The Amazing Seller

Are you fired up and ready to advance your ecommerce business? What are some of the issues that are holding you back from reaching your full potential? Chances are you’ll hear something on this session of Ask Scott that will help you get headed in the right direction. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and provides answers to questions from TAS followers like you. You’ll also hear how you can participate in a recent TAS contest and get an update about the new Product Discovery Bootcamp. Don’t miss this engaging episode! Good customer service can make all the difference. When was the last time you received really good customer service? What made it stand out to you? How much more likely are you to give that company your business in light of your experience? On this episode of The Amazing Seller, you’ll hear from Scott as he shares one his weekly thoughts on customer service. While you may never get a chance to meet your customers face to face, that doesn’t mean you can’t make a positive impact on them. Consider personalizing you're follow up emails and making them less formal. Go out of your way to make a connection and show that you care. Learn more about this important topic from Scott on this episode! Why your brand needs a spokesperson. Are you more or less likely to buy from a brand that makes an effort to engage with you? Seriously! Sure, some brands can be over the top and cheesy but the ones that get it make an effort to support their customer community. On this episode of The Amazing Seller, Scott shares why he is convinced that brands have a greater chance to succeed when they have a spokesperson. You may not feel like you could pull off being the spokesperson for your brand, that’s fine! But you would be wise to take the time and connect with a social media influencer or someone you know who would be willing to partner with you and serve in that capacity. Hear more about this subject by listening to this episode! Compensation for product reviews. With all the recent changes at Amazon regarding reviews and how they are solicited, is it wise to provide compensation for product reviews? Is there a better way to boost your chances for reviews? On this episode of The Amazing Seller, Scott provides his opinion on giving reviewers compensation for their product reviews. Now that Amazon has cracked down on how reviews work and who posts reviews, Scott says that it’s best to avoid any forms of compensation in exchange for reviews of your product. If you want to share a group code in a group, that’s fine as long as the group isn’t said to be a review group. Get more info on reviews and the best way to get them for your product by listening to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] How to enter to win a TAS contest. [5:00] The power of personality customer service. [11:30] Why building your own email list is so important. [15:30] Scott gives an update on the Product Discover Bootcamp. [17:50] Question #1: What does it take to find a face for your brand? [25:00] Question #2: Can I compensate someone for a review? [30:15] Question #3: Is it a good idea to move from FBA to FBM? [37:00] Closing thoughts from Scott. TRANSCRIPT TAS 502 TAS 502: Ask Scott #156 - Finding Face of Brand - Incentivized Reviews - Issues Using FBM vs FBA [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 502 and session number 156 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.

Did you know that little bumps of encouragement and positivity can go a long way? It’s true! Surrounding yourself with the right message day in and day out can have a profound impact on your mindset and your actions. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share a story from a TAS follower like you. From that story, you’ll learn about the importance of refusing to give up, why there is great potential for success in the ecommerce industry, why it’s important to pay attention to your competition, how making a plan can set you up for long-term success, and so much more! Don’t miss this great opportunity to learn from Scott and Chris on this engaging episode! Get into the right mindset! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you embrace a healthy mindset. You might not put a lot of stock into the concept of your mindset but you know that there are things that will influence you positively or negatively. Dwelling on positive and constructive ideas and surrounding yourself with sources that provide you those ideas is what having the right mindset is all about. Learn more about the significance of having the right mindset and how it can help you on your journey toward success by listening to this episode of The Amazing Seller with Scott and Chris! You can avoid failure by refusing to give up. As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller! Pay attention to your competition and learn from them! Did you know that one of the best ways to create an unstoppable brand is by researching your opposition? Seriously! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how studying your competition and the feedback they receive can help you improve your brand. With Amazon, you have a significant advantage at your fingertips! Check out your competition and discover their customer’s complaints and the things they love, then use that data to improve your product. Hear more from the guys on how you can best position your brand for maximum profitability on this episode! Embrace a long-term expectation for success. If you have any hope for significant growth and profitability in the ecommerce industry, you’ve got adopt a long-term expectation of success. Your brand will fail if you bank all of your hopes on getting rich quick or finding some overnight success. The road to long-term and sustained success comes down to planning, losing some money, and making the right adjustments along the way. Listen to this episode of The Amazing Seller as Scott and Chris expand on adopting a long-term view of success and so much more! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:40] Scott welcomes Chris to the podcast. [5:00] Hope for the best but plan for the worst. [7:30] Scott and Chris share a lesson they learned about failure. [9:00] The potential for ecommerce success is great! [12:00] Why you need to get the right mindset. [15:00] There is no failure until you give up. [16:30] Why it’s important to pay attention to your competition and consumer reviews. [20:00] Scott talks about some experiments they are d...

Can you believe it? FIVE HUNDRED episodes of The Amazing Seller!!! That is quite the milestone! Week in and week out, Scott delivers on the goods with all the helpful content that he’s put together from his own experiences and his connections with other leaders in the ecommerce industry. While Scott is excited about this awesome milestone, he’s also aware that he couldn’t have reached this point without passionate and engaged followers like YOU! Because of your commitment to the podcast and the TAS community, Scott’s been able to reach more people with constantly improving content. This is your moment to celebrate too! Sit back and enjoy this special edition of The Amazing Seller! Don’t underestimate the role of your mindset! While it may sound kind of “Out there,” mindset really is a critical factor in a business leader’s chances for success. What are you doing to address your mindset? How has your mindset changed over the years? On this episode of The Amazing Seller, Scott looks back on his journey and reflects on the significant role his mindset has played on his journey toward success. Don’t assume you’ve got it all figured out! Taking the time to analyze and consider what lens you view your life and business through could be key to unlocking your future potential. Learn more about this important topic by listening to this episode! Why brand building is the way to go. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand that brand building is the best investment for long-term success. Can you make a quick buck by putting out a trending or attractive product? Sure! But if you are looking for a way to make sustainable profits and develop an asset that you can sell to someone else, later on, you’ve got to take brand building seriously. Get more of Scott’s take on brand building and why it truly is the best course of action for ecommerce sellers by listening to this episode of The Amazing Seller! Stay focused on what matters! Do you ever have a difficult time staying focused? You aren’t alone! Many business leaders find it challenging to zero in on the most important aspects of their life and business. As you become more successful, the challenges and distractions will increase. On this episode of The Amazing Seller, Scott shares his story and why learning to focus on what matters has made a significant impact on his journey. Don’t follow the shiny objects and the tempting promises to get rich quick! If you want to build something that will last, it’s going to take time and effort. Don’t lose sight of your end goal! Hear more of Scott perspective on staying focused by listening to this engaging episode, you don't’ want to miss it! Use your story to build your brand. Just as you have been moved by Scott’s story and the TAS brand, you have that same potential for success by leveraging your story! While you may not feel as comfortable or as confident as Scott often appears, you have it in you tell your story or connect with someone who can be that face of the brand. Don’t sell yourself short! Put in the time to tell a story with your brand that will resonate with people and make a difference. If you think of all the brands you are loyal to or feel a connection to, you’ll realize that someone took the time to think out and execute that narrative. To hear more about what it takes to use your story to build your brand and platform, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Kayla and Scott’s introduction to this episode of the podcast! [5:00] Scott quizzes Kayla on her TAS knowledge. [12:00] Scott’s big takeaways from his journey with TAS. [14:00] The important role of mindset. [17:00] Brand building is the way to go!

How are your efforts toward building your ecommerce business going? Do you find yourself in need of some encouragement while you plow ahead? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles some answers to questions from TAS followers like you. Have pen and paper ready as Scott covers feedback hacks, using credit cards to bankroll products, how to form a business partnership and more. You don’t want to miss a minute of this engaging episode! One thing leads to another, so TAKE ACTION! While getting started with your ecommerce business may sound scary and daunting, it doesn’t have to be. As Scott often says, chuck it down. The truth of the matter is, one thing will lead to another which will lead to another, and before too long, you’ll have success piled up. But if you remain constantly intimidated by the big idea of starting your business, you’ll never get started. Pick one thing that you can do today and TAKE ACTION! To hear more about this pivotal step, make sure to listen to Scott’s words of wisdom on this episode of The Amazing Seller! Don’t fall for gimmicks and hacks. What is the best way to reach out to your customers and increase your chances for positive feedback? Is it a good idea to include graphics and other tools to “Spice” up your email so it’ll encourage buyers to respond? On this episode of The Amazing Seller, Scott provides his perspective on this important topic. According to Scott, including graphics of any kind in your email to customers is a bad idea. One reason Scott offers is that of the formatting of images and graphics, your email is likely to end up flagged as spam or as a promotion. He also touches on the fact that it most likely would be against Amazon’s terms of service. If you’d like to hear more of Scott’s take on this topic, make sure to listen to this episode. Why it’s important to cautiously enter into a business partnership. Is it a good idea to enter into a business partnership as you look to build your ecommerce business? Are there any tips for making this happen successfully? What are some things to look out for? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on business partnerships. Scott says that a business partnership can be a really good idea and increase the chances for a brand to become profitable because you’ll have two people with vested interest in making sure the business succeeds. However, he cautions that like all relations, you’ve got to make sure that the person you are partnering with is the right fit for your personality. Learn more about business partnerships on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott’s thought of the week. [10:20] Question #1: How can I add graphics in my emails to customers for feedback? [15:30] Question #2: Is it a good idea to bankroll a product via credit card? [19:30] Question #3: What is your advice for bringing on a business partner? [26:20] A funny story from a TAS listener. TRANSCRIPT TAS 499 TAS 499: Ask Scott #155 - Is This Feedback Hack Legal?  - Any Benefits for Low Margin Products? - How to Form Partnership? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 499 and session number 155 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week, every single Friday, and today we’re going to do it again. And wait a minute... LINKS MENTIONED IN THIS EPISODE

Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode!   Yes, Amazon is still incredibly relevant for ecommerce sellers. With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it! Don’t overlook Ebay! Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode! Google can help you get a finger on the pulse of the market. Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode! Why having a suite of products can make you more profitable. What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott gives an example of how to build a brand. [7:00] Why it’s important to use Amazon to build your business. [9:45] Don’t pass so quickly on Ebay! [14:00] How Google can help you understand market interest and demand. [17:30] Cross promoting products. [19:00] Why having a suite of products can help you succeed. [21:30] Scott recaps the info covered. [23:00] Closing thoughts from Scott. TRANSCRIPT TAS 498

It’s time for another exciting Hot Seat Session with Scott and Chris! This is where you get to hear the guys break down the data and product listing from one of their Private Label Classroom students who is looking for input to get their business to the next level of growth. If you find yourself stuck and struggling to find the right piece to make your brand take off, this is an episode you want to pay attention to. What are you waiting for? Have pen and paper ready for this informative episode of The Amazing Seller! Product research is a vital step! If you’ve been around the TAS community for very long, you know that Scott stresses the importance of taking your time in the product research phase. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how the product research step impacts your brand. It may sound complex but the guys do a great job unpacking and explaining product validation. Don’t make mistakes you can easily avoid! Take the time to learn from Scott and Chris’ expert advice including the 10x10x1 strategy so you can get your ecommerce brand up and running. Get in the right mindset for success. If you have any hope for long-term profitability for your ecommerce business, you’ve got to be willing to take a few hits along the way. Don’t expect to start raking in profits right of the batt, be prepared to weather the storm of getting a brand up and running. You’ll have a great chance for success if you adopt the mindset of seeing this a multistage process. To a good grasp what you should expect, listen to this episode of The Amazing Seller as Scott and Chris take their time to educate sellers like you on long-term brand success. You don’t want to miss it! Why it’s important to pay attention to the competition. Do you have a good idea of what your biggest competitor’s business looks like? Have you poured over their numbers and sketched out a map of their apparent strategy in the marketplace? How would you rank your product and product listing compared to theirs? Would you buy your product over theirs? On this episode of The Amazing Seller, Scott and Chris share why it’s so important to understand your competition in the product space you are hoping to make an impact in. If you’ve missed this important step, it’s not too late! Listen to this episode and get the information you need get headed in the right direction. How product variations can make your product stand out. As an ecommerce business leader, you want to do everything you can to make your product stand out and succeed. From featuring sharp, high-quality pictures to cleaning up the content of your product listing, chances are you’ve done a lot to attract buyers and get them to purchase your product. But have you taken it one step further by offering attractive product variations? On this episode of The Amazing Seller, Scott and Chris explain how offering the right product variations can make your product more appealing than the competitions and give you insight into what the market demands are for your product. Hear more about this important topic on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott and Chris jump into another Hot Seat Session. [5:00] Why it’s important to be thorough during the product research phase. [6:30] Red flags that Scott sees for this particular product listing. [9:00] Make sure you are in the right mindset for your product to succeed. [11:00] The guys break down the numbers for the product listing. [13:30] Taking a look at the competition. [18:00] Why depth in the product market is something to pay attention to. [22:00] Variations can make or break a product. [24:00] Chris shares his advice for the seller.

Are you fired up and ready to attack your weekend with passion and energy for your ecommerce business? Do you need a little push to get you going? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares another helpful “Thought of the week,” then he launches into his answers to questions submitted by TAS followers like you. Don’t miss this great opportunity to get helpful information and a jolt of excitement and energy injected into your day!   You have permission to dream! Do you ever find yourself doubting your abilities or chances to be successful in life and business? What drives those doubts? What limits your ability to dream and strive to accomplish your dreams? On this episode of The Amazing Seller, Scott provides encouragement for sellers like you who are doing their best to grow their business and achieve their dreams. You’ve got to let go of those limiting believes you have about yourself and the negative narratives that others tell you. You have permission to dream! Go out there, dream big, and take action! Why you reviews shouldn't be your #1 concern. As an ecommerce business leader, you know that customer reviews of your product on Amazon is important, but don’t make it your #1 priority! Seriously! Before you get too concerned about reviews, you need to make sure you have the right amount of traffic flowing to your listing and that the traffic is converting to sales, the reviews will come. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his take on reviews and discount codes. If you are ready to take your brand to the next level of growth, make sure to listen to this engaging episode! Don’t let competition scare you. What do you do when faced with a significant challenge? Do you embrace it or tiptoe away? That’s the question that many ecommerce sellers have to ask themselves in the product research phase. While it may require more work, don’t let competition scare you away from a product that you believe you could succeed with. Instead, focus on what you can do to stand out, build a following, and make your customer experience better than anyone else's! To hear more about this important topic with Scott’s expert take, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week; You have permission to dream! [13:30] Question #1: I have access to several products, should I test them all on the market? What is the best option? [21:45] Question #2: My question is with regard to discounted reviews. Is it still worth it? [30:50] Question #3: My competitor is selling through like an online retailer, sort of like Dicks Sporting Goods, should I still compete against them? TRANSCRIPT TAS 496 TAS 496: Ask Scott #154 - Unique Product Buying Opportunities - Reviews and Discounts - Dealing with Competitors [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 496 and session number 154 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week, every single Friday and... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/salesbacker www.productdiscoverybootcamp.com NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show.

You’ve heard the phrase, “Knowing is half the battle,” right? It’s true! If you can learn to understand what it is that causes most people and even business leaders to fail, you are well on your way to avoid making those same mistakes. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to the podcast. In their conversation, they discuss the importance of knowing your “Why,” getting rid of common excuses, the value of learning from failure, pushing past the comfortable, and so much more! Don’t miss this great opportunity to really understand why most people fail to succeed so you don’t go down the same path! Is your “Why” big enough? What would you do to accomplish your “Why?” Seriously! Would you move heaven and earth so you could enjoy your “Why” being fulfilled? If the answer is no, your “Why” isn’t big enough to get anything done! The truth of the matter is, no one accidentally falls into success. You have to go out there and fight, tooth and nail for it. The only reason you’ll do that is if you have a huge motivating goal that you want to accomplish. To hear more about the critical role your “Why” plays in your chances of success, make sure to listen to this helpful episode of The Amazing Seller!   Don’t listen to your excuses, crush them! What are some common excuses you’ve heard from your inner voice or from others when it comes to change in your life or business? A common excuse is, “There’s not enough time.” Do you find yourself believing that excuse? On this episode of The Amazing Seller, Scott and Joel discuss some common excuses like this one and explain how to crush them. At the end of the day, you have to decide if your goals are worth the extra effort. Do you value your dream more than you want an extra hour or two of sleep? You have to crush your excuses, no one can do that for you! Learn more about this important topic from Scott and Joel on this engaging episode! Learn from failure and never give up. Too often, business leaders or aspiring business leaders will run into adversity or defeat and thrown in the towel. Don’t let that be your story! Did you know that you can repurpose failure and use it to fuel your drive for success? It’s true! Learn from those defeats and display them proudly and battle scars that you've survived on your journey toward success. Join Scott and Joel on this episode of The Amazing Seller as Scott tells a fascinating story that illustrates this lesson of learning from failure and refusing to give up. You don’t want to miss it! If you want to succeed, you have to push past your comfort zone! What does it take to have a robust and thriving ecommerce business in the marketplace today? The short answer is, hard work! Not many people respond well to that message but it’s true. If you are looking for a get rich quick scheme, building an ecommerce business is not it. It takes hard work and dedication to build a brand that can weather the storms of life and provide long-term sustainability. Are you ready to put in the work and push past your comfort zone? It’s been said, "If you want something you have never had, you must be willing to do something you have never done." Do the hard thing, go out there and put the tools and lessons that Scott has taught into practice, you won’t regret it! Get more helpful input from Scott on this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Your WHY is so important! [10:30] Not having enough time is a terrible excuse. [17:00] Everyone has to start somewhere! [20:00] Most people fail because they give up. [29:30] Don’t let yourself get comfortable! [38:00] Joel recaps the insights he and Scott covered. [40:00] Closing thoughts from Scott and Joel.

What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it! How an email list can make your brand valuable. As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode! Social media can give your brand depth and reach, use it! Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out! Make sure you are creating a pleasant customer experience! Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode! Why you should find three products that work together. One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott launches into the 6 components necessary to build a real business. [9:00] Why you need to niche down into a sub-market and drive traffic to your brand. [12:00] How building an email list will help your brand succeed. [15:00] Using social media channels can support your brand. [18:00] Think through your customer experience strategy. [20:00] Why it’s important to focus on three products that go together. Map it out! [23:00] Scott recaps all 6 components. [26:00] Mapping out the simplified process and the 10x10x1 strategy. [31:00] Closing thoughts from Scott.

Are you ready to go out there and take the tools you’ve learned to build your ecommerce business? Do you need a little extra burst of motivation to help you along the way? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares a story about attending a Yankees preseason game with his daughter and some lessons learned from that experience and as usual, he’ll cover answers to questions from TAS followers like you. If you are ready to take your efforts with your ecommerce business up a notch, this is the episode for you! Don’t give up! As the leader of a startup business, you are well aware of the highs and lows of the whole process. So what do you do to stay motivated and pressing toward your goals? How do you keep discouragement and frustration at bay? On this episode of The Amazing Seller, Scott opens up about a lesson he came away with from a trip with his daughter. On a recent trip to Florida to see a Yankees preseason game with his daughter, Scott became aware of the significance of persevering toward the goal. In his story, he explains that his daughter missed out on an autograph from her favorite player despite all her planning, excitement, and anticipation. Instead of letting her stay disappointed, Scott encouraged her to focus on the positive (She got a fist bump from that player) and to make a plan to get the autograph next time or follow up with the player with a letter in the mail. To hear more about Scott’s inspiring story and his takeaways, make sure to listen to this episode! Why it’s not too late to start building your email list. How can you set your newly selected product up for success even though you haven't built an email list to drive early sales and traffic? Is there a good strategy to roll out while the product is en route? On this episode of The Amazing Seller, Scott explains why it’s never too late to start building your email list. While Scott stresses that it’s never too late or too early to start building your email list if your product is about to launch, a good strategy is to start an aggressive PPC campaign. To hear more about this topic and how you can create the best circumstances for your brand to succeed, make sure to listen to this informative episode! How do you stay focused amidst all the distractions? Let’s face it, we live in the digital age where distractions and shiny objects abound! What should a business leader do to minimize those distractions and stay on target toward their objectives? On this episode of The Amazing Seller, Scott goes over some helpful tips that sellers like you can use to tune out the noise and concentrate on what really matters. One of the best ways to zero in on your tasks and avoid distractions is to break them down into “chunks,” as Scott likes to say. There are also a number of tools online that will help you eliminate distracting websites like Facebook, YouTube, Twitter, and others. Learn more about this important topic from Scott by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott shares a baseball story. Lesson learned: Don’t give up! [11:20] Question #1: How can I launch my product successfully without an email list? [17:40] Question #2: What is the best way to get started? Bundle my products or launch two products at the same time? [23:30] Question #3: How do you stay focused? TRANSCRIPT TAS 493 TAS 493: Ask Scott #153 - Different Launch Strategies - Product 1 or 2 or Bundle? - Tips to Stay Focused with so much NOISE! [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast.

How can ecommerce business leaders like you build your brand and reach your target audience? What does it take to build an ecommerce business away from Amazon? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Ryan Lee. Ryan returns to TAS to give an update on his career, what his new brand is all about, why it’s important to take a long view approach, how messaging matters, and so much more! Learn what you need to grow your business and take your brand to the next level. You don’t want to miss a minute of this fascinating and engaging episode featuring Ryan.   Why problem-solving products work. How can you take the steps to set your product up for early success? Find a problem people are having with a topic or current product and solve it with your product! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he explains why addressing a common problem can lead to brand success. Consumers will fork out a lot of money on the marketplace for solutions to some of the most irritating issues. To build off of this concept, take Scott’s approach and find a problem you can solve in a niche passion/hobby industry. According to Scott, that’s the perfect brand recipe. To hear more on this important topic, make sure to listen to this episode! You need a face for your brand! One of the most important concepts for entrepreneurs and business leaders to understand is how important consumer trust is to the growth of your brand. Don’t take it for granted, you have to work hard to earn the trust of your target audience because they won’t trust you right off the bat. On this episode of The Amazing Seller, Scott lays out what it will take to build the trust of your customers. While building customer trust is not easy, Scott is convinced that the effort is worth it. A good way to start building that trust is by posting videos and sharing your face or that of your spokesperson who will serve as the face of the brand. Find out why this so crucial for your brand’s profitability on this episode! Don’t be afraid to take a risk. If you are going into the ecommerce business sector to play it safe, you might not be in the right market. Come to grips with it now, if you want to have success you have to be willing to take a risk! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he stresses the importance of taking a risk to get the ball rolling. What are you waiting for? What is holding you back? Do your research, that’s is an important step but sooner or later, you’ve got to take action! Learn more about taking risks and moving toward action on this informative episode featuring Ryan, you don’t want to miss it! Building a successful brand is a marathon, not a sprint! What are your long-term goals for your ecommerce business? Do you want to build it in order to sell it a few years down the road? Are you hoping that it will end up providing your long-term profitability? Or are you looking to get quick success and cash? On this episode of The Amazing Seller, Scott, and his guest, Ryan Lee explain why you need to remember that ecommerce brand building is a marathon, not a sprint! Both of the guys have seen too many leaders get started with their ecommerce business only to wash out in a few months. Don’t let that happen to you! Adopt the long-term view of success and learn from Scott and Ryan’s example. Find out more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Ryan Lee joins the podcast. [4:30] Ryan explains how he got started with his new brand. [9:00] Why it’s vital to solve a problem with your brand. [13:00] How Ryan plans to make his brand stand out from all the rest. [19:00] What will Ryan do to get his brand to hit the ground running?

How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode! What are the three types of markets? What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you. Problem Solving. Examples include: car repair, plumbing, home repair, pest control, etc. Passions and Hobbies. Examples include: playing guitar (or other instruments), fishing, photography, etc.   A hybrid of problem solving and passions/hobbies. Examples occur where the two categories overlap. To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode! Why the hybrid market is Scott’s top pick. While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! How content creation can help you stand out. Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott! There are great products all around you, pay attention! Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott launches into the 3 types of markets. [6:00] Why is the hybrid market Scott’s favorite market to work in? [7:30] Pros and cons for the problem market. [17:00] Breaking down why the passion and hobby market works well. [26:30] How to start thinking about the hybrid market. [28:00] Scott recaps the three markets and how you can get started. TRANSCRIPT TAS 491 TAS 491: 3 Types of Markets That BUY Products (Why #3 Is My Favorite) [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of the Amazing Seller Podcast.

Are you fired up and ready to push yourself and your business to the next level of growth? You should be! This is the place where you will get loads of motivation and information so you can go out there and develop your ecommerce brand. Welcome to another Ask Scott session here on The Amazing Seller! On this episode, Scott shares his always helpful thought of the week and dives into questions from TAS followers like you! He tackles topics including landing pages, product variations, creating an LLC, and so much more! You don’t want to miss a minute of this informative and engaging episode. Don’t take the easy way out! Remember back in school when the teacher would announce a big test? Were you ever tempted to take a shortcut and cheat on that test? Even just a little bit? It can be so difficult to resist the temptation to take the easy way out, this fact is true in life and business! On this episode of The Amazing Seller, Scott shares his thoughts on why it’s important to resist the tempting and eye-catching offers like, “How to grow and expand your business overnight.” If you want to build something sustainable that will last, you have to do it right and that often means taking the long way to get there, but don’t worry, it will be worth it! To hear more about this important topic, make sure to listen to this episode! Why it’s important to eliminate distractions. Do you ever find yourself spiraling down a vortex of options? Are you ever immobilized by all the possibilities at your fingertips? If that resonates with you at all, you need to know that you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on how sellers like you can stay focused on what matters most in your business. According to Scott, it all comes down to eliminating distractions from your life. Do you spend too much time researching over and over again? Are you to easily distracted by the likes of Facebook or YouTube? Limit your access or time with those distractions! Make sure to listen to this episode as Scott expands on this subject and much more! Do you need a business license to get started? As you start putting all the pieces together so you can finally launch a product and begin building your brand, you may be wondering if you need a business license. If so, what type do you need? How do you get it? On this episode of The Amazing Seller, Scott shares how TAS followers like you can get started on the right foot. As you know, Scott can’t provide legal answers so you are going to want to consult with someone local who knows your laws but the fact of the matter is, you don’t need a business license to get the ball rolling with Amazon. However, it is a good idea to go ahead and get registered as an LLC as it helps to protect you as a business owner. To hear Scott provide some additional details about this topic, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [9:50] Question #1: How do I create an effective landing page for my Facebook Ads? [18:30] Question #2: I have a question about product variations and titles. [26:15] Question #3: Do I need an LLC business license? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/orlando Giveaway Boost Leadpages TRANSCRIPT TAS 490 TAS 490: Ask Scott #151 - Facebook Landing Pages - Variations and Titles - Business LLC Stuff + Baby Rant [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 490 and session number 151 of Ask Scott.

Have you heard of the recent updates that Amazon is starting to roll out for its sellers? What are the implications of these new changes? How can you make the most of the updates so your brand and grow and thrive? On this episode of The Amazing Seller, Scott and Chris break everything down so you have a clear understanding of what this means for your ecommerce business. Don’t take this update for granted! There are some really helpful changes that could transform the way you track information and drive traffic to your listings. Make sure to listen to this episode to get all the information you need! What is the “Social Media Promo Code?” One of the cool and really exciting new updates that Amazon is rolling out to its sellers is a “Social Media Promo Code.” With this promo code, sellers like you have far more control over how you offer discounts and promotions to your followers for your products. This change also brings with it a new Amazon powered, landing page. You can now drive traffic to this landing page without worrying if that traffic will convert to a sale. To get the complete breakdown of what these new options and tools mean for you and your ecommerce business, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain it all!   Using unique URLs. Did you know that you can now create unique URLs to be used by social media influencers so you can track your traffic more effectively? It’s true! You can do this by utilizing what Amazon calls a “Promotions Report.” On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over how you can use this Promotions Report and the unique URLs to your advantage. Scott and Chris have been testing this tool and the Social Media Code in small portions in their new brand. To hear their results and what you can do to get started with these new features, make sure to listen to this episode! Why you should create an Amazon Storefront page. Have you created an Amazon Storefront page for your ecommerce brand yet? If you have, what has been your experience using it? What can you do to optimize your use of this Amazon feature? On this episode of The Amazing Seller, Scott and Chris share how sellers like you can start making the most out of your Amazon Storefront page. Amazon has recently added a new feature to the Storefront page called “Sources.” This tool enables you to create links that will help you tag and identify traffic that comes to your Storefront. There are some amazing uses for this new feature, to hear them all, don’t miss this exciting episode! Don’t get overwhelmed, pace yourself! With all these new changes and the fast pace nature of building a business in a competitive space, it can be really easy to get overwhelmed. Remember Scott’s advice, you don’t have to do everything at once! Make a list, plot out milestones where you can start looking at new options as your business gets off the ground. It all comes down to taking it one step at a time. To hear more from Scott and Chris and how you can set your ecommerce business up for success, make sure to listen to this informative episode of The Amazing Seller! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [0:45] Chris joins the podcast to give an update on Amazon’s recent changes. [3:30] Chris explains the Amazon update, the “Social Media Promo Code.” [8:30] Why Amazon’s permission to use a “Marketing Page” is so important. [14:00] Chris talks about using the Promotions Report. [16:00] How did the “Marketing Page” perform in Scott and Chris’ brand? [19:00] What is the advantage of using Amazon’s new tool? [25:30] Chris dives into Amazon storefronts and a new way to track traffic. [38:00] How this new Amazon tool will help you tr...

How can you make sure your brand is in the best position to succeed in today’s marketplace? Are there common mistakes that many sellers are making that you could easily avoid? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they host another Hot Seat session where they break down the numbers and listings of a TAS seller like you! Join the guys as they discuss important topics like why presentation matters, the necessity of knowing your market, how to set your giveaway contest up for success, why it’s important to reach out to social media influencers, and much more! You don’t want to miss a minute of this informative episode! What is your end goal, building a brand or selling a product? If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a robust and sustainable ecommerce brand. What you’ve got to figure out for yourself is if you want to take the long-term approach and build a brand or opt for the short term success of selling a product. On this episode of The Amazing Seller, you’ll hear from the guys as they explain the difference between these two approaches. The reason why it’s important to make this distinction is so that you clearly know how to best use your time and resources to achieve your end goal. To hear more about this important decision, make sure to listen to this helpful episode! How social media influencers can help you stand out! As you continue to hone your approach and implement the lessons and insights that Scott and Chris have to share, don’t forget about the wisdom of reaching out to social media influencers! As the saying goes, work smarter, not harder! On this episode of The Amazing Seller, the guys explain how sellers like you can reach out and connect with social media influencers to educate your target audience and set your brand apart from the rest! What are you waiting for? Take your brand to the next level, learn how on this episode! Why it's important to build your brand in a market you know. Don’t you hate it when someone starts chiming in on a conversation topic that they have no knowledge of? It makes the individual look silly and it makes everyone else uncomfortable, don’t be that person! If you want your brand to succeed, make sure you pick a niche market that you are knowledgeable in or have a passion for. Another option is to create a partnership with someone who eats, sleeps, and breathes that market and make them the spokesperson. Learn more about this important topic and why it’s vital to a thriving and growing brand on this episode of The Amazing Seller! Make sure to model after, not copy your competition. How do you expect to vie for the audience your competitors are going after if your product listing isn’t up to the same standards or better? The truth is, you can’t! If you want to stay competitive with your Amazon product listing, you can’t have a substandard listing! On this episode of The Amazing Seller, Scott and Chris go over ways that sellers like you can imitate, not copy your competition so your product listing doesn’t get overlooked. Don’t leave it all up to guesswork, find out what it takes to stay competitive and make sure your listing has the best possible chance for success. Learn more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:00] Scott welcomes Chris to the podcast. [3:30] Chris goes over an email from a TAS follower. [7:00] The guys dive into the Hot Seat. [10:00] Presentation matters! [13:30] Why it’s important to know your market. [16:00] Are you trying to sell a product or build a brand? [22:30] Why traffic and organic sales are so important. [26:00] The guys breakdown the seller’s flash giveaway contest.