MarketingExperiments.com Web Clinic Podcasts

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they aren't doing that, they are executing their own plans for market domination. What is the hard-pressed marketer to do? Watch this Web clinic replay to learn six techniques that you can use to discover and express effective value propositions for highly competitive markets.

Web analytics can yield an intimidating mound of data - much more than marketers can interpret and use. Watch this Web clinic replay for five steps you can use to interpret your metrics for more profit.

In a recent experiment performed in our labs, a few marketers from Migraine Treatment Centers of America were able to generate a 331% increase in leads. Watch this Web clinic replay to see how they did it.

Most marketers are fairly insecure about writing copy. They’re concerned that if they don’t use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have a recipe for some major blood pressure issues. The truth is, you don’t need magic words. You don’t even need a lot of time to think about what you’re going to say. All you need is a framework for writing copy that is good enough to get the job done.

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails. And, the only variable tested was the subject line. This Web clinic replay studies that test in depth to teach you how to write subject lines that double your clickthrough rate.

There are essentially two ways to increase your website’s performance: 1. Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media 2. Improve the conversion rate of the traffic you're already getting Since many marketers struggle with getting budget for driving traffic, this clinic will help you increase your website performance with five easy changes you can make to your landing pages for a quick win.

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. In this Web clinic replay, Dr. Flint McGlaughlin taught our live attendees how to get the maximum amount of customer insight from their A/B split tests.

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: 1. The number of form fields 2. The number of steps in a process 3. The length of the page itself But there are several other elements of friction that are significantly more difficult to detect and pose a serious threat to your conversion rate.

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint McGlaughlin answered the essential question every marketer asks at some point in their career: How can I get the greatest amount of return on the least amount of optimization investment? In our research, we’ve come across a few ways to help you answer this question. In this Web clinic replay, you’ll learn: _The two most impactful elements to test on your page _5 common headline errors to avoid _5 common call-to-action errors to avoid

Paid search marketing gets expensive. In this Web clinic, you’ll learn how simple changes to a single ad’s messaging can powerfully impact ROI.

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you’ll never learn anything about what works and doesn't work on your pages.

This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012.

This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012.

Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?

Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?