The In Search SEO Podcast show

The In Search SEO Podcast

Summary: The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk! Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself. Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward! Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings. And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! [Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

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Podcasts:

 5 Things You need to Know about Shopify SEO - with Iky Tai | File Type: audio/mpeg | Duration: 00:20:41

In Episode #107 of the In Search SEO Podcast, Iky Tai gives us 5 essential Shopify SEO tips. The tips are: 1. Collection or category vs product page 2. Product page writing (Don't copy) 3. Keyword cannibalization 4. Wise Internal linking strategy 5. Common Tech SEO issues For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 10 Things You Need to Include in Your SEO Strategy - With Irina Serdyukovskaya | File Type: audio/mpeg | Duration: 00:20:45

What are the key items that you need to include in your SEO strategy? In episode #106 of the In Search SEO Podcast, Irina Serdyukovskaya explains 10 elements to include to skyrocket your SEO success. The elements are: 1. Website structure 2. Content for Commercial pages 3. Content for a blog or news section 4. Create a sitemap 5. Internal linking 6. External links and brand mentions 7. PageSpeed optimization 8. Solve any security issues 9. Conversion optimization 10. Go beyond the text For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 4 Essential Considerations for SEO in restricted industries - with Marco Bonomo | File Type: audio/mpeg | Duration: 00:18:32

Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? In this week's episode of the In Search SEO podcast, Marco Bonomo explains four essential considerations for SEO in restricted industries. The considerations are: 1. Images 2. Videos 3. Age-gating 4. Geo-fencing For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 Minor Tweaks to Improve Your Monthly SEO Reports with Mufaddal Sadriwala | File Type: audio/mpeg | Duration: 00:20:31

In episode #104 of the In Search SEO podcast Mufaddal Sadriwala explains 5 minor tweaks to improve your monthly SEO reports. The steps are: 1) Revenue from organic traffic 2) Reason for the increase or decrease in organic traffic 3) Incorporate pending tasks 4) Add a top-level summary 5) Ranking report summaries split into categories and rankings For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 3 Ways to Create Newsworthy Content That Earns Links - with Amanda Milligan | File Type: audio/mpeg | Duration: 00:23:25

How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: 1. Building Brand Authority with Contextualization 2. Customize/Personalize Your Pitch with Localization 3. Backup Your Pitch with Trustworthy Data For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 Steps to Turn your B2B blog into an SEO machine - with Andrea Paternostro | File Type: audio/mpeg | Duration: 00:20:37

Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: 1. Absorb 2. Plan 3. Execute 4. Reach 5. Analyze and restart For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 4 Steps to Getting Started with Schema - with Jonny Ross | File Type: audio/mpeg | Duration: 00:16:24

Is schema an active part of your SEO strategy? Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since. In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now. The steps are: 1. Identify the Schema Opportunity 2. Implementing Schema 3. Verify your Schema implementation 4. Measuring your success Check out the episode here: https://youtu.be/MT2E5-JICao For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 Pro Tips on conducting technical SEO audits - with Olga Zarzeczna | File Type: audio/mpeg | Duration: 00:17:15

In this week's episode, Olga Zarzeczna reveals 5 Tips on Conducting Technical SEO Audits. The tips are: 1) Don’t rely on just one tool 2) Start with data from Google Search Console 3) Look for high-impact, low effort quick wins 4) Have your own SEO checklist 5) Look at your site through the eyes of Google For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 6 Steps to Getting Started with Machine Learning in SEO - with Lazarina Stoy | File Type: audio/mpeg | Duration: 00:25:42

In episode #98 of the In Search SEO Podcast, Lazarina Stoy teaches us 6 steps to getting started with machine learning for SEO. The steps are: 1. Understand Your Limiting Beliefs and Overcome Them 2. Understand Common Task Specifications, Solution Specifications and Data Specifications in Machine Learning 3. Practice Daily and Start Going Through the Motions 4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed 5. Understand the Limitations and Scrutinize the Output of Machine Learning 6. Work Collaboratively and Set Reasonable Expectations For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 5 Reasons why writing relevant content beats targeting high volume keywords - with Eilish Hughes | File Type: audio/mpeg | Duration: 00:19:36

What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. When should you try this approach? In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 3 ways to use customer data to build SEO strategies in 2022 - with Eli Schwartz | File Type: audio/mpeg | Duration: 00:16:00

Customer data is one of your most valuable metrics. Because... The goal of SEO is to generate sales. And... Speaking to actual customers is the best way to work out how to get more sales. What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption. The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 Are you tracking these 5 SEO KPIs? With Crystal Carter | File Type: audio/mpeg | Duration: 00:23:00

As an SEO, how do you pick the right KPI? With so many tools and so many metrics, what should you be tracking? How do you decide which metrics actually make a difference to your clients? 1) Conversions and your benchmark 2) Revenue and transactions 3) Target keywords and what you are actually ranking for 4) Ranking position changes 5) Traffic that brings conversions For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 Use These 3 Channels to Support your SEO Strategy - with Laura Hogan | File Type: audio/mpeg | Duration: 00:15:35

In this episode, Laura Hogan shares three channels that you can leverage to improve your SEO strategy. Discover: * How to find targeted queries your audience is searching for using Google Ads * How you can set up enhanced free listings in Merchant Center to drive traffic to your products * How to find blog content that your customers are desperately searching for by talking to your customer service team For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

 In Search SEO 90: How to Select Keywords (That Are Easy to Rank For) | File Type: audio/mpeg | Duration: 00:19:53

How do you pick the right keywords that are easy to rank for in Google? It really pays to be strategic when picking keywords. Although one of the tried and tested ways to find keyword opportunities is to focus on keywords that your content is ranking for on page two, in this episode, Lukasz Zelezny has a counterintuitive keyword strategy. Look for keywords that your content is ranking for on position 50 or more. In episode #90, discover why it works and how to implement it. Check out the episode. For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts Start a free Rank Ranger trial: rankranger.com/free-trial

 In Search SEO Podcast 89: 5 Steps to Optimizing Your Crawl Budget | File Type: audio/mpeg | Duration: 00:17:08

In episode 89 of the In Search SEO podcast, David Bain talks to Alina Ghost about optimizing your crawl budget. Alina shares 5 key steps to crawl budget optimization: 1) Robots.txt 2) Internal linking via the navigation 3) Breadcrumbs/internal linking 4) Check for errors and redirects 5) Log file data For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts Start a free Rank Ranger trial: rankranger.com/free-trial

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