Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

Summary: One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint McGlaughlin answered the essential question every marketer asks at some point in their career: How can I get the greatest amount of return on the least amount of optimization investment? In our research, we’ve come across a few ways to help you answer this question. In this Web clinic replay, you’ll learn: _The two most impactful elements to test on your page _5 common headline errors to avoid _5 common call-to-action errors to avoid