The In Search SEO Podcast

The world-renowned Lukasz Zelezny joins the show to discuss: • Why, despite the influx of Google’s SERP features, organic search is stronger than ever • The continuing possibility of building your brand organically • Is there something that still works on social media without paying for it?

Content marketing expert Liraz Postan joins the show to discuss: • What’s important in content marketing today • Which content marketing KPIs are actually worth your while • Thinking about users beyond the click Plus, we talk data on the latest Google algorithm update.

SurveyMonkey’s Director of Growth and SEO, Eli Schwartz comes on the show to put some teeth on the generic advice enterprise SEOs tend to hear: · Beyond just creating more content, how enterprise sites should think about the content process · Bringing true efficiency to your SEO team · How to get your SEO efforts noticed Plus, we discuss a major change to Image Thumbnails on the SERP!

Content marketing & SEO maven Carolyn Lyden joins the podcast to discuss content pillars & how to be a well-oiled content producing machine: • Creating content pillars that effectively targets users • How to plan out your content while keeping creativity alive • Strategies to bridge the gap between your content & SEO teams

SEO expert & influencer marketing ace Shane Barker joins the podcast to discuss how to go about influencer marketing with a focus on SEO: · How influencer marketing ties into your SEO strategy · Keeping your influencer marketing ‘white hat’ · Maintaining a focused influencer marketing strategy for strong SEO

Mobile experts Russell Jeffery & Stephen Alemar of Duda join the show to discuss why mobile page speed is more important than it ever has been. · Why both page speed & mobile UX are even more important than you think · Where mobile page speed sits on the SEO totem pole compared to other signals · Where do we stand with the AMP Project? Is it still relevant?

The king of local SERP features, Sergey Alakov, comes on to discuss local intent & the future of voice search monetization: · Thinking beyond proximity – why local intent optimization is nearly universal · Why businesses will feel the pressure to join the Reserve with Google program · How local is shaping up to be the natural way for Google to monetize voice search!

SEO guru Cindy Krum joins the show to discuss how entities are becoming the future of search! · Was mobile-indexation really about entity indexation? · How is Google creating a more universal understanding of entities? · What does a focus on entities mean for ranking on the SERP? · Why content fragments are going to be extremely important going forward!

Click Giant CEO, Jerry Cahalan, joins the show to talk how small brands can win the keyword war! · How can small brands leverage keyword research for SERP wins? · What should small brands do to ensure they create relevant content? · How can you measure your progress? Also, we dive into our recent study that analyzes how many URLs Google uses within a Featured Snippet along with how many URLS swaps Google makes!

We talk to SEO expert Brodie Clark about how businesses can best take advantage of Google’s local SERP Features: · How to go about linking to products/services in the Local Panel · Tips for capitalizing on Google Posts · How to take advantage of website mentions in the Local Pack · Get exclusive new data on Hotel Local Packs on the SERP!

In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP: • What role does a unique selling proposition/point play when competing with a multinational brand? • How can you keep up with the link building of big brands? • Where does technical SEO fit into brand competition on the SERP?

In this episode we get into a sweeping look at how to you can determine the way Google sees intent for your keywords. Also, confirmation bias – Are users responsible to recognize it or is Google obligated to prevent it?

In this episode we reflect back on 2018 and look ahead to what’s to come in SEO in 2019! · What were the biggest developments in SEO during 2018? · How will SEO in 2018 impact search in 2019? · How did voice search stack up during 2018?

In this episode, we go deep into: • Another major change to Ads and PLAs on the SERP! • What should have happened in Washington at Google’s congressional hearing? • What value can your blog bring beyond just clicks/traffic?

In this episode, we go full throttle into the controversy over Google’s possible filter bubbles by asking if the search engine’s very approach to search lends itself to them. Plus: • Exclusive data on a large Google Ads and PLA loss right in the middle of the biggest shopping season of the year! • What happens when Google tries to cater to too many intents on the same SERP? • Will Google be monetizing the Reserve with Google program?