Summary: <p>In today’s episode, my guest is Rohan Shah the Founder of <a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer" target="_blank">Extend</a>. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates.</p><p>WHAT YOU WILL LEARN TODAY</p><p>What is a modern product protection plan and why do customers ask for it.</p><p>Why product protection plans increase a consumer’s intent to buy by about 25%.</p><p>Why a well-executed post-purchase experience improves retention and loyalty.</p><p>Product protection services are opportunities to improve your margins and upsell after the holiday season.</p><p>LINKS AND RESOURCES MENTIONED</p><p><a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer" target="_blank">Extend</a></p><p><a href="https://blendjet.com/" rel="noopener noreferrer" target="_blank">BlendJet</a></p><p>EPISODE SPONSOR</p><p>Today's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer" target="_blank">FastSimon</a>, a leader in AI-powered shopping optimization.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
