Referral Marketing: The Incredible Power Of Word Of Mouth To Accelerate Customer Acquisition
Summary: <p>Today’s episode is brought to you by <a href="https://www.hiconversion.com/recommend" rel="noopener noreferrer" target="_blank">HiConversion Recommend</a>. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.</p><h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>In today’s episode, my guest is Manish Goyal the Founder and CEO of <a href="https://www.friendbuy.com/?utm_campaign=eCommerce%20Fast%20Lane&utm_source=ecommercefastlane&utm_medium=podcast" rel="noopener noreferrer" target="_blank">Friendbuy</a>. They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value.</p><p>Let's learn more about expanding your reach and transforming your customers into loyal and engaged brand advocates.</p><h2>What You Will Learn Today</h2><ul> <li>Why high growth Shopify brands are leveraging word-of-mouth through scaleable technology.</li> <li>How a well-executed referral program can generate from 5% to 20% of total orders.</li> <li>The benefits of stackable account credits as a referral reward.</li> <li>How Friendbuy integrates with your existing tech stack like <a href="https://ecommercefastlane.com/klaviyo" rel="noopener noreferrer" target="_blank">Klaviyo</a>, <a href="https://ecommercefastlane.com/okendo" rel="noopener noreferrer" target="_blank">Okendo</a>, <a href="https://ecommercefastlane.com/attentive" rel="noopener noreferrer" target="_blank">Attentive</a>, and more.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://www.friendbuy.com/?utm_campaign=eCommerce%20Fast%20Lane&utm_source=ecommercefastlane&utm_medium=podcast" rel="noopener noreferrer" target="_blank">Friendbuy</a></li> <li> <a href="https://ecommercefastlane.com/friendbuy" rel="noopener noreferrer" target="_blank">Friendbuy Demo + Free Month Offer</a> - Thanks Manish!</li> <li><a href="https://www.friendbuy.com/referral-marketing-guide" rel="noopener noreferrer" target="_blank">The Essential Guide To Referral Marketing</a></li> <li><a href="https://www.friendbuy.com/the-2021-referral-marketing-blueprint-for-e-commerce" rel="noopener noreferrer" target="_blank">The 2021 Referral Marketing Blueprint For Ecommerce</a></li> <li><a href="https://www.wearfigs.com" rel="noopener noreferrer" target="_blank">FIGS Scrubs</a></li> <li><a href="https://www.shethinx.com" rel="noopener noreferrer" target="_blank">Thinx</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.hiconversion.com/recommend/" rel="noopener noreferrer" target="_blank">HiConversion Recommend</a> </h2><p><strong><em>Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. </em></strong></p><p>With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.</p><p>Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your <a href="https://www.hiconversion.com/recommend-7-day-challenge/" rel="noopener noreferrer" target="_blank">7-Day Product Recommendation Challenge for Shopify</a>.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
