Be The Drop - Investigating Brand Storytelling

With over 6.3 Million subscribers to his YouTube Channel and nearly 1.8 Billion total video views since launching, Muselk (Elliott Watkins) has established international credibility as a YouTube content creator.  In today's episode of Be The Drop, Muselk shares his journey as a YouTuber, including his biggest challenges along the way and his top advice on how to grow an internationally recognised YouTube Channel. 

In today's episode of Be The Drop, speakers from Social Media Day Adelaide share some latest marketing insights. We hear from Lucy Cornes on audience hunger for video content, Erin Williamson from Yellow shares tips on how to connect with your customers via social media, plus Alex Counsell tells us why the focus at Cordon Blu is on frequency and brand awareness. And that's not all, there's more - this episode is packed full of helpful social media advice! 

Marc Fennell is a renowned Australian radio, tv and podcast interviewer and presenter. He is the anchor of SBS VICELAND's news show The Feed; he also created and presents ABC Radio National's award-winning podcast Download This Show. In today's episode of Be The Drop, Marc talks about how to take people on a journey through storytelling, why story is critical to all forms of communication, especially in today's digital world plus he shares some top tips to improve your interview techniques.

Recorded LIVE from Hybrid World Adelaide, this episode looks at what it mean to live and communicate in Hybrid World? In today's episode of Be The Drop, I interview Dr Phillip Alvelda, Rae Johnston and Amanda Duthie who discuss the convergence of technology and humanity in a hybrid world and I share my top takeaways from the leaders in this field on the opportunities that it presents us.

This podcast episode is packed with practical SEO tips from someone who's worked in the field for 18 years. Chaz McGregor's SEO journey began in 2000, working for one of the early search engine marketing businesses in Adelaide. Today, his business New Order Digital manages the complex digital advertising requirements of multiple brands. In today's episode, we chat all things SEO, including tools to make it easier for small businesses. Plus, Chaz reveals his top SEO tips and future predictions.

Founder of SEO Marketer, Mark Kirk, began building and optimising websites 22 years ago - before google was even google! Much has changed but the fundamental requirement for businesses to generate leads from their marketing strategy remains is the same. In today's episode of Be The Drop, we discuss why you need to focus on website conversion as well as Google ranking, Mark advises on the role of organic v paid ranking and he shares a swag of super handy tips to help your grow your online business leads.

Pocket Casts receives international recognition as one of the leading listening platforms. I was therefore very excited to interview Russell Ivanovic, Pocket Casts Co-Founder and Developer. In today's episode of Be The Drop, we delve into the world of podcasts, Russell talks about the highs and lows of his business journey and he reveals his predictions for the future of podcasts.

This week’s episode was recorded live at the CEO Sleepout where sharing stories helps raise awareness and generate much needed funds for those in need. In today's episode of Be The Drop, I interview event MC, Kate Ceberano about the value of action in fundraising, David Wark reveals how funds are distributed, Nick Reade talks about the importance of tangible results and BankSA's support of the Womens Shelter for victims of domestic abuse, plus a range of other CEO's share their motivations + experience

Tyson Brady is a freelance website developer and former graphic designer. So, as an introduction to our Online Storytelling Program, that looks at how to generate leads from online storytelling, Tyson is the ideal person to give us some tips for how to build a good website. In today's episode of Be The Drop, we discuss Content Management Systems and common website problems; plus, we dip our toes into the often confusing world of Search Engine Optimisation.

Cathy Beaton is an incredible woman. As South Australian State President of Vinnies, her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia. In today's episode of Be The Drop, we discuss the power of working together, what volunteering means to her, and Cathy reveals how you can make a difference to the poor and needy in your community. DONATE TODAY. All donations, big or small, greatly appreciated Link in full show-notes.

Victoria Fox is the Owner of Adelaide Skydeck, and also the General Manager at the Adelaide Hills Convention Centre, she has many valuable business insights to share. Whilst she now runs two successful venues, her business journey hasn't always been plain sailing.  In today's episode of Be The Drop, we discuss the importance of teamwork and delegation, why you should never give up, and Victoria gives us some incredible business tips in the Be The Drop "power round"!

The digital content landscape is a noisy space that is constantly evolving. So this week, Narrative Marketing team member Jojo Furnival and I share some key tips about how to achieve success with online content. In today's episode of Be The Drop, we discuss the importance of optimising digital content for both search-ability and readability, we break down some of the jargon terms and we also review what you can do to improve your content visibility, so more people will find you online.

It's important in small business to get the right business advice and Luke Talbot-Male, is experienced to give it! After launching a surf school in 2001, Luke has recently been in the top 20 fastest growing South Australian companies four years running. In today's episode of Be The Drop, we talk about different communication tactics for different audiences. He reveals how to successfully incorporate remote workers into your Aussie team and explains the importance of a Big Hairy Audacious Goal.

These days, it's not enough to have a corporate brand. You need a personal brand too. In some industries, it's more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level. In today's episode of Be The Drop, I chat to Kristen Werner of KW.Brands about authenticity and visual branding. Plus, she reveals some powerful tips for developing a compelling personal brand.

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. Even if your business doesn't have a dedicated salesperson, there are ways to sharpen your sales focus. In today's episode of Be The Drop, I break down 3 key storytelling techniques to supercharge your sales process. I also discuss the importance of building a sales mindset for your business that aligns with your culture, and is true to your story to deliver bottom line results.