Summary: <p>In today’s episode, my guest is Ari Messer, the Co-Founder of <a href="https://www.littledata.io" rel="noopener noreferrer" target="_blank">Littledata</a>. They are an analytics connector that helps Shopify brands get accurate data in the tools they already use.</p><p>Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth.</p><p>Let's jump in and learn more about why the top DTC brands on Shopify choose Littledata.</p><p>WHAT YOU WILL LEARN TODAY</p><p>How to finally have 100% confidence in your data accuracy.</p><p>Why inaccurate data can derail your growth by sending you down the wrong decision-making path.</p><p>What is first-party & zero-party data and why is it important today.</p><p>How to audit and fix Google Analytics to ensure accurate tracking.</p><p>How to get accurate marketing attribution including cross-domain and multi-currency.</p><p>How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics.</p><p>LINKS AND RESOURCES MENTIONED</p><p><a href="https://www.littledata.io/" rel="noopener noreferrer" target="_blank">Littledata.io</a></p><p><a href="https://apps.shopify.com/littledata" rel="noopener noreferrer" target="_blank">Littledata Shopify App</a></p><p><a href="https://apps.shopify.com/segment-com-by-littledata" rel="noopener noreferrer" target="_blank">Littledata / Segment.com Shopify App</a></p><p><a href="https://www.littledata.io/app/headless-shopify" rel="noopener noreferrer" target="_blank">Headless Shopify Tracking</a></p><p><a href="https://blog.littledata.io/2021/09/02/tracking-subscriptions-in-shopify-checkout/" rel="noopener noreferrer" target="_blank">Tracking Subscriptions In Shopify's Unified Checkout</a></p><p><a href="https://ecommercefastlane.com/littledata" rel="noopener noreferrer" target="_blank">Free Analytics Audit + 30-Day Free Trial</a> - Thanks Ari!</p><p><a href="https://blog.littledata.io/2021/09/21/lunch-with-littledata-grind/" rel="noopener noreferrer" target="_blank">Grind Coffee Case Study</a> - The Brick & Mortar Pivot To Massive Online Success</p><p>CONNECT WITH LITTLEDATA</p><p>Email: <a href="mailto:ari@littledata.io" rel="noopener noreferrer" target="_blank">ari@littledata.io</a></p><p>LinkedIn: <a href="https://www.instagram.com/littledatauk" rel="noopener noreferrer" target="_blank">https://www.instagram.com/littledatauk</a></p><p>Facebook: <a href="https://www.facebook.com/littledatauk" rel="noopener noreferrer" target="_blank">https://www.facebook.com/littledatauk</a></p><p>Instagram: <a href="https://www.instagram.com/littledatauk/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/littledatauk</a></p><p>Twitter: <a href="https://twitter.com/littledatauk" rel="noopener noreferrer" target="_blank">https://twitter.com/littledatauk</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCnlh2ZmezclpJ2yfSncGLLw" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCnlh2ZmezclpJ2yfSncGLLw</a></p><p><a href="https://ecommercefastlane.com/littledata" rel="noopener noreferrer" target="_blank">Littledata</a></p><p>This episode is brought to you by <a href="https://www.attentivemobile.com/?utm_source=shopify-fastlane&utm_medium=website" rel="noopener noreferrer" target="_blank">Attentive</a>, the most comprehensive text message marketing solution for modern Shopify brands.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
