MarketingExperiments.com Web Clinic Podcasts

Lead generation is a delicate balance between generating a high quantity of leads, but also high-quality leads. So how can we capture more leads across our Web forms without significantly reducing the quality of those leads? Watch this Web clinic replay to learn about a recent experiment that revealed how some minor changes to form fields can increase response from your prospects.

Marketing with multiple products can be difficult. Even the most powerful products can be overshadowed by clutter of less impactful - and sometimes competing - products on a landing page. But what if there was a way to think about multi-product marketing that could maximize the impact of the whole? Watch this Web clinic replay to learn about a recent experiment with an independent vitamin manufacturer that revealed how changing your approach to multi-product marketing can increase user engagement - and more importantly, conversion.

Form is not as important as substance, and discovering the right value proposition is the most effective lever marketers can pull when optimizing webpages. Considering the entire mental impact of each button, "ask" and element of friction when testing is critical for understanding the customer conversation and achieving positive results. Watch this Web clinic replay to learn about a recent experiment that revealed how changes in strategy can garner significant, repeatable results - a 232% lift for one company alone.

Teleprospecting can require some sales departments to make a high volume of calls each day to convert leads. To do this with any consistency, those teams likely use a call script to help them stay consistent and focused throughout the constant dialing. But are these scripts really effective for moving prospects from conversation to conversion? Learn more about a recent experiment that revealed how some minor changes to call scripts can increase response from your prospects.

The call-to-action is one of the most vital elements in your marketing. Consequently, when you think for a moment about the current calls-to-action on your main offer pages, how can you be sure they are generating enough customer response? What if there were some slight modifications you could make to your CTA copy, placement, size and color to experience a significant increase in response? Watch this Web clinic replay for the results from a recent experiment where calls-to-action were put to the test.

Think for a second about the last time you needed to create a form on your site. Whether it was for a shopping cart or lead generation, it probably had a field where you asked customers to select one of multiple options. Most of us decide quickly between a radio or dropdown format as we’re creating forms, often leaving them as an afterthought of design. But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%? Watch this Web clinic replay for the results from a recent experiment company that puts these form options to the test.

When given a choice for a column layout on your pages, what's really the best for marketing your products or services effectively? Is there an underlying theory for selecting a layout that will perform better than others? Watch this Web clinic replay to learn more about a recent experiment with a large technology company involving column layouts that you can use to aid your landing page optimization efforts.

Most usability and design experts would agree that responsive design is an ideal solution for rendering webpages across multiple devices as users transition between desktops, tablets and mobile devices.

While 2013 was a great year for featuring new discoveries to help you do your job better, the sheer volume of actionable takeaways and key principles can be overwhelming for marketers in the trenches struggling to keep pace. In this MarketingExperiments Web clinic, the MECLABS research team reviewed the top five discoveries of 2013 and how you can use those insights to aid your marketing efforts in the upcoming year ahead.

When you think of email campaigns today, it’s easy to feel overwhelmed by the war for attention being waged in everyone’s inbox. Watch this Web clinic replay to learn about two approaches you can use to increase customer interest in your subject lines.

Imagine one of your webpages for a moment. Is your copy communicating everything a customer needs to move to the next step in your sales process? What if you are losing business simply because customers don’t have enough information to make the decision to buy? Watch this Web clinic replay to learn how one company captured 36% more total sales by adding a simple paragraph to its page.

Companies frequently use free trials as an incentive to draw customers closer to the final point of transaction. But, when the free trial is over and customers choose not to convert, marketers are often left wondering what went wrong. Watch this Web clinic replay to learn about a recent experiment with a sports team management software service, which revealed how messaging surrounding a free trial impacts conversion.

Marketers often hear of the "power of brand," and organizations spend significant revenue on building brands. But, is this a truly effective approach for increasing conversion? Watch this Web clinic replay to learn about a recent experiment with one of the largest print news sources in the United States, and how branding impacts the conversion process.

Watch this Web clinic replay to learn about three high-performing website templates you can use to design landing pages for your next test.

Watch this Web clinic replay to learn four key reasons why customers abandon shopping carts and how you can decrease cart abandonment and increase ROI.