The In Search SEO Podcast show

The In Search SEO Podcast

Summary: Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.

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Podcasts:

 3 things that SEOs need to do better with their award entries - with Victoria Olsina | File Type: audio/mpeg | Duration: 00:16:34

Have you ever submitted your entry for an SEO award and seen nothing but tumbleweed? What went wrong? In this episode, Victoria Olsina shares three things that SEOs need to do better with their award entry including: 1. Mention the ROI 2. Describe your target audience 3. Specify what you did

 3 key reasons why you may be struggling with confidence in your SEO career - with Adrijana Vujadin | File Type: audio/mpeg | Duration: 00:16:43

Are you ambitious in your SEO career but struggling with confidence? In this episode, Adrijana Vujadin shares three reasons you may be struggling with confidence in your SEO career including: 1. Overwhelmed by SEO updates 2. Don't know how to handle stress 3. Unsure of which SEO career path to choose

 5 types of backlinks you should be building in 2023 - with Amit Raj | File Type: audio/mpeg | Duration: 00:18:08

What links should you be building to your site in 2023? In this episode, Amit shares five types of backlinks SEOs should work on building in 2023, including: 1. Guest post outreach 2. Government websites 3. HARO (Help a Reporter Out) 4. Resource Pages 5. Resource Links

 5 Key Ways SEOs should be embracing their content teams - with Ashley Liddell | File Type: audio/mpeg | Duration: 00:16:01

How well are you leveraging the power of your content teams? In this episode, Ashley Liddell shares five ways SEOs should embrace content teams, including: 1. Focus on outcomes over outputs 2. Move away from being robots and embrace creativity 3. Move away from perfection paralysis 4. Embrace experience is Queen alongside content is King 5. Conduct the band, don't dictate to it

 Scaling Your SEO Content While Reducing Your Costs 10x with Julia McCoy | File Type: audio/mpeg | Duration: 00:20:18

Is AI capable of writing long-form content that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? In this episode, Julia McCoy shares how to 10x your content with AI content creation. 1. Why should you embrace AI content creation? 2. What is AIO and what does it mean to you? 3. Should humans edit AI content? 4. Using local language in your AI content 5. What is the best structure for long-form articles? 6. What content should AI not be used for? 7. Will AI content diminish the value of content as a whole? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/

 How to advance your SEO career in a challenging in-house environment - with Anne Berlin | File Type: audio/mpeg | Duration: 00:19:20

There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment? In this episode, Anne Berlin shares how to advance your career as an in-house SEO, including: 1. What career challenges are in-house SEOs facing? 2. Should you accept a career path where you aren't doing the things you love? 3. Building an aspirational community 4. Adding value beyond your role 5. Focus on things that will move the needle on conversion For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 5 key things you need to know about programmatic SEO - with Anna Uss | File Type: audio/mpeg | Duration: 00:18:29

What do you need to do to get your programmatic SEO right? In this episode, Anna Uss will share five things to know about programmatic SEO, including: 1. Structure your programmatic asset to make sense for users and Google bots 2. Content production strategy 3. Use unique SEO metadata 4. Use structured data, FAQ schema, and breadcrumbs 5. Keep monitoring For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 5 ways that e-commerce businesses need to take better advantage of SEO in 2023 - with Yvie Ansari | File Type: audio/mpeg | Duration: 00:17:22

Are you stuck in the past with your eCommerce SEO? In this episode, Yvie Ansari shares 5 ways that eCommerce businesses need to take advantage of, including: 1. Be strategic and customer-centric in approach 2. Focus more on UX 3. Learn how to compete in a noisy space 4. Understand what eCommerce works now 5. Learn how to scale your eCommerce SEO with AI technologies For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 3 Internal Link Methods to improve your Site Structure - with Sally Raymer | File Type: audio/mpeg | Duration: 00:16:16

How efficient is the internal linking in your site structure? In this episode, Sally Raymer shares 3 ways to optimize your site structure with internal linking, including: 1. Your site navigation 2. Home page link equity 3. Link blocks For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 Why being neurodivergent shouldn't stop you from being a top SEO - with Heike Knip | File Type: audio/mpeg | Duration: 00:18:50

What exactly does being neurodivergent mean? And how does it impact someone's role as an SEO? And how can you better assist someone who's neurodivergent in your team? That's what we're covering today with a man who recently ran the Brighton marathon. He's passionate about using his neurodivergence to his advantage. And he specializes in on-site and technical SEO. A warm welcome to the In Search SEO podcast, the founder of The Good SEO company, Heike Knip. In this episode, Heike shares how why being neurodivergent shouldn't stop you from being a top SEO: 1. What does being neurodivergent mean? 2. Examples of not asking a neurodivergent person the right way 3. How to help a neurodivergent person work with a team 4. How recruiters can give neurodivergent people a fair opportunity For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 4 Key Insights to Extract from Rank Ranger SEO Data - with Andreas Voniatis | File Type: audio/mpeg | Duration: 00:18:00

What are the key insights that you should be extracting from your Rank Ranger SEO data? In this episode, Andreas shares four ways to extract SEO data from Rank Ranger including: 1. Keyword clustering 2. Look for quick wins 3. Competitor analysis 4. Schema For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 5 ways to attract better clients using standout content - with Martin Huntbatch | File Type: audio/mpeg | Duration: 00:23:07

What makes standout content in 2023? That's what we're talking about today with a man who helps companies find and retain better, higher-paying clients who don't gobble up their time like Pacman. In this episode, Martin Huntbach shares 5 steps to attract better clients using standout content: 1. Create great content for your blog 2. Make sales with sales content 3. Prequalify leads with content 4. Use content to move clients to the next stage 5. Repurpose content across all platforms For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

 5 essential steps to Surviving and thriving website migrations - with Kaspar Szymanski | File Type: audio/mpeg | Duration: 00:21:08

Have you ever been involved in a website migration that could have gone better? Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible. In this episode, Kaspar Szymanski shares five steps to survive a website migration, including: 1. Record server logs 2. Conduct an SEO audit 3. Address legacy issues 4. Plan ahead and choose the right moment 5. Monitor your progress For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #WebsiteMigration #SiteMigration #SEO #SEOtips #seotipsandtricks

 ChatGTP for SEO - Part 3/3 | File Type: audio/mpeg | Duration: 00:15:02

Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: 1. How to write better prompts 2. What AI means to the future of SEO For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #chatgpt #contentmarketing #AI

 ChatGTP for SEO- Part 2/3 | File Type: audio/mpeg | Duration: 00:17:24

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

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