Be The Drop - Investigating Brand Storytelling

Mathew D’Onofrio, a Forbes listed 30-under-30 entrepreneur, is a trained nurse and St John’s Ambulance volunteer. He recognised the gap at events and parties where timely first aid, that is accessible to youth, then Mathew created Nightlife First-Aid. Mathew talks us through his journey from helping his friends at parties, to overcoming abuse, building a business, and saving lives. Mathew’s development has inspired him to share his tips on learning, mental health, and following your passion.

Kate Russell, is a professional conflict mediator, 25 years experience in conflict resolution. In her new book, Leaders Who Lead, Kate details the effective leadership skills that help disrupt the cycle of conflict. In today's episode of Be The Drop, Kate shares her recent life changing experiences and how they have revolutionised her approach to conflict. Kate discusses how communication, empathy, and courage are central to resolving issues and, preventing them for occurring again.

Curious to know what's involved in the recording of a podcast episode? In today's episode, recorded live at Pop Your Podcast Cherry event at the Adelaide Fringe, our host, Amelia Veale covers a mix of 'how to' podcasting tips and we also hear a very broad range of stories from the live audience at this interactive podcasting event. 

Podcasting is becoming an increasingly popular platform to reach a niche and targeted audience. Yet many people are unsure and don't know where to start when it comes to creating a podcast. In today's episode of Be The Drop, according to the Weekend Notes review, Amelia Veale "introduces podcasts in a warm, funny and personal way that's designed to make newbies feel comfortable and understand what's involved in creating your first podcast." 

The film industry can be notoriously difficult to break into. In today's episode of Be The Drop, recorded live at the Fleurieu Film Festival, we hear from experienced industry professionals such as Kym Goldsworthy and Kirsty Stark, plus Festival Curator Chris Warman and Director Alison Alcock, about the incredible value of film festivals to build your profile in the film industry.

Rohan Harry is a comedian and podcaster. After waking up from a 3 week coma, paralyzed from the waist down, Rohan found new perspective on goal setting, and his life aspirations. In today's episode of Be The Drop, Rohan gives us insights into how he overcame challenges of the body and mind. Rohan and I also talk about the power of storytelling, and how starting a podcast was the best way Rohan could share his story, whilst developing his comedic and interpersonal skills.

In today’s episode of Be The Drop, I speak to Julie Trell about her startup journey with Salesforce and her current work in the start-up ecosystem in Australia. Julie discusses the opportunities available to female founders, the positive and supportive communities developing, and the importance of empathy and humanism in the age of technology.

In today’s episode of Be The Drop, Canva's Cameron Adams discusses his journey from working for corporates to creating a startup and launching an International platform. Cameron reveals how Canva generates website traffic, enhances the user experience and how the journey of business growth is complicated and gradual.

In today's episode of Be The Drop, I speak to Katrina Donaghy about how blockchain technology could revolutionise services in government, how we use banking, and our interactions with artificial intelligence. Katrina's background in sociology provides a human perspective for our conversation instead of purely focusing on the technology because at the end of the day, it's how humans engage with and govern blockchains that will have the greatest impact.

In today's episode of Be The Drop, I speak to Jordan Cortazzo about his start-up business journey. Along the way, Jordan has learnt to overcome the challenges of taking innovative products to market, selling as a small business to large corporations, and the effort required to develop and test new products.

Penny Locaso, Founder and CEO of BKindred is an expert in technology and AI. In this episode of Be The Drop, Penny explores the potential for humans in the space of technology to amplify happiness in a world that is largely yet to be understood. Penny's concerns for the future proof of humanism in tomorrow's technology is something we need to consider, it's a conversation that could ultimately help us to lead more fulfilling and successful lives.

As 2019 begins, it's the perfect time to re-visit my interview with Matthew where he shares what steps to take, to achieve success in your career, business, or personal life. Matthew has more than 20 years of experience in starting and running high-growth tech companies. In this episode of Be The Drop, Matthew discusses the importance of goal setting. He encourages you to ask yourself what you don’t like about your life and how you’re going to turn that around.

Does Facebook algorithm favour Live Video? To find out, I released a Facebook Live Video (almost) every week in 2018, here's what I learnt! In today's episode of Be The Drop, I discuss key learnings from my 2018 Facebook Live experiment, in true storytelling form, I also share my top reads for 2018 - including best business books and some fun holiday reads, and we finish with a Christmas song when special guest, Tamara Linke drops in to help spread extra Christmas cheer!

SouthStart 2018 was highly successful in their mission to unite, connect and recognise amazing people doing incredible things. In today's episode of Be The Drop, we hear from Alex McCauley CEO StartUpAus, Jason Neave Director The Moonshine Laboratory, and Craig Swann The Moonshine Labs Entrepreneur in residence. They discuss the importance of events like Southstart, we look at the future landscape for startups in Australia and they share advice for getting support along your startup journey. 

Tobi Pearce, together with his fiancè Kayla Itsines, have built a highly successful online fitness company that attracts millions of customers and followers. In today's episode of Be The Drop, Tobi discusses the five-year journey of his business, Sweat, and shares insight on taking products to market, how to do market research, and how to manage language barriers when expanding into international markets.