MarketingExperiments.com Web Clinic Podcasts show

MarketingExperiments.com Web Clinic Podcasts

Summary: MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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Podcasts:

 Special Clinic: B2B Landing Pages (Live Optimization) | File Type: audio/mpeg | Duration: 1:00:07

Special Guest: - Brian Carroll, CEO, InTouch Presenters: - The MarketingExperiments Team * * * * * * * * * * * * * * * * * * * * * B2B marketers: Now it's your turn ... Our special guest, lead-gen and B2B expert Brian Carroll, will join the MarketingExperiments team for a clinic dedicated to live optimization of B2B landing pages. For this clinic, the selected pages will also become contestants in an interactive competition -- where our live audience votes will choose the grand prize winner. Runners-up and audience participants will also be eligible for prizes. To enter the contest, include your landing page information when you sign up for the clinic. (Note: You may still participate without entering the contest.) Since our B2C clinic had "Optimization Idol" overtones, with this session we'll be testing an "Optimizing with the Stars" model. So, are you ready to rhumba, optimization style?

 Special Clinic: B2C Landing Pages (Live Optimization) | File Type: audio/mpeg | Duration: 57:40

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research B2C marketers: We're pleased to announce a special web clinic based on your recent feedback. For this clinic, the MarketingExperiments team will devote the full session to live optimization of B2C landing pages. Plus, the selected pages will be part of an interactive contest where our live audience gets to decide the grand prize winner. Runners-up and other clinic participants will also be eligible for special prizes. You might think of this clinic as "Optimization Idol" -- and if you've attended our live optimization clinics in the past, you already know we have our own Paula, Randy, and Simon. To enter the contest, include your landing page information when you sign up for the clinic. (You may participate in the clinic without entering the contest.)

 Email Optimization: How to improve ROI from capture to conversion | File Type: audio/mpeg | Duration: 57:16

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Despite all the buzz about social media, email is still the top channel for most marketers. The challenge? Growing your lists and conversions year after year. Since email is such a low-cost yet powerful way to drive response, now is an ideal time to grow your list and strengthen your brand. Our next clinic will show how you can maximize the impact of your email capture pages and messaging. Our team will: - Review tests that yielded conversion gains of 49% or more - Discuss ideas that did and didn't work, and - Optimize a participant's email sign-up path live. Join us for this interactive clinic and you'll come away with tactics and strategies that can dramatically improve your ROI from email.

 Optimizing Offer Pages: Steps that increased conversion 148% | File Type: audio/mpeg | Duration: 57:38

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research How would you like to start the new year with a 148% increase in conversion rate? For our first Web clinic of 2009, our team will break down a recent testing series that did just that. We'll focus on ways to reduce friction and anxiety, with specific steps you can apply to your own offer and payment pages. These ideas and principles can help you dramatically improve your site's success rate. Our team will also conduct a live Q&A session with your questions.

 2009 Marketing Blueprint: Are you ready to break the rules? | File Type: audio/mpeg | Duration: 52:47

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research No matter what happens with the economy in 2009, you've still got ROI goals to hit and high expectations to meet. Conventional wisdom suggests that you play it safe, stick with what's worked, and ride out the slump. But is that really your best bet? There's a time to follow the rules. And there's a time to break them and take calculated risks in pursuit of greater gains. Join us as our team explores how you can benefit from both approaches. During this free interactive Web clinic, we will: - Discuss essential principles you'll want to focus on for 2009 - Break down new case studies and examples - Address your specific questions in a live Q&A session Covering both B2B and B2C, this clinic will give you action steps and ideas you can implement right away to start the new year strong.

 Lessons Learned: Our analysts reveal the top takeaways from our 2008 research | File Type: audio/mpeg | Duration: 59:26

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research To discover what really works in optimization, our team is constantly running tests and conducting experiments. Now it's time for our annual analysts' roundup, when we step back, review the results of the past year, and present the most significant lessons gleaned from our wide-ranging research. During this free interactive Web Clinic, we will: - Review this year's most significant research findings - Discuss action steps, strategies and methodologies you can use now - Answer your optimization questions with an extended Q&A session Whether your focus is B2B or B2C, you'll come away with ideas and tactics to help you end the year on a high note and prepare for a challenging year ahead.

 Powerful Value Propositions, Part II: Live Optimization | File Type: audio/mpeg | Duration: 1:07:13

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research You got the principles from our recent clinic on value propositions. Now it's time for hands-on practice and specific guidance. In this special live optimization clinic, our team will show you how to improve your value proposition and your site's results. During this free, interactive Web Clinic, we will: - Review examples and the keys to a strong value proposition - Break down optimization steps you can apply right away - Optimize attendees' value propositions with our live audience If you attended the first clinic, you'll still get several new takeaways.

 Ecommerce Holiday Playbook: 13 ways to maximize revenue and beat the downturn | File Type: audio/mpeg | Duration: 1:52:35

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research As if the holiday season wasn't tough enough. Now the economy is roiling -- but you still need to hit your numbers. Here's help: We are conducting a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can implement quickly. Join the MarketingExperiments team as we introduce our "Ecommerce Holiday Playbook"-- a series of action steps to help you prepare for this crucial season. Then, we'll show you how to apply these ideas with a rapid-fire live optimization session featuring participants' ecommerce websites. Throughout this special clinic, our team will be online to answer your specific optimization questions.

 Powerful Value Propositions: How to optimize this critical marketing element -- and lift results | File Type: audio/mpeg | Duration: 1:02:00

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Think you've got a powerful value proposition? Let's put it to the test. Our recent Landing Page Optimization Workshop reaffirmed that marketers still need a lot of help with this -- so here it is. During this free, interactive Web Clinic, we will: - Explore why value propositions are so vital to your results - Review real examples of what does and doesn't work - Provide a worksheet to help improve your value proposition - Address your specific questions in a Q&A session Your value proposition is one of the most critical factors for improving your marketing efforts, regardless of channel. The takeaways from this clinic can substantially boost your ROI.

 Special Clinic: A Proven "Playbook" For Growing More Leads | File Type: audio/mpeg | Duration: 58:09

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Brian Carroll, CEO, InTouch It hasn't been an easy year for B2B marketers. If you're looking to end the year on a high note and prepare for an uncertain '09, this is a clinic you will not want to miss. Brian Carroll, renowned B2B expert and author of the widely acclaimed book, Lead Generation for the Complex Sale, will be presenting this special session with Dr. Flint McGlaughlin. During this free, interactive Web Clinic, we will: - Discuss strategies that dramatically increased leads -- but not budget - Present a proven, five-step "playbook" for more effective lead growth - Devote a special Q&A session to your lead-gen issues With up to 80% of leads being squandered regularly, according to research, now is the time to optimize your processes and plug the leaks. This clinic will give you the tools and tactics you can use right away to do just that.

 Special Clinic: Optimizing Headlines & Subject Lines (LIVE) | File Type: audio/mpeg | Duration: 1:00:57

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research - Hunter Boyle, Managing Editor, MarketingExperiments You asked for more on headlines... and here it is. Thanks to the record-breaking response to our last clinic, we are hosting a special live optimization follow-up session. During this free, interactive Web Clinic, we will: - Examine new headline and subject line test results - Review and optimize audience-submitted headlines - Address your specific copy questions in a Q&A session Our last clinic was a jumping off point. Join us as we dig deeper and explore how you can create, change, and test more powerful headlines that resonate with your audience and boost results. With live optimization of your headlines and subject lines, plus new case studies and tactics, you'll come away with specific ideas and language you can test right away to improve your conversions.

 Optimizing Your Headlines: How changing a few words can help (or hurt) results | File Type: audio/mpeg | Duration: 1:02:19

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Hunter Boyle, Managing Editor, MarketingExperiments What's one of the easiest tests you can run to boost conversion? Headlines, right? No coding needed. No redesigns. Just powerful, enticing copy that fits the offer, the channel, the customers' needs and expectations - all in 10 words or less. Perhaps "easy" isn't the right word. There's much more to headlines than slapping a catchy subject line on an email blast, or cramming keywords into PPC ads. Knowing how to run valid headline tests is just as critical as the copy itself. During this free, interactive Web Clinic, we will: - Examine recent email, PPC ad, and landing page test results - Discuss how to create and test headlines more effectively - Explore what makes a successful headline, and mistakes to avoid - Review and optimize examples of weak headlines - Address your specific copy questions in a Q&A session In one hour, you'll come away with ideas and strategies you can apply instantly to improve your marketing efforts.

 Special Clinic: Optimizing PPC Ads, Part II (LIVE) | File Type: audio/mpeg | Duration: 58:38

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Due to the overwhelming response to our last live clinic, we will be conducting a follow-up live optimization clinic on PPC campaigns to cover additional areas, paid-search ads and landing pages. What's new in this clinic? Our team of experts will: - Explore the two types of relevance vital to paid-search success - Optimize a new slate of search ads and landing pages - Address your specific PPC questions with an expanded Q&A Here's what Annie Cushing, Web producer for Layers magazine, had to say about our last optimization clinic: "That webinar was, hands down, the best I've ever attended. Very, very helpful. Usually I'm looking at my watch about halfway through a webinar and getting distracted ... But with this webinar, I was enraptured with the way they deconstructed the different participants' websites. It was a challenge to try to find the pain points in the landing pages before the presenters did, which kept me engaged the whole time. When I realized it was almost 5:00, I was actually disappointed." NOTE: This is our last clinic devoted to this topic this year. Don't miss this chance to learn how to optimize your own campaigns with specific feedback, tactics and strategies you can apply immediately.

 Special Clinic: Optimizing PPC Ads (LIVE) | File Type: audio/mpeg | Duration: 57:00

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research This free, live optimization session will provide you with specific feedback, tactics and strategies you can apply immediately to improve your PPC ad clicks and landing page conversions. We'll also explore how a previous live optimization attendee increased PPC conversions by 300% - and cut costs by 69%!

 Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions | File Type: audio/mpeg | Duration: 56:07

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Is "testimonial blindness" the new "banner blindness"? As more and more websites use these credibility indicators, marketers need to know if these elements really work, if they're just cluttering up pages, or worse - hurting results. During this free, one-hour Web Clinic, we will: - Examine recent tests that increased (and reduced) conversions - Discuss proven ways to use testimonials more effectively - Review and optimize attendees' landing pages (time permitting)

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