MarketingExperiments.com Web Clinic Podcasts
Summary: MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.
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Podcasts:
On this homepage-specific Web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared a few key optimization steps to help you build an effective, ROI-based homepage. Plus, the MarketingExperiments team conducted live optimization of audience-submitted homepages.
On our August 11 web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared the MarketingExperiments foundational theory of value communication and introduced a teaching aid The Value Exchange Fulcrum to help our audience implement this theory.
In our July 21 Web clinic, Flint McGlaughlin and the MarketingExperiments team shared three basic principles that you can use to improve your landing page conversion right now and conducted 40 minutes of live optimization of audience submissions to help drive those lessons home.
In our June 30 web clinic, Flint McGlaughlin and the MarketingExperiments team shared three key considerations for developing a holistic testing strategy and a series of experiments that produced an optimized path with a 272% increase in overall impression-to-lead conversion.
In our June 9 web clinic, the MarketingExperiments team shared four levels of one-to-one marketing application based on a marketing department's specific resources and capabilities.
Senior Manager of Research Partnerships Andy Mott, Director of Sciences Bob Kemper, and Research Analysts Corey Trent and Jon Powell walked our audience through three recent experiments featuring both B2B and B2C real-world scenarios, the three most common blind spots of testing tools, four problematic default technology settings that can invalidate your online tests, what it means to actually run a valid test, a five-point checklist to help you get the most from your technology, and key strategic considerations for running multivariate tests.
Are you using online and offline marketing in a cohesive way to drive the greatest ROI? On the April 28 web clinic, the MarketingExperiments team discussed how best to combine online and offline tactics and revealed how one media company drove 124% growth in subscribers through intelligent integration.
Trying to gain the budgetary and executive support to create a culture of testing in your organization? On our April 7 web clinic, Andy Mott and Adam Lapp provided our audience with a behind-the-scenes look at the story of how one marketer was able to champion online testing within her organization and what you can learn from the significant success that resulted.
Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research Director of MarketingSherpa, to our most recent web clinic to share his findings and help you better understand the social media landscape. Then our own Boris Grinkot, Senior Manager of Research and Strategy, shared ideas based on our optimization principles to help you apply Sergio’s findings.
Learn key principles to improve your email response rate. In our February 24 web clinic, the MarketingExperiments team optimized audience submissions to give you ideas for key changes you can make to your current campaigns to drive big conversion gains.
Learn how to optimize the basic structure of your email and what each piece should convey to make it effective. In our February 3 web clinic, Dr. Flint McGlaughlin walked our audience through key principles that will help you craft effective email marketing campaigns.
At MarketingSherpa’s Email Summit ’10 in Miami, Dr. Flint McGlaughlin delivered an opening session about the best ways to optimize email response. Here is the audio recording of that live event, complete with live optimization of audience submissions.
Learn to boost ROI from your creative executions by casting aside your hunches and delving into data-driven methods. In our January 13 live web clinic, Andy Mott and ExactTarget's Joel Book explored discoveries gained from an email competition in which three agencies redesigned email messages for three clients.
While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users' experience.
Your peers’ biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the impact of the recession by keeping what they have. In our December 2 clinic, the MarketingExperiments team shared research which illustrated how to increase email ROI from your current subscribers in a time of decreasing demand. President Greg Burningham and researchers Boris Grinkot, Heather Andruk, and Corey Trent discussed the three steps to a successful email campaign.