123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey
Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.</p><h2>What You Will Learn Today</h2><ul> <li>The significant difference between influencers and creators.</li> <li>Why a marketplace of potential influencers is a potential path of failure.</li> <li>The best way to work with creators to grow your Shopify business.</li> <li>How to turn creator's content into paid social ads using the creator's handle.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://hashtagpaid.com" rel="noopener noreferrer" target="_blank">#paid</a></li> <li> <a href="https://ecommercefastlane.com/hashtagpaid" rel="noopener noreferrer" target="_blank">$500 of free assets towards your next campaign</a> - Exclusive bonus for podcast listeners!</li> <li> <a href="https://www.amazon.com/Company-One-Staying-Small-Business/dp/0358213258/ref=sr_1_1" rel="noopener noreferrer" target="_blank">Company Of One</a> - Paul Jarvis</li> </ul><h2>Thank You For Listening</h2><p>I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and subscribe to get notifications when new shows are released.</p><h2>Today's Amazing Episode Sponsor: <a href="https://grin.co/influencer-marketing-for-ecommerce-brands/?utm_medium=referral&utm_source=banner&utm_campaign=ecom-fastlane" rel="noopener noreferrer" target="_blank">GRIN</a> </h2><h4><em>Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.</em></h4><p><a href="https://grin.co/influencer-marketing-for-ecommerce-brands/?utm_medium=referral&utm_source=banner&utm_campaign=ecom-fastlane" rel="noopener noreferrer" target="_blank">GRIN</a> is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
