In Search SEO 75: From Shareability to Searchability - How to Create that Perfect Piece of Content

Summary: Content marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages: • How to create content that both drives traffic from the SERP and pops off the page • What sort of content structure lends itself to user engagement? • How to give your content that balance we all look for Plus, why it might be time to abandon some of the old institutions of content marketing and SEO! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss how content consumption is changing, specifically regarding technical content. Users prefer simple content in video format if possible. What’s most important is to research the SERP and see what types of content comes up that Google prefers. In the interview segment, Mordy interviewed Yosef Silver of Fusion Inbound to discuss some content marketing ideas. They go over creating content plans, knowing your audience, email marketing, and a few content creation ideas to try for your next marketing campaign! Timestamps: Content Expectations are Changing, Are You? [00:06:28 - 00:24:45] Building Balanced Content [00:24:49 - 00:50:01] SEO News [00:50:36 - 00:54:05] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Yosef Silver fusioninbound.com/ twitter.com/ysilver www.linkedin.com/in/ysilver/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/