The In Search SEO Podcast

Marketing Now author David Bain joins the show to discuss finding new content opportunities: · What content opportunities are emerging? · How to take advantage of audio and video content · The value of synthesizing offline and online content experiences Plus, we analyze Google’s November 2019 Local Update!

SEO superstar Ross Tavendale joins the show to talk about what mattered most in SEO during 2019: · The importance of links now and going forward · The state of clicks on the SERP · The role of the Quality Rater Guidelines, entity understanding, technical SEO now and in 2020 Plus, reevaluating your site’s UX with a few ideas from Google itself!

The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP. · How to use the SERP to control your brand’s narrative · Using SEO to manifest a positive brand identity · How to handle brand inaccuracies within Google’s properties Plus, when SEO conspiracies go too far – A deep-dive into the Wall Street Journal’s take on Google.

Search marketing legend Michelle Robbins joins the podcast to discuss creating a positive online reputation beyond SEO considerations: · Thinking about brand reputation beyond ‘links’ · How to best handle online reputation attacks · Building positive brand sentiment – moving past the clichés Plus, we go into a new way Google may be pushing its algorithm updates!

Serial entrepreneur Matti Giovanisci joins the podcast to discuss building a new site with SEO in mind: · What optimization tasks should be at the top of your list when building a new site? · How to move your SEO & content strategies from planning to reality · How to start link building for a new site Plus, we take a hard look at Google’s BERT algorithm and break it down into its simplest parts.

SEO expert Jason Barnard joins the podcast to share his insights on structured data & rich results: * What are 'blocks' & why do they matter for rich results? * Structured data in the age of limited clicks and traffic * The evolution of rich snippets Plus, we take a look at what there's to do after being hit by a core update!

SEO automation maven Nati Elimelech joins the podcast to offer his take on automating your website optimization: · Why we often fall short of taking advantage of the full power SEO automation offers · Who should go heavy on SEO automation and when · How to keep your balance when running heavy amounts of SEO automation Plus, we take a hard look at Google’s original reporting news algorithm.

Featured Snippet aficionado Nigel Stevens joins the podcast to discuss the dynamic nature of Featured Snippets: · What’s tipping the Featured Snippet scale these days? · How to extract user intent from Featured Snippets · How to best craft your Featured Snippet & SEO strategy overall Plus, we tackle Google’s new no-follow link attribute announcement!

The legendary Stephan Spencer joins the podcast to enlighten the world about how to cultivate success when doing SEO at scale: · How to build the right SEO team & why it’s the cornerstone of SEO success · Finding your SEO shine: How to cultivate and motivate to propel your SEO strategy · The most important qualities to look for when bringing new SEOs on board Plus, subdomain leasing… really?!

The one & only Aleyda Solis joins the show to share the ins and outs of SEO consultancy: · How to truly understand your clients & build lasting success · How to build healthy relationships with clients · Why specialization is a must Plus, we look at what you should REALLY be doing with zero-click searches!

Matthew Woodward joins the podcast to discuss how to boost your blog's performance: * Fashioning your blog's identity &the journey towards finding your niche! * How to stay in touch in order to pick up the right topics for your blog * Links... on-page optimization... where does SEO fit into the success of your blog? Plus, are Google's core updates a distraction from Gooogle's unconfirmed algorithm updates?

PPC expert and Klientboost founder, Johnathan Dane, joins us to discuss: · How to set up your landing pages for Google Ads success · What Google Ads copy mistakes matter & which don’t · How to design your landing pages for Google Ads conversions! Plus, we dive into how Google knows which content is and is not high quality for a specific vertical!

Anton Shulke joins the podcast as we go behind the scenes of webinar creation: · What makes an SEO webinar engaging? · What goes into creating a webinar? · Which kinds of guests make for the best webinar? Plus, learn how to start building some serious SEO knowledge without spending a ton of time doing it!

The renowned Barry Schwartz joins the show to discuss his thoughts & feelings on: · The state of the SEO industry · The real and imaginary problems facing Google & how it moves forward · Danny Sullivan’s move to Google, how to deal with ‘SEO negativity’, & how the SEO community has changed Plus, why gaming Google only means Google is gaming you!

SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine: · How Google’s move towards becoming a discovery engine impacts content creation! · How to create a content strategy that matches Google’s desire to guide users in all-new ways! · What is a ‘content mindset’ and why having one is a must these days? Plus, we breakdown the insane levels of rank fluctuations that came out of the unconfirmed July 2019 Google update!