The In Search SEO Podcast

In this week's episode, Olga Zarr reveals 5 Tips on Conducting Technical SEO Audits. The tips are: 1) Don’t rely on just one tool 2) Start with data from Google Search Console 3) Look for high-impact, low effort quick wins 4) Have your own SEO checklist 5) Look at your site through the eyes of Google For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In episode #98 of the In Search SEO Podcast, Lazarina Stoy teaches us 6 steps to getting started with machine learning for SEO. The steps are: 1. Understand Your Limiting Beliefs and Overcome Them 2. Understand Common Task Specifications, Solution Specifications and Data Specifications in Machine Learning 3. Practice Daily and Start Going Through the Motions 4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed 5. Understand the Limitations and Scrutinize the Output of Machine Learning 6. Work Collaboratively and Set Reasonable Expectations For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. When should you try this approach? In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Customer data is one of your most valuable metrics. Because... The goal of SEO is to generate sales. And... Speaking to actual customers is the best way to work out how to get more sales. What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption. The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

As an SEO, how do you pick the right KPI? With so many tools and so many metrics, what should you be tracking? How do you decide which metrics actually make a difference to your clients? 1) Conversions and your benchmark 2) Revenue and transactions 3) Target keywords and what you are actually ranking for 4) Ranking position changes 5) Traffic that brings conversions For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Laura Hogan shares three channels that you can leverage to improve your SEO strategy. Discover: * How to find targeted queries your audience is searching for using Google Ads * How you can set up enhanced free listings in Merchant Center to drive traffic to your products * How to find blog content that your customers are desperately searching for by talking to your customer service team For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How do you pick the right keywords that are easy to rank for in Google? It really pays to be strategic when picking keywords. Although one of the tried and tested ways to find keyword opportunities is to focus on keywords that your content is ranking for on page two, in this episode, Lukasz Zelezny has a counterintuitive keyword strategy. Look for keywords that your content is ranking for on position 50 or more. In episode #90, discover why it works and how to implement it. Check out the episode. For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts Start a free Rank Ranger trial: rankranger.com/free-trial

In episode 89 of the In Search SEO podcast, David Bain talks to Alina Ghost about optimizing your crawl budget. Alina shares 5 key steps to crawl budget optimization: 1) Robots.txt 2) Internal linking via the navigation 3) Breadcrumbs/internal linking 4) Check for errors and redirects 5) Log file data For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts Start a free Rank Ranger trial: rankranger.com/free-trial

The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level: * How a growth mindset relates to SEO and how it opens new opportunity * What does a growth mindset in the context of SEO actually look like? * Why SEOs have not yet adopted the growth mindset Resources: Big SEO Reddit https://www.reddit.com/r/bigseo/ Medic Update https://www.rankranger.com/blog/august-google-core-update Reforge https://www.reforge.com/ Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Yuriy Yarovoy of Warrior Made https://twitter.com/YuriyYarovoy https://www.linkedin.com/in/yuriyyarovoy/ https://www.warriormade.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs: * How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways * What Amazon's paid search strategy implies about the overall direction of the platform * How Amazon's use of search ads might impact competitor's ad budgets negatively Resources: Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/ Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jason Dodge, Founder of Black Truck Media https://twitter.com/dodgejd https://www.linkedin.com/in/dodgejd/ https://blacktruckmedia.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time! * Creative ways to build links and offer added value * How to think outside the box when it comes to link building * How to use niche level strategies to legitimately gain links Resources: Link Building Debunked https://www.amazon.com/Link-Building-Debunked-Discover-Backlinks-ebook/dp/B06XYTHFR4/ref=sr_1_1?dchild=1&keywords=link+building+debunked&qid=1599480818&sr=8-1 Julian Goldie YouTube Channel https://www.youtube.com/user/jules1080 Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Hayk Saakian, CTO of Healthdare Marketing at Logic Inbound https://twitter.com/hayksaakian https://www.linkedin.com/in/hayksaakian/ https://www.logicinbound.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews! * How to repurpose your reviews in ways you never thought of * How to get smart with repurposing the right reviews at the right time * Where you should be showcasing your Google reviews and how to do it Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea. ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy goes all-in on Featured Snippets and shares his hot take on how writing content to grab Featured Snippets might be killing your content. How? Well, it ties into how Google’s machine learning language algorithm BERT helps pull in content. Google using things like BERT shows that sometimes answers need to come from long-form content that doesn't fit nicely under an H3 or in a bulleted list. The point being, the typical advice around writing for Featured Snippets does not work for all content variations. In the interview segment, Mordy interviewed Aaron Weiche, CEO of GatherUp to talk about repurposing reviews. Aaron’s main pitch is that your reviews shouldn’t be left on the shelf to gather dust, rather you can increase their value by reusing them in multiple fashions. For example, you can reuse them on social media or have them appear on multiple areas of your site, each segment of reviews focusing on a different service/product. Hear the full interview for more tips! Resources: GatherUp Social Sharing Tool https://gatherup.com/blog/social-sharing-images-benefit-more-than-social-media/ Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses The Hands-On Guide to Winning Featured Snippets (Part 1) https://www.rankranger.com/blog/featured-snippet-guide-1 The Hands-On Guide to Winning Featured Snippets (Part 2) https://www.rankranger.com/blog/featured-snippet-guide-2 Timestamps: When Writing for Featured Snippets Makes No Sense [03:48 - 19:33] How to Repurpose Online Reviews: A Conversation with Aaron Weiche [19:33 - 46:39] SEO News [47:06 - 50:52] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Aaron Weiche, CEO of GatherUp https://twitter.com/AaronWeiche https://www.linkedin.com/in/aaronweiche/ http://gatherup.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites: · From technical elements to content – what should eCommerce SEO focus on? · How changes in online shopping impact SEO for eCommerce · A look at structured data and Featured Snippets for eCommerce Plus, we dive into the entity sites Google shows inside the Knowledge Panel! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy again returns to his favorite topics: baseball and SERP features. In this case, he’s looking at baseball players’ Knowledge Panels and what site does Google feature in the panel. Mordy noticed that Google prefers to show a player’s Twitter page or their website, i.e., something they own, as opposed to a league bio page which the player (or “entity”) does not own. But if the player doesn’t have a website and isn’t very active on Twitter, only then will Google link to their MLB bio page. This research extends into football players but you’ll have to listen to the podcast for that! In the interview segment, Mordy interviewed Nik Ranger to discuss doing SEO for eCommerce sites. They start off with Nik’s experience playing the violin and how that led her to teach music in Cambodia. Then they got right into it with questions on the sudden boom of e-commerce, using Featured Snippets in e-commerce, the pros and cons of using Shopify, how to improve your e-commerce blog, and more! Resources: Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses Mordy’s Aaron Judge Tweet https://twitter.com/MordyOberstein/status/1293893248549818369 Mordy’s Single Twitter Card Tweet https://twitter.com/MordyOberstein/status/1294273270070546432 The Periodic Table of Digital Commerce Marketing https://marketingland.com/periodic-table-digital-commerce-marketing Timestamps: What Goes Into a Good SEO Study? [00:04:18 - 00:21:42] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [00:21:42 - 00:57:30] SEO News [00:57:56 - 01:01:40] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Nik Ranger, head of SEO at StudioHawk https://www.linkedin.com/in/nik-ranger-06086a27/ https://studiohawk.com.au/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Orit Mutznik joins the podcast to talk about getting content for a commerce blog right! · Aim to sell or aim to inform, what are you really trying to do with a commerce blog? · How hard do you push your product on your commerce blog? · What works, what doesn’t, and why so many commerce blogs fall short! Plus, we look at what makes for a good SEO study! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the study that aren’t on par with other studies he’s seen. Then Mordy shares his thoughts on what makes a good SEO study. In the interview segment, Mordy interviewed Orit Mutznik, head SEO at SilkFred to talk about commerce blog content. Orit shares her years of expertise for writing content for e-commerce sites like how not all verticals are the same, how to adapt your blog to your target audience and to forget focusing on the algorithm, what keywords to focus on for the blog and for the product pages, and how to use trends for keyword research. Resources: Mastering In-house SEO Book https://www.masteringinhouseseo.com/ Google’s Top Search Result? Surprise! It’s Google https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors SERP Feature Tracking Tool https://www.rankranger.com/google-serp-features Timestamps: What Goes Into a Good SEO Study? [04:31 - 19:02] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [19:02 - 48:12] SEO News [48:42 - 51:45] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Orit Mutznik, head of SEO at SilkFred https://twitter.com/OritSiMu https://www.linkedin.com/in/oritsimu/ https://www.silkfred.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry: · How talking to search marketers of all levels impacts the SEO dialogue · Handling the problems of SEOs and the complications that come with it · On dealing with SEO controversy Plus, we take a look at Google’s ability to update entities in a flash! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy tells Sapir about an interesting Google search Mordy did a few weeks ago. Mordy did a Google search on the Toronto Blue Jays just when it was announced that they won't be able to play any games in Toronto and will need to find a new location for the season. As this was unfolding Mordy found a section in the Blue Jay’s Knowledge Panel that was asking users to verify the baseball team’s new location. This was incredible as this was information that only a few hours ago started appearing in the news carousel and it almost immediately impacted the team’s Knowledge Panel! In the interview segment, Mordy interviewed Google’s own John Mueller to talk about John and his work at Google. They start by debunking the myth that John really likes cheese. Then they go into the difficulty of answering specific user questions without giving assumptions that this applies to all situations, the balance of trying to fix an issue using the algorithm and suggesting to the user to fix it themselves, why Google changed how they announce algorithms, and much more! Resources: Mordy’s Blue Jays tweet https://twitter.com/MordyOberstein/status/1286013678714793986 What Content Syndication Means for SEO: In Search SEO Podcast https://www.rankranger.com/blog/seo-for-content-syndication Timestamps: How Quickly Can Google Detect Changes to Entities [03:19 - 13:44] On Advancing the Great SEO Dialogue: A Conversation with John Mueller [13:55 - 48:40] SEO News [49:23 - 55:06] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: John Mueller of Google https://twitter.com/JohnMu Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/