Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments

Summary: <p>In today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a <a href="https://ecommercefastlane.com/podcast/episode-105/" rel="noopener noreferrer" target="_blank">Shopify Plus Certified App</a> that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. </p><br><p>First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the right team in place to activate their audience.</p><br><p>Segments put marketers back in the driver’s seat with their no code data CRM that brings together ecommerce and marketing data into a single source of truth, with prebuilt segmentation and cross channel management. So marketers can be data-driven without spending any time on coding.</p><br><p>Let's jump in a learn more!</p><br><p>Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.</p><br><p>Have any questions or comments about this episode? We can be reached here: <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer" target="_blank">eCommerceFastlane.com/contact</a> or through our social channels. We love hearing from our listeners!</p><br><p>Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, <a href="http://ecommercefastlane.com/" rel="noopener noreferrer" target="_blank">eCommerceFastlane.com</a>, for the latest strategies.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>