Summary: This week’s episode was recorded LIVE at the Adelaide Podcast Festival. Now in its second year, I was thrilled to again participate in a LIVE podcast recording and was joined by the rambunctious Steve Davis of The Adelaide Show podcast. In today's episode of Be The Drop, Steve and I look at why audio is such a powerful marketing channel. We review Facebook's recent algorithm change and discuss how traditional media is merging with new media in current communications.
