a purchase, and almost 55% of consumers read a minimum of four reviews before buying a product. And So, brands should find out where their consumers are going for information and then “be there” by partnering with those informational sources.Let’s learn more about how to grow your Shopify business through partnerships!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

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