Be The Drop - Investigating Brand Storytelling

Lidia Conci, Managing Director of Avanti Care, is focused on creating a movement within aged health care, to help elderly people lead more independent, healthy, and fulfilling lives. In today’s episode of Be The Drop, Lidia shares how trusting herself improved her business and helped her win the SA Small Business, Telstra Business Women's award. By embracing her purpose in her approach to client and business relationships, Lidia has opened herself to a range of previously inconceivable successes.

Leticia Mooney is a publisher and content specialist, and Queen Pixie at her business, Brutal Pixie. In today’s episode of Be The Drop, we delve into the hearts and minds of audiences, exploring the practice of creating content, and discuss the many facets of marketing in today’s digital world. Leticia explains her approach to content marketing, and the value of business publishing for SME's.

"It's no longer good enough to not do harm, you have to do good. And there are some really easy ways to do that." Sarah Gun is an inspiring social entrepreneur, disruptor, and founder of GOGO events. In today’s episode, Sarah shares her mechanisms for achieving positive business outcomes, and how changing your structures, presumptions of business, and approaches to hiring can improve business performance and at the same time, provide positive community outcomes.

Cooperatives and Mutuals provide a business model where customers earn their right to influence the organisation, not for direct investment, but with their custom. In today’s episode of Be The Drop, Melina Morrison, CEO at BCCM, explains the benefits to both consumers and our economy. She share stories of communities who are uniting and through Cooperatives and Mutuals, to increase accessibility of renewables, health services, housing, and many other significant functions.

Alexandra Laws is a leading Human Performance coach who moved from optimal performance in athletics, to teaching optimal performance in the corporate sector. In today’s episode of Be The Drop, Alex demystifies Optimal Performance and she explains how mindfulness, discipline, and time management, are critical elements to achieve optimal performance and reduce stress.

Tamsin Simounds and Amy Chandler are entrepreneurs and seasoned professionals in leadership and public relations, who are on a mission to celebrate women in their professional lives. In today’s episode of Be The Drop, Tamsin and Amy explore the next steps for female leaders in business who want to get their voice heard and become effective leaders. The dynamic duo also discuss their approaches to business and reflect on how they came to form, The Edge PR.

Lauren Thiel, Director at The Real Thiel is changing how we see accounting and business for creative minds. Lauren is focused on teaching and helping creative people achieve financial success. In today’s episode of Be The Drop, Lauren demonstrates her passion as she reflects on her business journey. Lauren shares her top accounting solutions for creatively minded business owners, she also talks us through her branding development and sales funnel considerations.

Mark Harrington recognised the potential and untapped market of green transport, to deliver chauffeured or leased hybrid and fully electric cars. His business, myCar is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide's approach to transport. In today’s episode, Mark describes the challenges of being the first to market. Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion.

Tim Whiffen is a producer for the Auscast Network, and the co-host of three podcasts, Blind Insights, That Wall Street Guy, and STRATEGIKON. After learning interviewing skills through a media degree, combined with 5 years of radio work, Tim has a passion for sharing knowledge and discussing ideas. In today’s episode of Be The Drop, Tim shares his podcast experiences, from how to distribute, to predictions of where the platform is going, as well as the qualities required for making good podcasts.

Forage Supply Co, established by two friends, Justin Westhoff and Scott Rogasch, is a social enterprise focused on environmental sustainability, building opportunities to help people live sustainably, and with a driving goal to deliver services that help reduce homelessness. In today’s episode, Justin and Scott share how they brought together their passion for environmental sustainability and a desire to provide meaningful support to the Hutt Street Centre, to create their social enterprise.

Matt Tarrant is one of Australia's leading magicians and mentalists. Matt has sold out at the Adelaide Fringe Festival for the last six years, earning him a stack of awards. In today’s podcast episode, Matt shares the highs, lows and lessons he's learned from building a business model as a professional magician. He also explains why an important element of his business is to help nurture and support emerging performers.

Simon Cameron is a bushwalking enthusiast, volunteer Walk Leader with the FOHT and author of, Heysen Highlights - A Companion Guide To The Heysen Trail. His book touches on the history, indigenous culture, scenery and geological features. In today’s episode of Be The Drop, Simon shares stories from the Heysen Trail, lessons he's learning and connections he's made through bushwalking. Simon also describes the personal development and life skills you can build by getting active outdoors.

In today’s episode of Be The Drop, Thilan Legierse recounts her journey in the UN, followed by her transition from public to private work. Thilan's insights into the business world are deeply connected to human nature, she shares how this has shaped her approach for dealing with communication breakdown, and building successful teams.

Ella Stratton is the Director of HAS Foundation, an organisation setup to help families with children with life limiting conditions. In today’s episode of Be The Drop, Ella shares her emotional and moving story of her family's palliative care experience. Ella explains how Hunter and the strength he showed in life, motivates her to create programs and services to help others who also find themselves in this heartbreaking situation.

As a service provider of video content, I am frequently asked for advice on the best way for businesses to utilise the power of video content - and my answer might surprise you! In today’s episode of Be The Drop, I share with you my thoughts on how to realistically and affordably include video content into your marketing mix and I share some of my top tips for equipment + processes that will help improve your in-house video content.