Be The Drop - Investigating Brand Storytelling

Phil Scardigno began his business journey at 23, in a family startup manufacturing innovative solvent free bitumen membranes. Today Axis Group has numerous businesses, including online business Monsta for DIY enthusiasts, and Axis Constructions, a market leader in the construction industries. In today's episode of Be The Drop, we discuss entrepreneurship and startups, how important people are to your business, and Phil reveals his top tips for building a productive and profitable business.

Liam Carter and Andy Martin established the Adelaide Podcast Festival and co-Founded the Auscast Network, a network of podcasts that began after their first podcast, also featuring Big Al, called The Badcast. Today, Auscast Network has 26 podcasts underneath its umbrella, with more in the pipeline. In today's episode of Be The Drop, we discuss the future of podcasting and the advertising benefits businesses can tap into. Plus, Liam and Andy reveal their top tips for getting your podcast up and running.

My guest this week, Tamara Linke is an expert at understanding the power of voice. A professional voiceover artist and singer, her voice is her instrument. But it's really much more accurate to describe what she does as voice acting. She's a performer and a storyteller. In today's episode of Be The Drop, we discuss the challenges of juggling creative skills with managing a business. We also chat about the growing voiceover industry, and Tamara reveals some of her top voice acting tips.

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn’t until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of storytelling. In today's episode of Be The Drop, I tell the story of my awakening to the power of storytelling, I discuss why storytelling and marketing go hand in hand and look at how the power of story is effective in business.

In a constantly evolving digital world, Erica Stacey, founder of Scout Digital, increasingly found, that digital and social media training is a number one business priority. Erica now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising. In today's episode of Be The Drop, we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world.

Nic Kentish has turned a passion for storytelling into a business. Greenbanks Tours delivers personal, 'off the beaten track' tours in many regions of South Australia. In today's episode of Be The Drop, we discuss the ability of stories to transfer history across generation, Nic talks about his fears in starting a new business and he reveals details of the hardship and triumph of the Pioneering Women from his family.

Chester Osborn is a natural born storyteller! Known for his loud shirts, which he claims are a "good hangover cure", Chester started working in the family winery when he was only seven years old. With 130 years of winemaking heritage, d'Arenberg is now also home to the new visionary building, the d'Arenberg Cube. In today's episode of Be The Drop, we discuss the importance of colour, the power of a story that is unforgettable, and Chester reveals the secrets to his creative success.

Edge Recruitment is South Australia's only specialist property and real estate recruitment agency. From identifying a gap in the market back in 1998, Jane Carey and her co-founder Gary Beesley have grown the business into a successful employer of two Directors and 7 members of staff. In today's episode of Be The Drop, we discuss professional development in business, how to recruit smarter not harder, and Jane reveals the top skill they look for in candidates.

Artificial intelligence fascinates me both personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is here. Serial entrepreneur Matthew Michalewicz began his first AI business 20 years ago, when few understood the term. In today's episode of Be The Drop, Matthew talks about his current AI venture Complexica, we discuss the evolution of artificial intelligence, and he reveals whose jobs are most likely to be automated in the future.

This week’s episode was recorded LIVE at the Adelaide Podcast Festival. Now in its second year, I was thrilled to again participate in a LIVE podcast recording and was joined by the rambunctious Steve Davis of The Adelaide Show podcast. In today's episode of Be The Drop, Steve and I look at why audio is such a powerful marketing channel. We review Facebook's recent algorithm change and discuss how traditional media is merging with new media in current communications.

As Director of Marketing at SA Tourism Commission, Brent Hill is committed to promoting Brand SA overseas and interstate. Already, he has seen South Australia listed by Lonely Planet in the top 10 places to visit. In today's episode of Be The Drop, we discuss the importance of social media, essential strategies and metrics for successful marketing, and Brent reveals how South Australia is fast becoming a favourite tourist destination.

This week’s episode was recorded LIVE at the Fleurieu Film Festival, a grassroots festival built to support filmmakers, that celebrates the beauty and diversity of the Fleurieu region. Speaking to some of the event organisers and participants, we delve into the power of video storytelling. In today's episode of Be The Drop, we discuss the highs and lows of filmmaking, the evolution of video storytelling, and our very own Chris reveals a top insight into short film character development.

If you're wondering how to approach your content marketing, don't worry; you're not alone. Many people are overwhelmed by the number of channels and sheer volume of content they think is required to connect.  In today's episode of Be The Drop, Narrative Marketing's Wordsmith Jojo Furnival and I chat about the value of a content strategy, the latest Facebook algorithm changes, and we reveal some of the secrets behind creating a Gold Report of your very own

Former journalist and founder of O'Rourke PR, Rebecca O'Rourke is an expert in helping people to tell their story through public relations. Over the past decade, Rebecca has worked with brands and entrepreneurs to get them seen, heard and remembered. In today's episode of Be The Drop, we chat about the evolution of media, her own business story, and Rebecca reveals some top tips for dealing with negativity towards your brand.

Kylie is a Telstra Women in Business Awards winner, a mother of 5 and a firm believer in the value of business storytelling to positively impact your bottom line. In today's episode of  Be The Drop, we reflect on the importance of reflection, discuss top tips for building a company, and Kylie reveals how to make sure you don't become owned by your business.