eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. show

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Summary: My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.

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  • Artist: Steve Hutt | Shopify Expert and eCommerce Expert
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Podcasts:

 Breaking Down The Barriers To Best-in-Class Experiences For Shopify SMBs With Eduardo Lopez-Soriano Of UPS Capital | File Type: audio/mpeg | Duration: 46:11

In today’s Shopify ecommerce podcast, my guest is Eduardo Lopez-Soriano, the Vice President of Marketing for UPS Capital. He’s part of the team responsible for the InsureShield Shipping App for Shopify stores.UPS Capital is the shipping experience and insurance division of UPS. We leverage 100+ years of supply chain expertise to help our customers anticipate and overcome shipping setbacks, including protecting against emerging risks, such as porch piracy. We know that shipping is about much more than moving merchandise – it’s a critical touchpoint in the customer experience, often a business’s last chance to make a good impression. That’s why we’re on a mission to simplify the post-purchase and shipping experience, helping businesses protect their reputation and their bottom line with fast claims payment, expedited reshipment and more. Having a partner like UPS Capital gives businesses peace of mind that they’re protected from shipping mishaps including porch pirates!Let’s jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Drive More Revenue By Predicting And Saving Abandoned Carts With Jon Tucker Of HelpFlow | File Type: audio/mpeg | Duration: 43:13

In today’s Shopify ecommerce podcast, my guest is Jon Tucker the CEO and Founder from HelpFlow.com. They are a 24/7 live chat team that helps drive sales by predicting and saving abandonments on your website. They have a team of agents that connect directly with visitors and closes sales on behalf of a brand.Let’s jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Try-Before-You-Buy Shopify App Increases Sales, Trust, And Loyalty With Benjamin Davis Of TryNow | File Type: audio/mpeg | Duration: 36:02

In today’s Shopify ecommerce podcast, my guest is Benjamin Davis the Founder and CEO of TryNow.  They are the connected solution that helps Shopify merchants to launch a Try Before You Buy program.Ben saw the transformational growth potential that a TBYB program unlocks, but also saw the complexities of building a program from scratch. TryNow offers try-before-you-buy software so all Shopify merchants can experience a transformational growth, without added risk or operational complexity. With Amazon letting their Prime customers shop in this way, there's never been a better time to differentiate your ecommerce store with a TBYB offering.Let’s jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 What Is Logged-In Commerce And How Can It Help Drive More Revenue And Retention With Joe Vancena Of Status | File Type: audio/mpeg | Duration: 32:23

In today’s Shopify ecommerce podcast, my guest is Joe Vancena, the CEO and Co-Founder of Status. They are a new customer account platform that gets more of your customers logged-in and keeps them logged-in for 6 months.Getting customers to login is more important now than ever. Brands have lost data to iOS14.5, they are about to lose cookies, and more than 85% of their customers are shopping anonymously.But with Status, Shopify brands overcome these challenges and create a powerful new world: logged-in commerce. Because once your customer logs in, you know exactly who they are.Inside a Status account, brands drive AOV & LTV by offering personalized shopping tools to every customer: like recently viewed products and products saved from cart. And they reduce those pesky tickets by fully integrating their support tools: helping customers track orders, submit returns, manage gift cards, and earn points – with one passwordless login.Let’s jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Send AI-Generated Personalized Videos At Scale To Delight Customers And Boost LTV With Maverick | File Type: audio/mpeg | Duration: 47:56

In today’s Shopify ecommerce podcast, my guests are Eitan Winer (CEO) and Debarshi Chaudhuri (CTO) from Maverick. Check them out at TryMaverick.com.Maverick is a software company that helps Shopify ecommerce brands to boost LTV and delight customers through their AI generated personalized videos at scale. Imagine being able to have customer interactions through an AI generated video that addresses your customer or potential customer by name? It’s amazing technology and could very well be a tool that can differentiate your brand in a sea of competitors in ecommerce. Let’s jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Live Selling: The 2022 BFCM Tactic Of The Year With Joe Suh Of SoldLive | File Type: audio/mpeg | Duration: 45:21

In today’s Shopify ecommerce podcast, my guest is Joe Suh the founder from SoldLive.Joe has been making Shopify apps for more than 5 years, and his current Shopify app, SoldLive, helps merchants automate and scale their live sales on Facebook and Instagram.Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Effective Ecommerce Digital Marketing Strategies For BFCM With Richard Hexter Of Electric Orange | File Type: audio/mpeg | Duration: 41:25

In today’s Shopify ecommerce podcast, my guest is Richard Hexter, the Director of Partnerships and Digital from Electric Orange Creative. They are a Digital Marketing Agency that helps Shopify ecommerce businesses scale profitably.Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Turn Your Shopify Store Into A Sales Magnet With Kausambi Manjita Of ModeMagic | File Type: audio/mpeg | Duration: 51:43

In today’s Shopify ecommerce podcast, my guest is Kausambi Manjita, the Co-Founder and President from Mason. They are the developers of the wildly popular Shopify App: MODEmagic! MODEmagic is no-code store engine that powers brands to convert new shoppers, increase AOV and get more repeat buyers from their Shopify store by making it dynamic and personalized; all in realtime!Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Subscriptions - The Gift That Keeps On Giving: Customer Relationship Tools With Gaby Yitzhaek Of Smartrr | File Type: audio/mpeg | Duration: 48:02

In today’s Shopify ecommerce podcast, my guest is Gaby Tegan the CEO and Founder of Smartrr.Smartrr is the premiere subscription app that allows DTC Shopify brands to deepen their relationship with loyal shoppers. Built with your end customer in mind, Smartrr increases brand engagement and lifetime value with out-of-the-box subscription offerings that keep customers engaged and delighted.In addition to a beautifully branded member portal, subscribers can gift, skip, swap, pause or even fast-track their most loved products.Join the likes of high-growth brands such as Starface, Remi, The Earthling, Stix, and Jolie, who have seen an average of 15X more sales over a subscriber’s lifetime using Smartrr.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Looking To Improve CX? Use This Shopify App To Drive Better Shipping Experiences With Jared Haas Of UPS Capital | File Type: audio/mpeg | Duration: 42:49

Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Shopify Brand Does $100k Launch And Scaled To 7 Figures On Amazon With Jeff Lieber Of Turnkey Product Management | File Type: audio/mpeg | Duration: 1:04:02

In today’s Shopify ecommerce podcast, my guest is Jeff Lieber the CEO and Founder from Turnkey Product Management. They are a consulting firm that provides marketing strategies to accelerate financial growth for Shopify businesses and organizations on Amazon. This is an excellent conversation with tons of leanings around this important and necessary channel for Shopify-powered brands.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Biggest Bookkeeping Mistakes Shopify Ecommerce Sellers Make With Nathan Hirsch Of EcomBalance | File Type: audio/mpeg | Duration: 37:07

In today’s Shopify ecommerce podcast, my guest is Nathan Hirsch the CEO and Co-Founder from EcomBalance. They are a monthly bookkeeping service that helps Shopify ecommerce brands and marketplace sellers master their finances.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 8 Figure Dropshipper Teaches You How to Succeed in 2023 With Ben Knegendorf Of Dropship Breakthru | File Type: audio/mpeg | Duration: 45:31

In today’s Shopify ecommerce podcast, my guest is Ben Knegendorf the the Co-Founder of the ecommerce education brand: Dropship Breakthru. They produce content that helps you start your first Shopify ecommerce business in 30 days or less.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 Find Your Next Customer By Joining The Shared Audience Network With Daniel Debow Of Shopify | File Type: audio/mpeg | Duration: 44:55

In today’s Shopify ecommerce podcast, my guest is Daniel Debow from Shopify. They recently launched a new product called Shopify Audiences.In recent years, regulatory and commercial privacy changes have affected how merchants can find new customers. Merchants were finding it hard to adapt to these changes while advertising costs (CPMs) increased as much as 300%. This was a problem Shopify needed to fix!Through Audiences they have created an opt-in merchant network to share data anonymously, and lower advertising costs. Merchants on the network are now able to build an audience list directly from their catalog - port it over in a privacy-safe way to ad platforms - and leverage machine learning to find new, high-intent customers for their products. Based on Shopify’s aggregated conversion signals across shops, they find customers most likely to be interested in the product, lowering CPMs and ultimately increasing working capital for merchants. Ultimately, what can be measured can be improved. Shopify’s unique view into conversion insights also helps to close the loop between the ad and the action - and provide accurate reporting that guides merchant decisions.The product is currently available to Shopify Plus merchants who use Shopify Payments and have shops in the US and Canada. We launched the product with Meta, and plan to open up to new platforms such as Pinterest and TikTok this year.    Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

 How To Reach The Unreachable “Ad-Never Generation” With Jamie Gutfreund Of Whalar | File Type: audio/mpeg | Duration: 1:11:32

In today’s Shopify ecommerce podcast, my guest is Jamie Gutfreund, the CMO of Whalar.Whalar, helps both brands and creators make the most of the booming creator economy by source ideas and content directly from the communities they most want to reach and engage. Creators are the future of advertising and they create campaigns that work for brands using this new opportunity.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

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