Be The Drop - Investigating Brand Storytelling

Sam Davies is the founder of Digital Noir, the 'Humans Aren't Robots' podcast host and a self-confessed BBQ enthusiast. Coming from a background in design and web development, he started his first marketing business in the UK. In this episode, Sam reflects on what it means to be sincere with your business messaging in today's digital world. We compare podcasting journeys and break down the content creation to distribution process whilst also sharing a wide range of small business digital marketing tips

Peta Ellis is the co-founder of Tribe Global and Peak Performance Persona, delivering programs that help business founders to create good personal routines plus building healthy business eco-systems, frameworks and infrastructure. In this episode, Peta discusses issues facing founders in tech and business today, including resources available to help them. She reflects on the most important factors determining business founder success and the power of storytelling in connecting with your tribe.

Nick Crocker is a General Partner of Blackbird Ventures. His entrepreneurial tale started when he launched We Are Hunted, software that continuously scanned the Internet to identify the hottest new music. In this episode, Nick reflects on his extraordinary entrepreneurial journey, including selling his business to Twitter. He also shares his thoughts on the challenges tech companies have in demonstrating real empathy towards their customers.

Aaron Birkby is and experienced and successful startup founder. He is also a public speaker, board member, investor and mentor. As co-founder of Peak Persona and Tribe Global, Aaron helps startups and individuals to achieve their full potential. In this episode, Aaron discusses the importance of small, personalised behaviour changes to our psychology and work habits. He provides numerous tips that can empower us to become better communicators, healthier individuals and help us achieve peak performance.

Bel Ryan is the founder of Ignite Art Therapies and a leading art therapist and creative facilitator for more than 15 years. Bel has extensive experience in supporting individuals and teams to be the best they can be.  In this episode, Bel discusses the importance of honestly assessing your current state - the good, the bad and the ugly - before moving forward. She reflects on the power of reflection! And provides helpful tips and techniques for identifying and engaging with your new year goals.

According to the 2019 ABC Podcast Survey, word of mouth is the number 1 means of discovering new podcasts. When James Cridland from Podnews is presenting at conferences, he makes a point of recommending a podcast he’s currently loving, so we’ve decided as our Christmas gift to you, to do the same.  In this episode, members of the Narrative Marketing team each share our top 3 podcast recommendations. With recommendations of podcasts from thought provoking to crass humour, there’s something for ever

Carly Thompson-Barry is the founder of SA Woman, and she understands the difficulties female entrepreneurs and business owners face. Carly created an awards night to celebrate women doing amazing things in all industries, in businesses of all sizes. In this episode, Carly and winners from the SA Woman Awards night discuss the incredible value of a supportive network, and their top tips for success. Among the guests are Robyn Verrall, Alex Kay, Carolyn Jeffrey, Steph Malan, Megan Hodge, and Bree May.

Jon King is the Grants Manager of the Community Broadcasting Foundation (CBF), a charity that funds community media projects. The CBF looks after 450 community media initiatives across Australia, giving voices to everyday people, including many minority voices that may not otherwise be heard. In this episode, Jon discusses the place of community media in today's society. He provides extremely valuable tips on how to start your community media project and why it's important to share your story or passion.

Serena Lee is the co-founder of Farmwall, an AgTech startup that designs urban farming technology and experiences to enhance fresh produce accessibility within cities.  With three years in business, Farmwall installs large-scale vertical farms. In today’s episode of Be The Drop, Serena discusses the importance of being open to critical evaluation of your product or service. She reflects on the rapid growth of the urban farming movement and how valuable crowdfunding can be in understanding your market

John Hunter is an educator of more than 40 years and inventor of the World Peace Game, a collaborative learning game. The game encourages children to develop effective communication and conflict resolution skills, while empowering them to make their own decisions. In today’s episode of Be The Drop, John discusses the importance of teaching children self-empowerment and compassion. He reflects on how his supervisor's unwillingness to tell him what path to take ended up shaping his life's work.

Bruce Djite, is the Director of Football at Adelaide United. Bruce represented Australia 9 times for the Socceroos, he served on the Professional Footballers Australia Executive Committee for four years and scored 41 goals in 158 games with Adelaide United.  In this episode, Bruce discusses skills he's learnt playing in teams with diverse cultures, and how multiple perspectives improve teamwork. He shares his tips on the importance of honesty and managing expectations in order to communicate effectively

Different is nothing to be afraid of, as Finbar O'Hanlon emanates in his daily life. His career experience with composing and technology has led him to speak to a variety of audiences and play in an array of bands, including The Cure and Limp Bizkit. In today’s episode of Be The Drop, Finbar explains risk and tears down the current paradigm of creativity in business. His experience in both the creative and corporate world, gives him great insights into the blending of knowledge between the two.

James Cridland, is the editor of Podnews, and podcast industry expert. Via his daily news and podcast resource, James has helped many podcasters in an ever-changing industry. In today’s episode of Be The Drop, James explains the importance of publicly operated media and how to improve the content and popularity of your podcast. Backed by useful statistics and insights, James lends his expertise to answer burning questions of creators and provide useful tips to help share their passions effectively.

Susie Hopkins is an expert on stress management, whether it be stress from work, family, or your own expectations. Susie's reaction to the stress in her life was to learn how to manage them, and from this knowledge, she established  Lilo Wellness, a science-based stress management business.  In today’s episode of Be The Drop, we discuss techniques to deal with stress. Susie uses personal experiences to explain why we get stressed, what the consequences are, and how we can both manage and prevent stre

Jon Yeo, Curator and Licensee of TEDxMelbourne, is a communication expert, a facilitator of growth, and an entrepreneur. Jon has a rich history of helping develop speakers to present both TED Talks and business presentations. In today’s episode of Be The Drop, Jon explains why we need good communication skills and how to develop them. He shares real examples and relatable analogies to show how stories affect us, and how we can don't do our pitches justice without them.