126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention
Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>My guest in today’s episode is Rob Nelson the Founder and CEO of <a href="https://www.grow.com/" rel="noopener noreferrer" target="_blank">Grow.com</a>. Grow is software that makes it simple for companies to connect their data, explore it, and surface insights so everyone can make data-driven decisions.</p><p>Literally, everyone in a Shopify brand including sales, marketing, finance, operations, data scientist, including the CEO. Grow has a process to support everyone in an organization to assist with their intended outcomes.</p><p>Let’s jump in and learn more about this fantastic Shopify Plus Certified Partner.</p><h2>What You Will Learn Today</h2><ul> <li>Critical information and metrics you need to be watching in order to grow your Shopify business.</li> <li>Why KPI reporting leads to more questions and the corrective steps you can take.</li> <li>Understand the effectiveness of your digital spend, from lead acquisition to customer lifetime value.</li> <li>The four types of KPIs, engagement, reach, leads, conversions.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://www.grow.com" rel="noopener noreferrer" target="_blank">Grow</a></li> <li><a href="https://www.grow.com/resources" rel="noopener noreferrer" target="_blank">Grow Business Intelligence Resources </a></li> <li><a href="https://www.youtube.com/watch?v=_5P6eyxsx0s&t=682s" rel="noopener noreferrer" target="_blank">Grow 6 Live Steam Event (replay)</a></li> <li><a href="https://content.grow.com/ecommerce-fastlane" rel="noopener noreferrer" target="_blank">14-Day Free Trial + $2500 Off</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and subscribe to get notifications when new shows are released.</p><h2>Episode Sponsor: <a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank">LIMESPOT</a> </h2><h4> <em>Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify</em>.</h4><p><a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank">LimeSpot</a> is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide. Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. </p><p>LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis. The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. </p><p><a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank"><strong>INSTALL LIMESPOT TODAY</strong></a>: The Personalization Engine that Understands Your Products AND Your Customers.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
