The In Search SEO Podcast

Mark Bealin joins the podcast to discuss how to set your local SEO apart by thinking strategically. · The upside of strategic local SEO over tactical local SEO · How to develop a strategic approach to local SEO · Where links and reviews fit into the strategic outlook Plus, we look at how the COVID-19 SERP has normalized! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir review the latest on COVID-related queries appearing on the Google SERP. It seems the volatility on the SERP has finally calmed down. What SERP change/adjustment did Google make to finally decide to calm the SERP? Mordy believes it’s related to Google boosting the rankings of government sites back in June. Google’s mostly happy with direct queries like ‘COVID cure’ as big sites like WebMD, the CDC, and the like are up there. But for queries like ‘getting a mortgage during COVID,’ Google was only satisfied with the results when government sites started to appear in the top results. In the interview segment, Mordy interviewed Mark Bealin, head of Search Lab, to discuss local SEO. They discuss how Mark’s previous coaching experience helped with his SEO strategy. Next, Mark goes over some client case studies that cover how to motivate your client to help with link building, as well as some good link building ideas like hosting events, getting in touch with the city’s Chamber of Commerce, and finding ways to get involved with your community. Resources: Google Algorithm Updates https://www.rankranger.com/google-algorithm-updates Suds and Search https://searchlabdigital.com/suds-and-search/ Timestamps: Why the COIVD-19 SERP Has Calmed [04:18 - 14:53] Thinking About Local SEO Strategically [15:36 - 49:47] SEO News [51:03 - 55:53] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Mark Bealin https://twitter.com/mbealin https://www.linkedin.com/in/markbealin/ https://searchlabdigital.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google’s core updates: · Is Google rewarding the wrong sites with its core updates? · What is the relationship between the core updates & E-A-T? · What’s the best approach to the core updates? Plus, we talk about the mindset needed to create truly authoritative content! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir share some practical content marketing advice on how to create authoritative content. In short, write for the user! Throw all those SEO metrics out the window! Write because you want to help problem-solve a question. It seems simple, but having that mindset and really meaning it takes a lot of work. But we believe you can do it! In the interview segment, Mordy interviewed Lily Ray, of Path Interactive, to discuss Google's core updates. They discuss the recent Google May 2020 Core Update and how effective or ineffective it was. Afterwards, they discuss in a broad sense, what to look for when researching core updates. This is the first episode where we specifically focus on Google's core updates in our interview segment! Can you believe it? Resources: The Wrath of the May 2020 Core Update and the Lessons Learned https://www.rankranger.com/blog/may-2020-core-update Google May 2020 Core Update Officially Over https://www.searchenginejournal.com/google-may-2020-update-over/368962/ 550 Winners and Losers of Google’s May 2020 Core Algorithm Update https://www.pathinteractive.com/blog/seo/550-winners-and-losers-of-googles-may-2020-core-algorithm-update/ What Webmasters Should Know About Google’s Core Updates https://webmasters.googleblog.com/2019/08/core-updates.html Timestamps: How to Write Authoritative Content for SEO [04:37 - 21:06] Is Something Amiss with Google's Core Algorithm Updates?[21:06 - 53:01] SEO News [53:58 - 56:40] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Lily Ray https://twitter.com/lilyraynyc https://www.linkedin.com/in/lily-ray-44755615/ https://www.pathinteractive.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

The great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features: · Why chasing the Google algorithm is harder than many think · The upside to keeping tabs on Google’s SERP feature trends · How to understand Google Plus, we take a hard look at why Google’s Search as a Journey is failing to meet expectations! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir pick up from last week and discuss Google’s conflicting messaging. This week they focus on Google pushing for deeper content yet not offering access points to that content. Meaning, while Google is incentivizing deeper content, there’s very little access via the SERP to this content. It seems Google could do a much better job at sharing targeted content that would extend the user’s journey. It would appear that Search as Journey has a lot of room to grow. In the interview segment, Mordy interviewed Dr. Pete Meyers, a marketing scientist at Moz, to discuss tracking Google updates. They explore the thrill of chasing the algorithm, what tools they use, Google algorithm winners and losers lists, finding the common thread of an update, and more! Resources: In Search SEO [Episode 78] https://www.rankranger.com/blog/seo-metrics-that-matter What’s Google’s Goal? Why Google is All About Authority https://www.rankranger.com/blog/google-authority-focus Is top of the funnel content under attack? How the SERP is set to change https://searchengineland.com/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change-336400 Google’s May 2020 Update: Winners, Winners, Winlosers, and Why It’s All Probably Crap https://moz.com/blog/googles-may-2020-core-update-winners How-to Handle Zero-Searches https://www.rankranger.com/blog/how-to-handle-zero-click-searches Timestamps: Is Search as Journey Effective? [00:03:53 - 00:19:54] Chasing and Tracking Google Updates and SERP Features: A Conversation with Dr. Pete Meyers [00:19:54 - 00:54:47] SEO News [00:55:22 - 00:59:21] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Dr. Pete Meyers https://moz.com/ https://twitter.com/dr_pete https://www.linkedin.com/in/drpete/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well): · The SEO metrics sites should be paying attention to (and a few they should not be) · How to handle a client who has been jaded by vanity metrics · Getting content right for extremely niche local businesses Plus, why free product listings are pushing Google into a corner! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy explains how this plan puts Google between a rock and a hard place. On the one hand, users expecting a more informational SERP are seeing instead a more commerce-centric SERP. On the other hand, if Google doesn’t add free listings to the main SERP, product owners will be less inclined to add product listings which detract from Google’s chances of competing with Amazon. Mordy ends with his solution so make sure to listen to the end! In the interview segment, Mordy interviewed Steven Long, President of Precision Legal Marketing to discuss the intricacies of doing SEO for law firms and other SMBs. They get into top metrics for SMBs (and beyond), how to study conversions, how to build trust with your client, the differences between local and national law firms, a look into deeper nuances between the law industry and other industries, and more! Resources: Google Brings Free Product Listings to Its Main Google Search Results https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/ SERP News: May 2020 Edition https://www.rankranger.com/blog/serp-news-may2020 Timestamps: Why Google Is at an Even Greater Risk of Going Too Far with Products on the SERP [00:05:53 - 00:21:31] Keeping Your Clients by Sharing SEO Data That Means Something [00:21:31 - 00:58:23] SEO News [00:59:04 - 01:03:57] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Steven Long of Precision Legal Marketing https://precisionlegalmarketing.com/ twitter.com/legalmarketings https://www.linkedin.com/in/steven-long-2860628/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

SEO mad hatter Ashely Segura dives deep into using FAQs for your SEO: · Why the FAQ is a powerful SEO ally (when done right) · A modern look at how to craft your FAQs so they don’t come off as being stale · How to track the effectiveness of your FAQs Plus, we look at the difference in CTR when ranking above the fold vs. ranking below the fold ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Mordy’s latest Google SERP study on the difference between the CTR of URLs above the fold (ATF) and below the fold (BTF). In short, the URLs appearing in positions 3-5 ATF had a 30% higher CTR in aggregate than when they appeared BTF. More than that, there’s a big drop in CTR between positions 3-4 both ATF and BTF while the drop isn’t as dramatic between positions 4-5. Meaning, users love the top 3 positions and find any positions below that far less relevant. In the interview segment, Mordy interviewed content expert Ashley Segura to discuss FAQ pages and their relationship to SEO! They discuss how to write FAQs that are not boring, how to focus your FAQ to the user’s intent, why you should add images or videos to your FAQ, how to brainstorm what questions to add, and much more! Resources: The Difference Between Ranking Above & Below the Fold www.rankranger.com/blog/above-the-fold-ctr Nati Elimelech twitter.com/Netanel In Search SEO Podcast [Episode 45] www.rankranger.com/blog/in-search-seo-podcast-episode45 Rank Risk Index: www.rankranger.com/rank-risk-index Timestamps: The Impact of Ranking Above the Fold on CTR [06:37 - 18:57] A Modern Take on FAQs for SEO: A Conversation with Ashley Segura [18:57 - 45:50] SEO News [46:48 - 54:00] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Ashley Segura https://tophatrank.com/ https://tophatsocial.com/ https://tophatcontent.com/ twitter.com/ashleymadhatter www.linkedin.com/in/ashleyward90/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

SEO legend Bill Slawski joins the podcast as we explore his approach to using Google patents to better understand the world of SEO: • Why analyzing Google’s patents are such a vital part of doing SEO • How to approach Google’s patents for SEO insights • What trends and patterns have Google’s patents revealed? Plus, we take a look at a new feature that is putting top of the funnel content on the SERP into a corner! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s topic filter SERP feature and its impact on online businesses. In short, while websites would prefer to initially grab a large audience on their landing pages and then have the user browse for specifics, Google wants to skip that step and have the users filter their decision before they click on any site! In other words, Google is leaning websites to create more targeted content as opposed to casting a larger net. In the interview segment, Mordy interviewed Google patent maven Bill Slawski. After starting off with why Bill’s websites have a fish and sea theme, the two dive into how to research Google patents. As the conversation evolves, Bill and Mordy go into specific patents from the past as well some interesting patent facts... like how not all patents are implemented as Google patents are often redundant approaches to a particular problem. Timestamps: How Google is Making It Tougher Than Ever to Reach Broad Audiences [00:05:30 - 00:17:53] How to Analyze Google Patents to Unlock SEO Gems [00:17:53 - 00:49:41] SEO News [00:51:12 - 00:56:58] Resources: Spam, Damn Spam, and Statistics www.microsoft.com/en-us/research/publication/spam-damn-spam-and-statistics-using-statistical-analysis-to-locate-spam-web-pages/ In Search SEO Podcast [Episode 55] www.rankranger.com/blog/bert-seo When Google’s Intent Targeting Goes Too Far www.rankranger.com/blog/google-intent-targeting Dan Russel’s Site sites.google.com/site/dmrussell/ Google is Suggesting Searches Based on Users’ Recent Activity searchengineland.com/google-is-suggesting-searches-based-on-users-recent-activity-334309 Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Bill Slawski https://gofishdigital.com/ www.seobythesea.com/ twitter.com/bill_slawski www.linkedin.com/in/slawski/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Content marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages: • How to create content that both drives traffic from the SERP and pops off the page • What sort of content structure lends itself to user engagement? • How to give your content that balance we all look for Plus, why it might be time to abandon some of the old institutions of content marketing and SEO! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss how content consumption is changing, specifically regarding technical content. Users prefer simple content in video format if possible. What’s most important is to research the SERP and see what types of content comes up that Google prefers. In the interview segment, Mordy interviewed Yosef Silver of Fusion Inbound to discuss some content marketing ideas. They go over creating content plans, knowing your audience, email marketing, and a few content creation ideas to try for your next marketing campaign! Timestamps: Content Expectations are Changing, Are You? [00:06:28 - 00:24:45] Building Balanced Content [00:24:49 - 00:50:01] SEO News [00:50:36 - 00:54:05] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Yosef Silver fusioninbound.com/ twitter.com/ysilver www.linkedin.com/in/ysilver/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

The Motley Fool’s own Alli Berry joins the podcast to talk about the issues facing SEOs who work with content syndication: · When to and not to syndicate content from an SEO perspective · How to handle syndicates who outrank the original content source · Google’s syndication shortcomings & how to handle them Plus, what scroll-to-text Featured Snippets really mean for sites! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s latest update to Featured Snippets on desktop. Now when you click on the snippet's URL, you’re taken to the exact spot on the page where the content came from, plus it’s highlighted in yellow. Our hosts go over whether this functionality is helpful to the average user, how SEOs should approach building their on-site brand, and the morality of Google changing how users view your page. In the interview segment, Mordy interviewed Allie Berry of the Motley Fool. Alii shares her thoughts on content syndication. Alli and Mordy discuss how content syndication works, what to expect when in a partnership, the cost analysis of syndication, and the controversy of paywalled content on the SERP, etc. Resources: Google to Pay For News Content in Europe searchengineland.com/french-antitrust-decision-sets-the-stage-for-google-to-pay-for-news-content-in-europe-332744 Nino Knetemann Tweet twitter.com/KnetemannNino/status/1268431800566722560 Rich Tatum Tweet twitter.com/RichTatum/status/1268421112163184648 Timestamps: What Scroll-to-Text Featured Snippets Mean for SEO [00:06:47 - 00:19:43] Solving the Biggest Problems with SEO for Content Syndication [00:19:43 - 00:55:36] SEO News [00:56:31 - 00:59:18] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Alli Berry www.fool.com/ twitter.com/AlliBerry3 linkedin.com/in/berryalli/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom: · What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?! Plus, why ranking signals are not what you think they are (these days)! <<<< EPISODE SUMMARY>>>> In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent. In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true. Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39] Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Deepak Shukla of Pearl Lemon joins the podcast to share his experience on finding and acquiring new SEO clients: • How to find top-quality SEO leads • How to gauge the SEO market so you can sell your services with optimal effect • How to sell yourself & your SEO services aggressively but without being a spammer! Plus, when taking Google Trends data at face value goes wrong! (Tips on how to view trends data) <<<< EPISODE SUMMARY>>>> In the first segment, Mordy covers a tweet that Kevin Indig shared where the word 'best' was going up in Google Trends at the same time the word ‘cheap’ was going down. Mordy begins his take on this with this misnomer that just because you see a correlation, it doesn’t mean they are related. In this case, the term ‘best’ can mean different things for different people. For some, ‘best’ includes cheap and affordable. It is possible that ‘cheap’ is trending down because consumers want more information with their commerce content and aren’t searching anymore for thin content sites that sell ‘cheap’ items the way they used to. In the interview segment, we interviewed Deepak Shukla about how to build up your lead generation for your SEO business. Deepak shared what sites he uses for outreach as well as the best way to market yourself online to get that initial conversation. He then goes on about the importance of having a focus with your SEO business as potential clients will sign on with you because of that focus! Timestamps: Why You Can't Always Trust Trends Data [00:05:21 - 00:24:03] Building Your SEO Client Base with Lead Generation Tips [00:24:03 - 01:04:29] SEO News [01:04:48 - 01:07:20] Resources: Kevin Indig on Google Trends for 'Best" & 'Cheap': twitter.com/Kevin_Indig/status/1256964882957848579 Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Deepak Shukla pearllemon.com/ twitter.com/deepakpshukla1 linkedin.com/in/deepakseoexpert/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

SEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility: • How to establish yourself within the SEO community • Using strong credibility to propel your career in SEO • The pros and cons of being a specialist vs. a generalist in terms of a career in SEO Plus, we pick apart some site-level patterns as seen in the May 2020 Core Update <<<< EPISODE SUMMARY>>>> In the first segment, Mordy tackles the Google May 2020 Core Update and shares the site-level patterns he discovered while reviewing it. In short, Mordy found sites that pushed their main informational content down the page while their affiliate links remained above the fold were losing rankings. Mordy brings a few examples to explain his point and ends on the importance of COVID-19 messaging to your rankings. In the interview segment, we interviewed Rich Tatum about how to build credibility in the SEO sphere. Rich shared his background, first on how he got into photography in his senior year in high school, and then how he got into working in the SEO world. In short, in order to keep his job he leveraged himself as someone with good connections to the big names in the SEO industry by interacting with them on Twitter. At the same time, he carefully curated what he said about SEO in the public realm to ensure it was of incredible substance. How and what he did is a great lesson for anyone looking to build credibility whether in SEO or in any field. Timestamps: Site Level Patterns from the May 2020 Core Update [00:10:03 - 00:24:10] How to Build Your SEO Credibility: A Conversation with Rich Tatum [00:24:10 - 01:08:35] SEO News [01:09:47 - 01:13:37] Resources: Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one) sparktoro.com/blog/want-your-content-to-succeed-make-it-resonate-with-the-right-audience-no-not-that-one/ The Wrath of the May 2020 Core Update and the Lessons Learned rankranger.com/blog/may-2020-core-update Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Rich Tatum twitter.com/RichTatum linkedin.com/in/richtatum/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

SEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits: · How to know when you need to run an SEO audit · Leveraging an SEO audit so that you get the most out of it · Tips on taking action after running an SEO audit Plus, we dive into the rank volatility trends of the May 2020 Core Update <<<< EPISODE SUMMARY>>>> In our first segment, Mordy shares his initial data findings on the recent Google May 2020 Core Update. While the update started slowly at first, on its second day rank fluctuations went up tremendously. What's interesting is that there was a relatively uniform volatility increase across the niches including YMYL. In the interview segment, we interviewed Matthew Tenney to discuss everything site audits. Matthew shares when you should do site audits, why you should do full site audits, and when you should do batches instead. We also get into how to focus on the main problems of an audit first by creating benchmarks, the importance of internal links, and so much more. Matthew covers a lot on site audits and we can't summarize it all here, you just have to listen. :) Timestamps: What Made the May 2020 Core Update Unique? [00:04:36 - 00:20:18] How to Properly Run SEO Audits [00:20:18 - 00:52:54] SEO News [00:53:49 - 00:57:08] Resources: Rank Risk Index: rankranger.com/rank-risk-index The January 2020 Core Update Data Results: rankranger.com/blog/google-january-2020-core-update Why Ranking Above The Fold Matters More Than Ever: rankranger.com/blog/above-the-fold-ranking Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Matthew Tenney of GlassesUSA.com twitter.com/Mr10ee linkedin.com/in/mr10ee/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Technical SEO expert Simon Cox joins the show to discuss how he’s handled SEO for sites during COVID-19: • SEO considerations for both local and non-local sites during COVID-19 • Addressing content needs during COVID-19 & finding new opportunities • What’s the game plan for SEO once COVID-19 is over? How sites may need to adjust to a new reality Plus, we offer tips on how to stay current on Google’s strategy and trajectory! <<<< EPISODE SUMMARY>>>> In our first segment, Mordy shares his idea of the most powerful way to analyze the Google SERP which is to simply play around on the SERP. To explain what he means, Mordy shares some examples. The first being how he noticed the SERP being more visual especially on mobile and that you can see on the SERP that Google is using images to help guide users to make choices. His next example is how Google was showing a sports player position carousel for many football teams, but now it’s limited to only a few teams. Mordy suggests that Google released a feature for testing but is now limiting it and releasing it in a more strategic approach. In our next segment, we have special guest, Simon Cox, who shares a couple of interesting SEO cases he’s currently handling amid the COVID-19 pandemic. His first case is a florist who with the help of a simple e-commerce page that Simon helped create, was able to continue to thrive when most shops were closed. In another case that Simon worked on, a wildlife charity added a ‘things to do in lockdown’ page with fun drawings, puzzles, and quizzes which garnered a lot of traffic for the site. Simon shares where he thinks there is opportunity during COVID-19 and how things may change in SEO when the crisis has abated. Timestamps: How to Know Where Google Is at & Where It’s Going [00:07:39 - 00:22:44] How to Handle SEO and Websites in the Wake of COVID-19 [00:22:49 - 01:07:43] SEO News [01:08:14 - 01:11:23] Resources: Simon Cox: http://simoncox.com The Corona Pub: http://thecoronapub.com How Google’s Entity Understanding Has Advanced: https://www.rankranger.com/blog/entity-understanding-advances Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Simon Cox twitter.com/simoncox linkedin.com/in/simonmcox/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

CRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:     · Speaking to user psychology to boost conversions · How to drill deep into user mindset · How to find and send the right messages with your UX Plus, how to qualify your Featured Snippet wins! <<<< EPISODE SUMMARY>>>> We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile’s message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect and the importance of focusing on each. He goes on about the psychology of human emotions and how to get into the mind of a user. Khalid then shares a few CRO stories each with different lessons on learning the user’s behavior. Khalid ends with comparing CRO and SEO and that at the end of the day the goal is to increase sales and how understanding who your competition is important in increasing your conversion rate. In the next segment, Mordy shares an article that showed the % of time certain SERP features appeared alongside Featured Snippets on the same results page. Mordy clarified that the article was not meant to say that if a certain feature was appearing with your Featured Snippet that you will automatically lose traffic, but rather that you should investigate further to see if the other feature is really competing with the user’s attention. Each case is different as some features will share the same intent while others will not. Timestamps: Using Psychology to Build a UX That Drives Sales [00:08:53 - 00:38:14] How to Understand How Powerful Your Featured Snippets Really Are [00:39:00 - 00:57:08] SEO News [00:57:27 - 01:03:54] Resources: In Search SEO Podcast Episode 38: rankranger.com/blog/in-search-seo-podcast-episode38 What SERP Features Do Featured Snippets Compete With?: rankranger.com/blog/featured-snippet-feature-competition How To Qualify Google Rankings: Advanced Ranking Tips: rankranger.com/blog/understanding-google-rankings Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Khalid Saleh twitter.com/khalidh linkedin.com/in/khalidh/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

SEO Jedi Colleen Harris of Sincro gets into the finer points of creating a highly-effective Google My Business listing: · How to get department listings right and why you really have to! · How to expedite the GMB verification process! · How to prove the value of local SEO! Plus, we dive deep into how Google can use the functionality on the COVID-19 SERP to push personalization to all-new levels! EPISODE SUMMARY: We start with our guest speaker Colleen Harris on how watching soap operas started Colleen's career in marketing. Then we moved on to our main topic... Google My Business. Specifically, department listings! We dived into what they are, when you need them, and how to insert them effectively. Colleen breaks it down step-by-step ending off with Google's reply back to her that they wished everyone did it this way! Lastly, we discuss the importance of adding UTM code to your Google My Business listing and the importance of showing your value to your clients. In the next segment, Mordy shares his theory on how the COVID-19 SERP is a glimpse of what might be coming to the results page in the future! In short, the left side menu functionality currently being used for COVID-19 queries can be Google’s solution to answering multiple intents on the SERP. Google could offer an initial, more personalized SERP and then the tabs will show other categories for result diversity. Mordy and Sapir highlight all of the ways the functionality can help Google solve some of the problems related to personalization on the SERP... including the filter bubble! Timestamps: Getting the Finer Points of Your Google My Business Listing Right: A Conversation with Colleen Harris [00:08:20 - 00:24:26] How the COVID-19 SERP Hints at Google’s Future [00:25:42 - 00:40:49] SEO News [00:40:49 - 00:45:39] Resources: In Search SEO Podcast Episode 19: rankranger.com/blog/in-search-seo-podcast-episode19 In Search SEO Podcast Episode 57: rankranger.com/blog/how-accurate-is-google Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Colleen Harris twitter.com/cdawg2610 linkedin.com/in/colleenaharris/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/