The In Search SEO Podcast show

The In Search SEO Podcast

Summary: Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.

Join Now to Subscribe to this Podcast

Podcasts:

 4 Ways to be more transparent with your SEO clients - with Taylor Kurtz | File Type: audio/mpeg | Duration: 00:20:52

How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general? In this episode, Taylor shares four ways to be more transparent with your SEO clients, including: 1. Building long-term relationships 2. Educate your clients on the value of your services 3. Improve the reputation of SEOs 4. Raise your own value and give yourself an advantage over your competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 Key Differences Between SEO Agency Work and SEO In-House with Paige Hobart | File Type: audio/mpeg | Duration: 00:19:48

In this episode, Paige covers some key differences between agency SEO vs in-house SEO, including: 1. Work-life balance 2. Being the sole SEO vs internal collaboration 3. Your future career 4. Selecting your ideal role For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 6 Steps to Machine Learning SEO Strategies with Si Shangase | File Type: audio/mpeg | Duration: 00:15:04

How do you incorporate machine learning into your SEO strategy? In this episode, Si shares six machine learning steps to creating successful SEO strategies, including: 1. Signing up for a Google Cloud account 2. Creating a Google Cloud platform using the Search Console API 3. Using BigQuery, create a schema for your data set 4. Get access to Forecast Forge for your business 5. Run your data set at regular day intervals 6. Connect to Bigquery with Looker Data Studio For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEO #MachineLearning #SEOstrategies

 How to Fix 4 Common XML Sitemap Issues with Katherine Nwanorue | File Type: audio/mpeg | Duration: 00:14:51

What are the common issues found in XML sitemaps? What impact do they have and how do you fix them? In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including: 1. Listing ineligible URLs 2. Unsupported HTML format error 3. Not declaring a page and its alternate version correctly 4. Having one larger sitemap for Separate Sections of a Website For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 Steps to Build an SEO Team from Scratch - With Luis Bueno Tabernero | File Type: audio/mpeg | Duration: 00:17:29

Have you ever struggled to bring senior business stakeholders with you on your SEO journey? That’s what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including: 1. Build confidence 2. Manage expectations 3. Build your strategy 4. Your resources 5. Your team For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 How to Explain the Value of SEO to your Clients, in 3 Easy Steps - with Pam Aungst Cronin | File Type: audio/mpeg | Duration: 00:17:43

Have you ever struggled to justify the value of SEO to your clients? In this episode, Pam shares three ways to explain the value of SEO to your clients, including: 1. Timing 2. Targeting 3. Transactional For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 ways to optimise your images for visual searches on Google - with Bipin Padhiar | File Type: audio/mpeg | Duration: 00:18:00

Are you taking advantage of SEO image optimization on Google? If not, you may well wish to pay attention to today's episode. In this episode, Bipin Padhiar will share five ways to optimize your images for visual searches on Google, including: 1. Structured data 2. XML sitemaps 3. Alt tags 4. Image sizes 5. Clear and clutter-free images For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 things you need to know if you want to move into enterprise SEO - with Gustavo Pelogia | File Type: audio/mpeg | Duration: 00:23:08

Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing? In this episode, Gus shares five things you must know to be successful at enterprise SEO, including: 1. How to pitch 2. Business acumen 3. Test and document everything 4. Meet everyone you can 5. Find ways to do things at scale For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 things to look for in a Core Web Vitals report - with Jan-Willem Bobbink | File Type: audio/mpeg | Duration: 00:23:54

What do you really need to be looking for in a Core Web Vitals report? That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: 1. The difference between specific segments 2. Comparing different page templates 3. Understanding the difference between Pagespeed Insights scoring and CWS scores 4. Be creative 5. Prioritizing page types by benchmarking against competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 3 key elements of SEO for news publishers - with Barry Adams | File Type: audio/mpeg | Duration: 00:21:00

What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? In this episode, Barry shares three key episodes of SEO for news publishers, including: 1. It's all about Top Stories Boxes on SERPs 2. Speed matters 3. The headline is the key to optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 stages to level-up your video SEO - with Dre de Vera | File Type: audio/mpeg | Duration: 00:17:52

So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website? In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including: 1. Pre-publishing 2. Establishing expertise 3. Establishing authoritativeness 4. Establishing trust 5. Post publishing For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 ways that UX overlaps with SEO - with Pedro Dias | File Type: audio/mpeg | Duration: 00:20:44

UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO? That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias. In this episode, Pedro shares five ways that UX overlaps with SEO, including: 1. Website architecture and internal linking 2. Friendly URLs 3. Alt text 4. Organize internal linking and breadcrumbs 5. PageSpeed and Core Web Vitals For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 Four Content Localization Mistakes to Avoid - with Isaline Muelhauser | File Type: audio/mpeg | Duration: 00:20:11

Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well. In this episode, Isaline will share four content localization red flags, including: 1. Unusually low KPIs for a translated language 2. Receiving traffic from another country that's not in your target market 3. Translating keyword research 4. When customer support receives an unusual amount of requests in a translated language For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 SEO Tasks Which Are Better Handled on The Edge - with Chris Green | File Type: audio/mpeg | Duration: 00:19:23

In episode #117, Chris Green shares five SEO tasks that are better handled on the edge. The five tasks are: 1. Split testing 2. Redirect management 3. Bot access logging 4. Sitemap building/management 5. Injecting content For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 7 Tips for PPC & SEO Agencies to Work Together - with Jay Ratkowski | File Type: audio/mpeg | Duration: 00:17:33

How can you become more effective at SEO by working more closely with PPC? In this episode, Jay will share seven tips to help SEO and PPC to work together. The tips are: 1. Not viewing each other as competitors 2. Common goals and taking credit for brand revenue 3. Using SEO to reduce PPC costs 4. Using PPC to test an SEO Strategy 5. Landing page development 6. Using dynamic search campaigns to find keyword ideas 7. Keyword level SERP features from your rank tracking tool For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Comments

Login or signup comment.