eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Andrew Durot the Founder and CEO of EcomExperts. They are a team of Shopify Developers that help clean up your Shopify code and make your site faster.The increased speed and overall customer experience have a direct impact on conversions. Let's learn from Andrew today about Shopify site speed optimization tactics and the importance of getting a passing grade with the new Google Core Web Vitals.What You Will Learn Today Why slow stores have been linked to higher bounce rates and lower conversions. Benefits of cleaning up your Shopify theme code. What makes a Shopify site fast or slow. How to get a passing grade with Google's Core Web Vitals Assessment. Links And Resources Mentioned EcomExperts Done For You: Site Speed Optimization With 3 Months Maintenance - $400 off, thanks Andrew! EcomExperts YouTube Channel Shopify Performance Analyzer: TestMyStoreSpeed.com Headphones.com (case study here) Shopify GitHub integration (new) Beanstalk Buddy.Works DeployHQ Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESA Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Ty Chapman, the Co-Founder and Head of Product from MonsterApps, the maker of MonsterUpsells. They are a cart drawer and upsell app that helps Shopify brands to increase average order value in a unique, on-brand way, without using spammy offers. This is a great conversation with tons of learnings. Make sure to listen through to the end to get access to an exclusive listener-only bonus.What You Will Learn Today The differences and benefits of a pre-purchase offer vs a post-purchase offer. The conversion lift and lifetime value benefits of upsells. How you can get customers to buy from you for life. The benefits of having a brand mission- people don’t buy what you do, they buy why you do it. Links And Resources Mentioned MonsterUpsells MonsterUpsells - 10-Day Free Trial + 10% Off For Life - Thanks Ty! MonsterUpsells Demo Store Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you're reading down here, I know the answer... Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We're available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Diana Kim, Senior Product Manage at Braze. They are a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.Learn more about the technology that drives engagement and business results with smart, dynamic journeys and remain top of mind with your customers.What You Will Learn Today How better customer experiences improve the ROI of your Shopify brand. What is purchase behavior segmentation and why is it important. Why leading brands implement cross-channel upsell, cross-sell, and promotional offers. Why acquisition and retention strategies should work hand in hand. Links And Resources Mentioned Braze Braze Case Studies And Resources Goat.com Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer… Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESA Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Ben Zettler, the founder of Ben Zettler Digital Media.Ben is an Ecommerce and Digital Marketing Consultant that helps both small and large-scale Shopify merchants to profitably grow revenue while assisting with the building blocks for customer lifetime value. He works across three core pillars of success and growth for a Shopify brand: The optimization of the store to drive conversions. The execution of key strategies to acquire new customers. The enhancement of tactics and tools to retain those customers He is a Shopify Partner, Shopify Expert and Shopify Plus Consulting Partner, as well as a Facebook Marketing Partner and Klaviyo “Platinum” Partner.Let’s all learn from Ben today, about how to build efficient paths for growth.What You Will Learn Today How to identify and avoid being the “overworked founder” or the “overworked doer”. The benefits of building your Shopify brands owned marketing channels. The must-have list of tools for Shopify merchants today. The mindset around being a constant learner paired with experimentation. Links And Resources Mentioned Ben Zettler Digital Media Ben Zettler Blog Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you're reading down here, I know the answer... Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We're available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Steven van Vessum, the Co-Founder and VP of Community for ContentKing. They’re a real-time SEO auditing and monitoring platform that helps prevent SEO disasters from happening on your Shopify store.Being the natural choice in Google Search for your products is the holy grail of marketing. This is a great conversation around the importance of quality assurance in eCommerce SEO.What You Will Learn Today Why quality assurance and store health needs to be part of your eCommerce strategy. The specific nuances and considerations in SEO for Shopify brands. Importance of Google Analytics and Google Search Console for SEO growth. Links And Resources Mentioned ContentKing ContentKing SEO Academy Ultimate Guide To Shopify SEO Ultimate Guide To Google's Core Web Vitals ContentKing 45-Day Free Trial - Thanks Steve! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: MESA Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Yasmin Nozari the Co-Founder and COO from Peel Insights. They are an automated business analysis system built for Shopify brands that are committed to growth.Peel is designed for DTC Shopify brands to quickly understand trends in their business and react to the most promising cohort signals, without the need for any technical skills. They share all the intel Shopify businesses need to sell to more customers and to earn more revenue from existing ones.They provide the daily analysis needed to make growth decisions.What You Will Learn Today Why business intelligence is a necessary superpower to succeed in e-commerce. What is cohort analysis and why is it important for a Shopify brand. The importance of focusing on improving LTV from your ad-driven leads. Links And Resources Mentioned Peel Insights Peel Insights Shopify App Peel Insights Case Studies Peel Insight - 30-Day Free Trial - Thanks Yasmin! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Bob Braham, the CEO of Famous.co. They are a mobile ecommerce experience platform that helps Shopify merchants create high-impact mobile shopping experiences and build premium landing pages quickly. Famous helps merchants stand out against competing brands, increases customer engagement, improves conversion rate, and significantly improves revenue.If you are an ambitious, lifelong learner, then you’re in the right place today...What You Will Learn Today What is a high-impact visual mobile shopping experience. Why a mobile-first mindset and optimizing for mobile is so important for Shopify merchants today. What is customer engagement, why is it important, and how can you improve it. Links And Resources Mentioned Famous.co Famous Blog Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELY Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Sam Malone the CEO and Co-Founder of Guru Club. They are a Shopify app that helps customers tell stories for brands in exchange for rewards.What You Will Learn Today Why there is a loss of trust and authenticity with some advertising and influencer marketing campaigns. Why everyday consumers have much more influence over their peers than any celebrity, influencer, or athlete. How to automate word-of-mouth marketing through Instagram Stories. Links And Resources Mentioned Guru Club Guru Club Shopify App Get 200 Free Custom Promo Cards + 10 Free Instagram Stories From Your Customers - Thanks Sam! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, I’m excited to have two guests from Mutesix. They are one of the leading Shopify Plus Agency Partners. A true performance marketing agency that creates value for direct-to-consumer brands through engaging creative, targeted media buying, paired with data-driven results in every step of the customer journey.If you are an ambitious, lifelong learner, then you’re in the right place today...What You Will Learn Today What should a Shopify brand consider when building its content strategy. The rule of thumb on how much a brand should spend on creative. The marketing channels that Mutesix is seeing as most effective today for their clients. Why Shopify brands are diversifying their ad spend today. Links And Resources Mentioned Mutesix Mutesix Client Case Studies Datasix: Paid Media Insights Free Marketing Audit For Your Ad Accounts - Thanks Moody! Bev Rockerbox - (podcast episode) Peel Insights Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELY Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Tim Peckover the Senior Marketing and Community Manager from Smile.io. They are the world's largest loyalty and rewards platform provider that helps to scale Shopify brands by keeping their customers coming back. You can turn your hard-earned sales into repeat customers and maximize your customer acquisition efforts by turn transactional sales into passionate brand advocates.What You Will Learn Today Long-term benefits of turning transactional sales into passionate brand advocates. Why loyalty is an emotion you need to earn with your customers. Benefits of offering reward points for actions like writing product reviews, social follows, and celebrating a birthday. How to create social proof with word-of-mouth marketing. Links And Resources Mentioned Smile.io Smile.io Case Studies Smile.io Shopify App 20% Off Bonus For Fastlane Listeners - Thanks Tim! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Liz Giorgi the Co-Founder & CEO of Soona. They’re a content creation engine that helps Shopify brands to create professional photos and videos for their ecommerce stores, landing pages, social ads, all things visual marketing.This is a great conversation with tons of learnings on how you can use visual content as your superpower to grow and scale your business.What You Will Learn Today What is a "content treadmill". Why two-thirds of a customer’s purchase decision is based on product photography. How can your Shopify brand affordable create visual content at scale. Links And Resources Mentioned Soona Soona Shopify App Get your first photo and one video or gif credit free! Download the app and use code "Fastlane". - Thanks Liz! Soona Case Studies and Inspiration Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELY Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Manish Goyal the Founder and CEO of Friendbuy. They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value.Let's learn more about expanding your reach and transforming your customers into loyal and engaged brand advocates.What You Will Learn Today Why high growth Shopify brands are leveraging word-of-mouth through scaleable technology. How a well-executed referral program can generate from 5% to 20% of total orders. The benefits of stackable account credits as a referral reward. How Friendbuy integrates with your existing tech stack like Klaviyo, Okendo, Attentive, and more. Links And Resources Mentioned Friendbuy Friendbuy Demo + Free Month Offer - Thanks Manish! The Essential Guide To Referral Marketing The 2021 Referral Marketing Blueprint For Ecommerce FIGS Scrubs Thinx Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Conner Sherline the CEO and Co-Founder of Co-op Commerce. They’re a Collaborative Commerce Platform that’s helping Shopify brands to partner seamlessly together and acquire customers at scale with ease. Essentially, they are a partnership platform for modern brandsLet’s jump in and learn more about boosting sales through partnerships, reducing your customer acquisition costs, while increasing your lifetime customer value.What You Will Learn Today Why acquisition costs are rising on Facebook, Instagram, and Google. What is Collaborative Commerce and why is it the next new growth channel to explore. New ways to convert, engage and retain customers in order to survive and thrive. Links And Resources Mentioned Co-op Commerce Co-op Commerce Shopify App Co-op Commerce - 30-Day Free Trial + 20% Off - 6 Months+ Contract - Thanks Conner! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELY Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Andrew Forman the CEO and Co-Founder of Givz. They are building the first purpose-driven performance platform for Shopify brands.Most brands are trying to get away from discounts as much as possible. It attracts the wrong type of consumer and ultimately devalues the brand by training buyers to think that the ticket price is not what the goods actually sell for. Consumers are demanding some sort of purpose-driven activity from the stores they shop at now more than ever. Givz now provides Shopify companies with the ability to replace traditional discounts with donations year-round. Forward-thinking companies work with Givz to grow sales and champion the personalized causes their consumers care about.What You Will Learn Today A unique and impactful way to increase your marketing ROI. Why a Shopify brand's purpose is the key to its longevity. A new solution to reduce and redirect the $50B in discounts that are given each year. Why now, more than ever, do customers want to buy from companies that share their values. Links And Resources Mentioned Givz Givz Case Studies First 100 Orders Free With Givz - Thanks Andrew! Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Eric Lam the Co-Founder and President of AspireIQ. They are an influencer marketing platform that helps Shopify brands of all sizes and complexities drive revenue and create high-quality content.Learn to stay top-of-mind at every stage of your customer's journey. Empower your enthusiasts to share their passion for your brand with the world, co-creating your story and products with you.What You Will Learn Today The current state of influencer marketing today and what you can do now. Benefits of identifying and engaging with the most influential people in your brand. How to find the right influencers to create content and promote your brand. Elevating your brand by creating an ambassador program. Links And Resources Mentioned AspireIQ AspireIQ Elevate - Shopify App 1 Month Free + 50% off AspireIQ for Shopify brands under $10M with less than 50 employees - Thanks Eric! AspireIQ Academy The State of Influencer Marketing 2021 Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELY Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.