The In Search SEO Podcast

What link types are you actively trying to build your website right now? Do you even differentiate between the different types of links that you build? In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building. The backlink types are: 1. Links that bring SEO benefits 2. Links that boost your authority 3. Links that build brand awareness For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done? In this post, Gerald Murphy shares 9 ways the Google SERPs are changing, including: 1. SERP-Less 2. Complex SEO Behaviours 3. SERP Feature Evolution 4. Quality Importance for Ranking 5. Integration of Different Engines on Each Engine 6. Keyword/Query Understanding 7. Devices/Mobile 8. Zero Clicks 9. Personalization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Is it really possible to create all of your content on an automated basis using AI? In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content. The steps are: Research, research research Make an outline Use an AI writer to generate content Make a Standard Operating Procedure (SOP) Optimize AI content with Surfer SEO

Do you ignore zero volume keywords? If so, that could be a big mistake. That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK. In this episode, Mark will be sharing four steps to getting started with zero search volume keywords. The tips are: Forecasting with Zero Volume Keywords Researching Zero Volume Topics Planning Zero Volume Content Discovering New Zero Volume Opportunities For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That's what we're going to be discussing today with the founder of the Atlanta-based digital marketing agency Hum JAM, Joseph Kahn. Joseph shares five steps to creating a harmonic marketing campaign powered by SEO. The steps are: 1. Keyword Intention 2. SEO Content 3. Email Campaigns 4. Social Campaigns 5. CRM

In this episode, Sara Moccand shares 5 site migration mistakes to avoid. The mistakes are: 1. Poor planning 2. Not testing redirects 3. Not auditing the staging 4. Migrating in a period of high demand 5. Having the staging indexed For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How do you go about building and honing topic clusters? And how do you measure their effectiveness? In this episode, Begum Kaya shares six simple steps to creating topic clusters so that you can boost your SEO traffic. The steps are: 1. Understanding topic clusters 2. Understanding the benefits of topic clusters 3. How to strategize your content clusters 4. Mistakes to avoid 5. Promotion and distribution 6. Measure the impact For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent? In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including: 1. Streamline buyer personas 2. Keyword research and clustering 3. Keyword mapping 4. Create your content For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In Episode #107 of the In Search SEO Podcast, Iky Tai gives us 5 essential Shopify SEO tips. The tips are: 1. Collection or category vs product page 2. Product page writing (Don't copy) 3. Keyword cannibalization 4. Wise Internal linking strategy 5. Common Tech SEO issues For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What are the key items that you need to include in your SEO strategy? In episode #106 of the In Search SEO Podcast, Irina Serdyukovskaya explains 10 elements to include to skyrocket your SEO success. The elements are: 1. Website structure 2. Content for Commercial pages 3. Content for a blog or news section 4. Create a sitemap 5. Internal linking 6. External links and brand mentions 7. PageSpeed optimization 8. Solve any security issues 9. Conversion optimization 10. Go beyond the text For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? In this week's episode of the In Search SEO podcast, Marco Bonomo explains four essential considerations for SEO in restricted industries. The considerations are: 1. Images 2. Videos 3. Age-gating 4. Geo-fencing For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In episode #104 of the In Search SEO podcast Mufaddal Sadriwala explains 5 minor tweaks to improve your monthly SEO reports. The steps are: 1) Revenue from organic traffic 2) Reason for the increase or decrease in organic traffic 3) Incorporate pending tasks 4) Add a top-level summary 5) Ranking report summaries split into categories and rankings For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: 1. Building Brand Authority with Contextualization 2. Customize/Personalize Your Pitch with Localization 3. Backup Your Pitch with Trustworthy Data For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: 1. Absorb 2. Plan 3. Execute 4. Reach 5. Analyze and restart For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Is schema an active part of your SEO strategy? Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since. In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now. The steps are: 1. Identify the Schema Opportunity 2. Implementing Schema 3. Verify your Schema implementation 4. Measuring your success Check out the episode here: https://youtu.be/MT2E5-JICao For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial