Be The Drop - Investigating Brand Storytelling

Heather Croall is the Director and CEO of the Adelaide Fringe, and has over 20 years experience in the creative industries. In today's episode of Be The Drop, Heather recounts some history of the Adelaide Fringe Festival, she shares her insights on why it has succeeded to become the world's second largest fringe festival and we also discuss how to approach website design and communications, to not only engage but also drive ticket sales.

A freelance copywriter, Vanessa Jones has also studied positive psychology, philosophy and she is a qualified yoga teacher. In today's episode of Be The Drop, Vanessa tells us her story about taking positive risks, to fulfil life-long dreams in creative writing, and the methods she's used to overcome challenges of small business. Vanessa also discusses how she has integrated her writing skills into her life philosophy, by remaining open to new opportunities.

Combining a background as a stem cell biologist with the rising power of artificial intelligence, Michelle Perugini has become a leading technology innovator. She Co-Founded, Life Whisperer in 2017, after selling her first business to Ernst & Young in 2015. In today's episode of Be The Drop, Michelle talks us through the challenges of startup business, she shares her experiences as an entrepreneur creating products in international markets and we discuss how she finds meaning in working hard.

Derrick McManus is a survivor and has incredible stories to tell. Derrick was in the South Australian Police Force for over 40 years, where he became a member of the Special Task And Rescue Group. In today's episode of Be The Drop, Derrick describes his rich history with risk and consequence, using examples from his life to explain human durability, he reveals how this concept is key in both business and personal success, and we also discuss how sharing stories can inspire and empower other people.

Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. As well as running Writally, she is a writer, mentor and content marketing consultant. In today's episode of Be The Drop, Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources for effective content writing.

Jade Lee Wright is a book lover, who’s turned her love of literature into a multiplatform blog. In today's episode of Be The Drop, Jade explains her history with writing and content creation, she describes why Instagram was her first platform of choice and Jade also discusses how the different platforms have worked for her, plus how to engage meaningfully across different mediums.

Jacqui Dunn is a trusted name for interior design projects in Adelaide. A Co-Founder of The Travelling Stylist - an Interior Design and Styling firm, Jacqui is also  a presenter on the Channel 9 TV Show, Outdoors Indoors. In today's episode of Be The Drop, Jacqui talks about how to use interior design to tell your business story, she discusses why the journey is most important when styling homes and Jacqui shares lessons learnt in building her business. 

Mel Kettle is a communication and social media expert, helping organisations communicate effectively to build and maintain relationships with staff, customers and stakeholders. Mel is passionate about encouraging her clients to embrace social media. In today's episode of Be The Drop, Mel tells us what to consider in your social media strategy, we talk about why memorable stories create engaging and shareable content and she shares some fantastic tools that will help improve your social media marketing.

Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers. In today's episode of Be The Drop, Spiros Giannos, Design Director at DesignLab, tells us why consistency is key for corporate and brand identity,  we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity.

The art of copywriting is an important skill. Kylee Bristow is a corporate communications specialist and trainer, and the Director of Lexi Communications. In today's episode of Be The Drop, Kylee shares her formula to help you write human-centered content, we talk about how to write with impact and she shares the lessons she's learned about the importance of building a business that matches the lifestyle you want.

Podcasting popularity continues to grow, and exciting things are predicted for podcast numbers in 2019. In this episode, Amelia talks to Rory Noke, PodBooth’s Co-owner, about his thoughts on world of podcasting. In today's episode of Be The Drop, Rory talks about podcasting as an exciting and accessible way to tell stories, we look at why businesses should consider podcasts in their communication mix and he shares some top advice to help you start and distribute your podcast.

Donny Walford is the founder of DW Bottom Line Transition Strategists™ and DW Behind Closed Doors®. She has an enviable record of success working with boards, executive, senior management and business owners.  In today's episode of Be The Drop, Donny discusses the critical importance for women to invest in themselves, we talk about the value of networking to achieve career advancement, plus Donny shares her top tips on how to leverage the best results from networking. 

In this weeks Be The Drop podcast episode, Alex Counsell shares his top tips on how to succeed in web marketing. Alex discusses the critical importance of integrating your advertising messages into your organic web content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing.

AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer with a passion for code and cosplay. In today's episode of Be The Drop, AmieDD discusses why it's important to make technology fun and hands on. Amie also talks about the importance of sharing ideas through open source code and she reveals how she tackles her biggest challenge in programming.

Chloe Jane is a kindred spirit, who shares my passion for the incredible power of storytelling. Taking her love of creative writing and combining it with visual storytelling, Chloe Jane now helps a range of clients to build their Instagram profile. In today's episode of Be The Drop, Chloe Jane talks about the importance of consistent visual branding, she share her top tips to build your Instagram profile and we discuss how to authentically tell your business truth in order to stand-out online.