eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. show

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Summary: My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.

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  • Artist: Steve Hutt | Shopify Expert and eCommerce Expert
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 126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention | File Type: audio/mpeg | Duration: 31:48

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Rob Nelson the Founder and CEO of Grow.com. Grow is software that makes it simple for companies to connect their data, explore it, and surface insights so everyone can make data-driven decisions.Literally, everyone in a Shopify brand including sales, marketing, finance, operations, data scientist, including the CEO. Grow has a process to support everyone in an organization to assist with their intended outcomes.Let’s jump in and learn more about this fantastic Shopify Plus Certified Partner.What You Will Learn Today Critical information and metrics you need to be watching in order to grow your Shopify business. Why KPI reporting leads to more questions and the corrective steps you can take. Understand the effectiveness of your digital spend, from lead acquisition to customer lifetime value. The four types of KPIs, engagement, reach, leads, conversions. Links And Resources Mentioned Grow Grow Business Intelligence Resources Grow 6 Live Steam Event (replay) 14-Day Free Trial + $2500 Off Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOT Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. Hosted on Acast. See acast.com/privacy for more information.

 125: Get Import And Export Superpowers By Gaining Control Over Your Shopify Stores Data | File Type: audio/mpeg | Duration: 43:54

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Maris Veide the Founder & CEO of Excelify. They are the developers of the wildly popular Excelify app that helps Shopify stores manage their data.  With 100’s of 5-star reviews in the Shopify App store, it’s clear that many Shopify store owners are getting tremendous value from their platform.  My goal on today’s podcast is to cast a wider net of understanding for those who have not heard of Excelify and how you can likely get value from the app too.What You Will Learn Today How to manage your Shopify store data by bulk importing and exporting human-readable Excel and CSV files. How to rapidly migrate from one e-commerce platform to Shopify. How to backup your store's theme and customer data. How to get emailed daily, weekly, or monthly reports currently not available in Shopify. Links And Resources Mentioned Excelify Excelify Shopify App Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: CARRO Today’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! Hosted on Acast. See acast.com/privacy for more information.

 124: Expand Your Product Catalog, Grow Sales, And Operate More Efficiently Through Automated Order Fulfillment | File Type: audio/mpeg | Duration: 41:28

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Sina Djafari the Founder of Duoplane. They are an order management platform that helps Shopify merchants automate their fulfillment through dropship suppliers and 3PL warehouses. It’s automation that makes it easier for you to grow and manage your ecommerce business by expanding your product mix without the capital outlay.You can now send orders to your suppliers with zero effort. Duoplane connects to your Shopify store and automatically parses each sales order into vendor purchase orders or warehouse picklists and routes them to the correct supplier. Tracking information flows back to Shopify and then onto your customer.What You Will Learn Today Why operating a distributed fulfillment model is the future of customer experience and long-term growth. Having less money tied up in inventory and warehouse real estate. How greater product selection using drop shipping, can offer a wider range of products without the inventory risk. How to be successful with dropshipping and using a 3PL? How to manage the full order cycle, including changes, shipments, returns, and order exceptions. Links And Resources Mentioned Duoplane Duoplane Shopify App Free Operational Audit Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOT Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. Hosted on Acast. See acast.com/privacy for more information.

 123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey | File Type: audio/mpeg | Duration: 36:17

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.What You Will Learn Today The significant difference between influencers and creators. Why a marketplace of potential influencers is a potential path of failure. The best way to work with creators to grow your Shopify business. How to turn creator's content into paid social ads using the creator's handle. Links And Resources Mentioned #paid $500 of free assets towards your next campaign - Exclusive bonus for podcast listeners! Company Of One - Paul Jarvis Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel | File Type: audio/mpeg | Duration: 45:14

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo.They are a post-purchase marketing app that helps brands turn order tracking from a stale experience typically handled by carriers into a branded marketing channel.Over the past two years, Malomo has helped Shopify brands track millions of packages and drive millions in repeat revenue from their transactional shipping notifications to their customers. Let’s jump in and learn more about Malomo and why the post-purchase experience is vital to brand trust and loyalty...What You Will Learn Today The long-term benefits of a great delivery experience for your Shopify brand. Benefits of sending proactive notifications to your customers to make sure they get ahead of any worry or frustration. How to decrease support tickets related to shipping by over 50%. How to drive immediate repeat purchases, education, and loyalty. Links And Resources Mentioned Malomo Get 30% Off For 3 Months Customer Retention 101: Grow Your Business by Selling More to Current Customers The Future of Ecommerce in 2021 Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 121: Get AI-Driven Personas That Reveal Sustainable Profit-Focused Growth Strategies | File Type: audio/mpeg | Duration: 28:19

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Faraday lets you understand your customers as real people — beyond clicks and transactions — to help you make smarter strategic decisions and deliver more relevant experiences throughout every customer’s journey.My guest in today’s episode is Andy Rossmeissl the Co-founder and CEO of Faraday.  They’re a customer prediction platform that helps Shopify brands to understand and anticipate their customers with AI. They automate the hardest parts of data science by letting you focus on actually using insights to better align your Shopify brand with your most valuable customers.What You Will Learn Today Why artificial intelligence (AI) and machine learning (ML) are the newest and best way to solve growth problems for Shopify brands. Benefits of data-enriched personas by revealing the distinct personalities of your customers. How to Create thoughtful customer experiences that build loyalty and drive LTV. Understand key attributes that define your personas so you can build intelligent paths-to-purchase and customize your content and creative for each persona. How Shopify brands can transition from analysis to action. Links And Resources Mentioned Faraday Faraday Shopify App Case Studies and White Papers Free Persona Report and Strategy Session for Shopify Plus Brands Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 120: Grow Dependable Recurring Revenue And Customer Loyalty Through Subscriptions | File Type: audio/mpeg | Duration: 45:25

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Bold Subscriptions is now fully integrated with Shopify's Native Checkout and Shopify Payments, so customers can purchase one-time and subscribe to recurring products together.My guest in today’s episode is Jay Myers the Co-Founder and VP of Growth at Bold Commerce. They are one of the largest Shopify Developers solving a lot of unique challenges for retail and DTC brands. Their biggest endeavor yet is subscriptions on Shopify checkout.What You Will Learn Today Why now is the time to consider a subscription or membership option for your Shopify brand. The next iteration of Shopify's checkout. Why a subscription customer, on average, has 178% higher lifetime value than a first-time customer. Why a successful subscription business needs to have an aspect of replenishment, curation, and access. Links And Resources Mentioned Bold Commerce Bold Subscriptions Shopify App - 60-Day Free Trial Full Selection of Shopify Apps Built by Bold 6-Months Free Trial of Select Bold App Resource Library + Case Studies Own Your Commerce Podcast Shopify Subscription APIs Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 119: Gain A Competitive Edge Through Personalized Experiences That Turn Browsers Into Shoppers Into Loyal Customers | File Type: audio/mpeg | Duration: 34:52

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greater agility.My guest in today’s episode is Yaniv Navot, the VP of Global Marketing from Dynamic Yield. They are an Experience Optimization Platform that helps Shopify brands to quickly build and test personalized, optimized, and synchronized digital customer experiences.They offer a hassle-free deployment of its experience optimization solution through it's Shopify app. Every action on your Shopify store is instantly and automatically fed into Dynamic Yield’s engine, allowing you to achieve and execute your personalization and optimization goals at scale.What You Will Learn Today Why experience optimization is the secret to success for many Shopify brands. How one platform is able to increase e-commerce revenue and gain a sustainable competitive advantage. Why testing, optimization, and personalization should be part of your larger digital strategy. Why the savviest marketers measure their personalization and A/B testing efforts based on average revenue per user (ARPU). Links And Resources Mentioned Dynamic Yield - Learn about Dynamic Yield's Experience Optimization Platform, watch a full product demo, and find resources on personalization.  Dynamic Yield Free Personalization Assessment - A special, time-limited offer, just for you, eCommerce Fastlane listeners. Dynamic Yield XP² Learning Center - Take your experience optimization knowledge to exponential levels. ThirdLove - Read how online underwear retailer saw a 23% increase in average revenue per user from optimizing the bra shopping experience Untuckit ThirdLove Brooklinen Dynamic Yield Shopify App (public app coming soon!) Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 118: The Untapped Gold Mine Of Ecommerce Pricing That Virtually No One Knows About | File Type: audio/mpeg | Duration: 25:33

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Your product is worth what your customers are willing to pay for it. Pricestack discovers that perfect price.My guest in today’s episode is Brecker Brees, Co-Founder of Pricestack. They are an AI-based ecommerce pricing platform that analyzes behavioral data and suggests optimal prices to earn Shopify merchants more revenue, increased profit, and lifetime value.By leveraging price as a form of communication, Pricestack captures optimal prices that satisfy both your customers and your bottom line.If you’ve always wondered if your store's products are priced correctly, today's show will definitely be an eye-opener...What You Will Learn Today Why price is a form of communication between a business and a customer. How to create positive customer experiences using AI-powered behavioral pricing optimization. How to drive revenue growth and maximize cash flow while increasing the demand for your products. Learn how to set prices that drive bottom-line growth and healthy margins while understanding their effects on your demand. How to maximizes the value of every visitor, drive higher return-on-ad-spend, and improving ad scalability Links And Resources Mentioned Pricestack Pricestack Shopify App Smoke Cartel Case Study Mark Cuban Companies Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 117: Delight Your Customers And Futureproof Your Brand With Personalized Customer Experiences At Scale | File Type: audio/mpeg | Duration: 33:33

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Meet shoppers on the channel of their choice, and unify every conversation across your Shopify store, email, Facebook Messenger, Google’s Business Messages, WhatsApp, and more. You can track conversations, resolve issues, and measure customer satisfaction all in one spot.My guest in today’s episode is Etienne Mérineau the Co-Founder and CMO from Heyday.They are an end-to-end conversational commerce solution that helps Shopify merchants scale their sales and support team with AI automation.Also, exciting times for the Heyday team, they partnered with Shopify Ping to roll out some of their enterprise-grade AI chatbot features to Shopify merchants.What You Will Learn Today What is an AI Chatbot and how can it help my Shopify brand. How to boost sales and customer satisfaction through personalized 1:1 conversations. Turn conversations into sales opportunities by capturing unique customer preferences like price, color, size, and material. How to automate answers to repetitive questions to free your time to focus on what matters. Understand your customer's purchase path and get the pulse on your overall performance. How helping is the new selling. Links And Resources Mentioned Heyday - 14-day free trial, unlimited seats, and conversations plus 25% off your first year. Heyday Shopify App Heyday Customer Success Stories Conversational AI Ebooks & Guides Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 116: Make Your Shopify Store Faster For Customer Experience And Conversions | File Type: audio/mpeg | Duration: 44:59

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.A 1-second decrease in load speed can increase conversions by 1% – 7%. The case studies prove it!My guest in today’s episode is Joe Lannen the Founder and CTO from Speedboostr. They offer ecommerce optimization services which typically start with a Shopify brand doing a desktop and mobile speed test with their Shopify Analyzer web solution. This performance analysis tool identifies issues and gives recommendations on how to fix them. You can DIY their recommendations or get their team under the hood and make the necessary optimizations on your Shopify store. Let's jump in and learn more from this fully accredited and notable Shopify Partner.What You Will Learn Today How to check your Shopify store's health and get optimization recommendations. Why Google has indicated that site speed is one of the signals used by its algorithm to rank pages. Key business strategies around Performance Optimization, Conversion Rate Optimization, and Business Optimization. Links And Resources Mentioned SpeedBoostr SpeedBoostr Shopify Analyzer SpeedBoostr Complete Guide To Faster Load Speed - Updated! ROI Calculator - Estimate your potential revenue change from a performance boost Theme Scientist A/B Tester - 20% off by mentioning eCommerce Fastlane Free Shopify Performance Analysis - Complete this form for free recommendations Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRIN Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

 115: Influencer Identification Tool Enables Shopify Brands To Analyze Their Website Visitor Social Data And Locate High-Value Ambassadors | File Type: audio/mpeg | Duration: 32:27

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Your current clients, followers, and traffic are Influential. They should be your ambassadors. Find and activate the influencers who already love your brand.My guest in today’s episode is Vivien Garnès the Co-Founder and CEO of Upfluence. They are a social commerce software solution that helps Shopify brands sell more online thanks to influencers.What You Will Learn Today Why it's important to identify, activate, manage, and monitor influencer performance. How to maximize influencer activation rates and maximize ROI at the same time. How to create a mutually beneficial relationship between Shopify brands and influencers. How to run and streamline influencer marketing campaigns through collaborations. Links And Resources Mentioned Upfluence Upfluence Free Trial Influencer Case Studies Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwl Recover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect. Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications. Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative! Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons. CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE Hosted on Acast. See acast.com/privacy for more information.

 114: Exceed Consumer Expectations– Deliver In Hours With One Connection | File Type: audio/mpeg | Duration: 42:33

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.If fighting Amazon Prime’s delivery speed is on your mind, today will be an eye-opening episode.My guest in today’s episode is Chelsie Lee the Co-Founder and CEO of Shipsi. With one simple connection, you can deliver within hours to local customers via SHIPSI’s national aggregated network. Real-time tracking notifications and in-house merchant support mean real time-savings for you and your customers.Imagine the possibilities of… On-demand Delivery Same-day Delivery Scheduled Delivery What You Will Learn Today Why it’s important for a Shopify brand to offer convenient same-day delivery options. How to gain 10+ selling days immediately before the holidays while reducing shipping spend. How to satisfy the "I need it now" consumer, skyrocket conversion rates & AOV. Importance of an aggregated delivery partner network across 850+ US cities. Links And Resources Mentioned SHIPSI 30-Day Trial of SHIPSI Instant Delivery SHIPSI Instant Delivery Shopify App Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwl Recover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect. Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications. Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative! Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons. CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE Hosted on Acast. See acast.com/privacy for more information.

 113: Learn How Easy It Is To Make Personalized Text Messaging One Of Your Top Three Revenue Channels | File Type: audio/mpeg | Duration: 32:43

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Brian Long, the Co-Founder & CEO of Attentive. They are a personalized text messaging platform that uses real-time behavioral data to help Shopify brands engage consumers at every step of the customer lifecycle.What You Will Learn Today How to drive incremental revenue to high-value subscribers through personalized messages. What makes text messaging an effective marketing channel. How consumer interaction with text messaging has changed over the years. SMS is a new channel for many Shopify brand, learn where to start. Links And Resources Mentioned Attentive 60-Day Free Trial Attentive Shopify App Attentive Holiday Hub (this is an incredible resource, check it out!) Attentive Case Studies Rapidly Grow Your SMS Subscribers Patent-Pending “Two-Tap” Instagram Sign-Up Solution Certified Shopify Plus App Partner Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwl Recover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect. Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications. Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative! Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons. CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE Hosted on Acast. See acast.com/privacy for more information.

  112: Build Operational Efficiency And Raving Fans With Exchanges, Store Credits, And Refunds | File Type: audio/mpeg | Duration: 34:18

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Jonathan Poma the Founder & CEO of Loop Returns.  They are a platform that allows Shopify brands to automate the entire return process including exchanges.  Some of the largest brands on Shopify have made the Loop choice including AllBirds, Puravida Bracelets, Brooklinen, Chubbies Shorts, and more…What You Will Learn Today How to reduce shipping costs while helping shift refunds into exchanges. Why consumers are looking for convenience and connection with brands. Why an important point of differentiation for a brand is the digital experience they offer. How to deliver a user experience that incentivizes a customer to exchange vs refunding. Links And Resources Mentioned Loop Returns Exclusive 10% Discount In the Loop blog Shopify Plus Certified App Partner Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released. Today's Episode Sponsor: PushOwl Recover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect. Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications. Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative! Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons. CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE Hosted on Acast. See acast.com/privacy for more information.

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