MarketingExperiments.com Web Clinic Podcasts

There are millions of short video clips on the web, produced both by professionals and amateurs. Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? Using YouTube and Google Video we published some short videos, measured the number of times they were viewed, how many clickthoughs were generated, and how many site visitors converted to subscribers.

It is tempting to provide web site visitors with a broad range of options and choices. In fact, online marketers often fear that unless they provide the broadest possible range of choices, they might miss out on what a prospective customer or subscriber is looking for. But what happens when you provide multiple choices and options? In this brief we look at test data that reveals how people actually respond when faced with complex choices and simple choices.

Most marketers understand the importance of online testing. But how can one best convince senior management? While online marketers in large and medium-sized companies and organizations know from case studies and other published data that a testing program can yield dramatic increases in revenues, they often find it hard to sell the need for testing internally within their own companies. What is the best way to present the benefits of testing to your manager or senior management team?

Small PPC Engines Revisited - Two years ago we conducted a study of small PPC engines to find out whether they offered online marketers a profitable opportunity to generate more sales. At that time our research indicated that these smaller engines could indeed generate significant additional revenues. Today, two years later, and with even more intense bidding for keywords on the major PPC engines – Google, Yahoo! and MSN – we wondered whether these smaller engines still offered a profitable source of additional traffic and income.

Optimizing Free Trial Offers - Can copy and design changes alone significantly lift the performance of free trial offer pages?

Merchandising Calendar for the Fall & Holiday Season 2006 - Which gives the best return on your investment - Pay Per Click or building strong affiliate partnerships?

The ROI on PPC vs. Affiliate Marketing - Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?

Testing the Power of Urgency on Offer Pages - In the world of offline direct mail it has long been understood that creating urgency increases conversion rates. Typically a special offer of some kind will expire on a particular date.

How to create a simple metrics dashboard to track what really matters.