The Amazing Seller

How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing! Customer service matters! When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode! Getting a brand off the ground and running. What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode! Why you need to build an email list. Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:50] Scott shares his thought of the week. [7:15] Question: How can I market my homemade product? [14:00] Why it’s important to build an email list. [16:10] Closing thoughts from Scott. TRANSCRIPT TAS 532 TAS 532 - Ask Scott #166 - How to Build a Brand Around One Product? [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 532 and session number 166 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today but with that being said, I am going to be changing... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/tv www.chewy.com Zappos Delivering Happiness www.theamazingseller.com/531 HostGator Bluehost Wordpress www.theamazingseller.com/buildlist NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet th...

How do you take a business idea like scrapbooking and turn it into a successful and thriving brand? Can you really apply the same principles and lessons from ecommerce business to just about any business idea? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down for a coaching call with a TAS follower like you! In her conversation with Scott, Danielle opens up about her passion project, learns how to create content around her passion, what it takes to get a brand up and running, and much more! Don’t miss a minute of this helpful episode! What is your passion project? Did you know that you can turn your passion project into a robust brand? It’s true! Scott’s on a mission to help men and women like you to realize your full potential and leverage your passion and strengths to build a brand that supports and sustains you for years to come. Take a good look at the things in your life that you get excited and passionate about, why not take the time to deep dive and discover a way to build a brand around that? If you are willing to branch out and move past your comfort zone, listen to this episode and find out what it takes to move forward. You don’t want to miss this power episode of The Amazing Seller! Pay attention to your competition! An easy way for business leaders like you to jump into a niche market and leverage your passion for success is by analyzing the completion. If you go to YouTube right now and start searching for content about your niche market, you are very likely to find little competition. Even if you do have competition in that niche market, learn from them! Find out what they are doing and swoop in there and do it better! Learn what it will take to make your brand stand out and win an audience by listening to this engaging episode of The Amazing Seller! Why you should start creating “How to…” content. Imagine what it would be like to go to YouTube and find your brand’s video at the top of your niche category. It might be easier than it sounds! Too often people get intimidated by the thought of creating a brand complete with a blog and a YouTube channel. While it isn’t without its challenges, you can put into place a few helpful tips that will put you on the path to brand building success. Find out what you need to do to create the right type of content for your audience by listening to Scott’s expert perspective on this can’t miss episode of The Amazing Seller! Are you in it for the long run? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a business that can go the distance and provide sustainable, long-term profit. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:45] Why you need to check out Whiteboard Wednesdays. [4:20] Scott welcomes Danielle to the podcast and she shares her passion project. [11:20] How content creation can help build your brand. [15:00] Leveraging search traffic. [21:00] Researching and creating “How to…” content. [26:50] Scott gives some helpful video creation tips. [32:00] Analysing the competition. [37:30] Why it’s important to build up a social media presence. [41:00] Practical ways to get the ball rolling. [48:30] If a good product opportunity comes along, go for it!

How can you use the “Flywheel Effect” to build up and expand your ecommerce business? What practical steps can you take today to get started? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they continue on their road trip, this time returning from the Resonate event. In their conversation, the guys explain what the Flywheel Effect is, how you can use it to your advantage, what it takes to use headline search ads, how FUD can derail your success, and so much more! If you are ready to take your ecommerce business to the next level of growth, don’t miss a minute of this episode! What is a Flywheel? What is a “Flywheel?” How can it help sellers like you succeed? According to Scott and Chris, the flywheel is simply a concept about momentum in your brand and business. While it takes quite a bit of effort to get up and running, a flywheel keeps chugging along once you’ve put in the hard work to get it started. Grab your pen and paper as the guys go over how sellers like you can get your “Amazon flywheel” moving so you can experience the right amount of moment! Stop accepting the status quo and take it up a notch! Learn more about the successful flywheel effect by listening to this episode of The Amazing Seller! Amazon wants brands to succeed. Believe it or not, Amazon wants sellers like you to succeed! While it may seem like Amazon only wants to line its own pockets for profit, they are actually taking some helpful steps to help ecommerce brands like yours to build up a business and sustain it. Make sure you are fully up to date on Amazon’s approach and how it affects your business! When you provide a quality product and a great experience for their customers, Amazon is going to help nudge more customers in your direction. Get the full scoop on Amazon’s approach from Scott and Chris on this episode of The Amazing Seller, you don’t want to miss it! What the FUD? If you are worried about taking the next step with your ecommerce business rest assured, that’s normal! As you grow as a leader and become willing to take more and more risks, you’ll learn how to live with the world of FUD. On this episode of The Amazing Seller, you’ll hear from the guys as they explain what FUD is all about and how you can take steps to mitigate its effect on your business. Fear Uncertainty Doubt Acknowledge your fears, uncertainties, and doubts so they don’t run your life and business! To hear more about what it takes to get a grip on FUD, make sure to check out this helpful episode with Scott and Chris! Use every tool you can to make your brand competitive! Too often many ecommerce sellers get their brand up and running but then fail to identify and utilize all the tools around them. Don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris go over several tools that you can use to get your brand greater exposure. If you don’t know how sponsored product ads work or how to use headline search ads to best position your brand, this is the episode for you! Make sure you aren’t leaving money on the table by listening to Scott and Chris on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:20] What is a Flywheel? [3:00] Brands are the future and Amazon wants brands to be successful.   [6:20] Why sponsored product ads are helpful. [11:30] Grease the wheel to get momentum! [13:00] How you can use headline search ads to your advantage. [18:30] What Amazon looks at when ranking and displaying your product. [25:00] What is bid plus? [31:00] What the FUD? [37:45] Chris shares an example from the Navy Seals. [44:00] Closing thoughts from Scott and Chris.

What is the status of your ecommerce business? Are you firing on all cylinders or do you need an extra push in the right direction to regain momentum? If that’s the case, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, tips for Amazon’s upcoming Prime Day, answers to questions from sellers like you, and much more! Grab pen and paper, you don’t want to miss a minute of this helpful episode! Stick to the plan! As an entrepreneur, you are used to your mind going a million miles a minute. In fact, you might really relate to that well-known fact about how sharks can’t stop swimming or they’ll die! As much as you love the idea of starting new things and jumping to that new shiny object, it’s vital to your success to slow down and stick to a well thought out plan. Fight back that urge to do this and that - zero in on what will make your business grow and get in the best position for long-term success. To hear more about his important topic, make sure to listen to this informative episode of The Amazing Seller! Tips for making the most of Prime Day. As an Amazon seller, you are likely gearing up for Prime Day. What steps are you taking to make sure your business is best prepared for that day? Are you getting anxious? Could you use some helpful tips that will get you headed in the right direction? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few tips that can help sellers like you. Check your inventory! Look at your pricing - do you need to make adjustments? Consider lightning deals. Connect with your email list and offer them a discount to drive traffic.   Hear from Scott as he expands on these tips and much more by listening to this episode! Is it practical to compete with Chinese sellers? As you head into Prime Day and continue to build up your ecommerce business, you may be wondering, “Is it worth it to compete with Chinese sellers?” On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on competing with these sellers. While it might be frustrating to have a seller come in and start cutting into your business, you’ve got to think smarter! Scott encourages sellers like you to refrain from panicking and instead of lowering your price to compete, increase your PPC budget. If you’ve done as Scott has taught, more traffic to your listing will increase your sales over your competition. Make sure to listen to this episode as Scott goes deeper with this topic to help you succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:20] Scott’s thought of the week; stick to the plan. [6:20] Plant seeds today so you can harvest them tomorrow. [8:20] Tips for preparing for Prime Day. [14:50] Question #1: How do I compete with Chinese sellers? [25:20] Question #2: Is it a good idea to create a second account and change my name on my account? [33:30] Closing thoughts from Scott. TRANSCRIPT TAS 529 TAS 529: ASK Scott #165 - Prep for Prime Day 2018 - Chinese Sellers - Adding Seller Accounts and Business Names [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 529 and session number 165 of Ask Scott. This is where I answer your questions here on the podcast. I’m going to do it here again today and, yeah, I’m excited because... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/buildlist www.

How do you create engaging content that will connect with your target audience and allow you to position yourself as an authority in your niche market? Where do you even start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can get started making interesting content that your audience will love. In their conversation, the guys provide three types of content that you can create in a simple plan that’s easy to execute. If you are ready to take this next step with your ecommerce business, this is the episode for you! Address FAQs and questions your audience should ask. One of the best ways to start developing content on a blog or on a platform like YouTube is by addressing some common and frequently asked questions about your niche market. By taking this approach, you can position yourself as an educator and knowledgeable resource that your target audience can trust. You should also consider addressing the top questions about your niche market that interested customers should be asking. This also shows that you are anticipating and being proactive about the concerns of your target audience. To hear more about this first type of content you can use to get your brand greater exposure, make sure to listen to this helpful episode of The Amazing Seller! Create “How to…” content. What does it take to create content that will appeal to those beyond just entry level type curiosity for your niche market? How can you connect with that next tier of consumers who are looking to improve or go deeper with your type of content? According to Scott and Chris, you need to start focusing on “How to…” type content. This is content that many consumers look for on Google or YouTube by typing the phrase, “How to…” and your targeted keywords. If you want to capture that type of customer, you’ve got to start addressing the “How to…” questions and create engaging content that will show your customers that you know what you are talking about. Go deeper with this subject and more helpful tips from Scott and Chris on this episode of The Amazing Seller! Prepare product reviews and comparisons. If you’ve paid any level of attention to trending videos and blog posts, you’ll know that product reviews and product comparisons are a huge hit. If you are ready to take your content creation to the next level, you should consider moving in this direction. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how to start creating this type of engaging content. You can start producing this type of content by creating a product review of your product or a comparison of your product to a competitor's product. Chris also touches on why it could be helpful for you to create reviews of other products in your niche market to further your reputation as a knowledgeable expert. Learn more about creating product reviews and comparisons by listening to this fascinating episode! Tips for making a compelling video. You might be thinking that creating a video sounds like a better option for you instead of writing a blog, but where do you start? How do you create an engaging video that connects with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide some helpful tips on how to create an appealing video. Provide the value of the content up front. Tell them what you are going to teach them. Deliver on your promise and provide exactly what you said you would. Make sure to include a call to action (ex. Subscribe to this channel, comment below, etc.) Hear more helpful tips on content creation from the guys by listening to this informative episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

What are sales funnels? How can ecommerce sellers use them to grow their business and connect with their target audience? Is it as complicated as it seems or is there an easier way to get started with sales funnels? On this episode of The Amazing Seller, you’ll join Scott and Chris as they continue their road trip to Georgia. In their conversation, the guys explain how to use sales funnels, what you should expect when starting out, tools you can use, and so much more! Grab pen and paper, you don’t miss a minute of this engaging and helpful episode! What is a sales funnel? Did you know that you’ve been through a sales funnel before? It’s true! If you’ve ever been through a buying process that brings you in for one thing but you end up leaving with more than just the thing you went in with, you’ve been through a sales funnel! To put it another way, a sales funnel is a sales process that walks the buyer through multiple options that will further connect them to the brand. As you can see, this is a helpful tool that ecommerce sellers like you can use to build up and expand the reach of your brand. To hear more about sales funnels and how you can use them in your brand, make sure to check out this informative episode of The Amazing Seller! The ultimate goal. What should be your goal when you start using a sales funnel? Is it realistic to expect massive profits from this tool right away? On this episode, you’ll hear from Scott and Chris as they explain what sellers like you should expect when using sales funnels. As much as you’d like to make an instant profit from sales funnels quickly, that’s simply not a realistic expectation. According to Chris, a better expectation would be to break even or possibly lose a little bit of money. At the end of the day, you’ve got to adopt a long-term approach and realize what you are receiving for the price you are paying with your sales funnel. Get more helpful insights into how sales funnels work and what you should expect by listening to this helpful episode! Why you should use a sales funnel. Is there a specific reason why ecommerce sellers should start using sales funnels? Yes! Sales funnels help you gather an audience and walk your customers through a sales experience that you’ve thought through and crafted from beginning to end. One of the reasons why many sellers hesitate to start using a sales funnel is because the whole process sound intimidating. It doesn’t have to be! Take the time to listen to this episode as Scott and Chris breakdown the whole sales funnel process and how sellers like you can start using it today! Hear more by listening to this episode of The Amazing Seller! When you should use a sales funnel. Getting a better idea of what a sales funnel is and what to expect when using it, you might wonder when would be the best time to use a sales funnel. According to Scott and Chris, the best time to start using a sales funnel is when you have a lease three products in your brand. From there, you can start a simple and basic sales funnel to connect with and appeal to your target audience. Learn more about when to start using sales funnels to build up and expand your ecommerce brand by listening to Scott and Chris on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Where to start your ecommerce journey. [3:30] What is a sales funnel? How is it used? [10:00] What should you expect with using sales funnels? What’s the goal? [15:00] The guys share how their brand’s sales funnel has worked. [22:00] Chris runs through a free plus shipping offer. [29:00] How offering a bundled product can help. [31:00] Tools you can use to start building your sales funnel. [33:00] Why using sales funnels makes sense.

Are you fired up and ready to advance your ecommerce business to the next level of growth? Could you use a little bump of encouragement and motivation to keep you headed toward your goal? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott share his thought of the week and then launch into a couple of answers to questions submitted by TAS followers like you. You don’t want to miss this informative and helpful episode! Why you should be willing to fail. As an entrepreneur, you have to be automatically inclined to take some measure of risk or else you’d be content working a 9 to 5 without any problem. The issue is, many people might be willing to take one scary step toward starting a business but then they suddenly get scared to keep progressing and taking risks to grow their business. Don’t fall into that same trap! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you should be willing to fail if you have any hope of building a thriving ecommerce business.   Difficulty and challenges will come, will you rise to the occasion? What is your attitude toward setbacks and challenges? Do you see them as signs from the universe that you are headed down the wrong path? Or do you see them as temporary and expected speed bumps on your journey? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why failure only occurs when you give up. This simple mindset shift can make all the difference. Don’t throw up your hands in despair when you make a mistake or struggle through a hard time, use it as a moment to learn from! Make sure to listen to this episode as Scott explains how this approach has played out in his own journey. Is it better to sell a product others are selling or create your own? What is the best way to get started with an ecommerce business? Should you get started with a hot product that lots of sellers are bringing to market with the hope that you’ll be able to market it better? Or should you focus on creating a product from scratch and build a brand and audience around that product? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on the best way to get started. While it seems like the harder path to go down, Scott stresses the value of building a product and brand from scratch. This way you won’t have to worry about a ton of competition out of nowhere and end up with products that you can’t sell. To hear more about Scott’s take on this important topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott’s thought of the week; be willing to fail. [6:00] An example of when Scott took a risk and put himself out there. [12:20] Question #1: Should I buy a store on Shopify? [20:30] Question #2: Create a product from scratch or sell an existing one? [28:00] Closing thoughts from Scott. TRANSCRIPT TAS 526 TAS 526: Ask Scott 164 - Buying Businesses - Selling HOT (Trendy) Products [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 526, session number 164 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/youtube www.theamazingseller.com/524 www.theamazingseller.com/525 Shopify Empire Flippers Quiet Light Brokerage www.alibaba.com NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!

Can you imagine what it would be like to have your brand absolutely crushing it in your niche market? While most entrepreneurs can imagine what success and fortune would look like, getting there is the hard part. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three pillars to building your brand. Scott doesn’t just talk the talk, he’s been there at the very beginning and has the battle scars to prove it. Take this opportunity to learn from Scott’s expert perspective and find out what it will take to get your ecommerce brand to the next level of growth! What does it mean to build a brand? Is brand building just slapping a logo on your products and selling them? How difficult can that be? Or is there more to brand building? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the ins and outs of brand building and what sellers like you can do to build a brand that will go the distance. At the end of the day, Scott’s version of brand building comes down to establishing yourself as an authority in your niche market and building an audience. While it’s not an easy path, Scott stresses that this brand building process will lead you toward sustained profitability and growth. Hear more from Scott on this important topic by listening to this episode! Have you built your home base yet? If you have any hope of building a thriving ecommerce brand, you’ve got to get to work on creating a “Home base” for your brand. While the term may sound intimidating and complex, it doesn't have to be. All you have to do to get started is go to Wordpress or any other hosting site and start building a website with a blog. From there you can add components like an ecommerce store and landing pages. Don’t delay on this vital step! Get Scott’s helpful tips on getting a home base up and running by listening to this informative episode, you don’t want to miss it! Build an email list and use it! Have you been convinced that you should build an email list for your brand yet? What are you waiting for? Building an email list is a sure-fire way to connect with your audience and create an asset that you can use with any platform or channel. If you are intimidated by the email list building process, let Scott guide the way! On this episode of The Amazing Seller, you’ll hear why email list building is so important, how you can use it effectively, and what it takes to get started. Make sure to check out the resources section of this post for a link to the email list building workshop that Scott put together for TAS followers like you! External channels can help you build your brand’s presence. One of the best ways to connect with your audience and build your brand’s presence on the web is by investing time and resources into external channels like YouTube, Facebook, Instagram, and others. What does building up those external channels look like? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through an example that sellers like you can use to get the ball rolling on your external channels. Don’t overcomplicate it! Find out what it takes to get your brand off of the ground and connecting with your target audience by listening to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] What does it mean to build a brand? [5:30] Why Scott is creating content on YouTube. [7:00] Every business needs a “Home base.” [13:30] Build an email list! [17:30] Create external channels for your audience. [21:30] Why you need a Facebook fan page. [25:00] Scott gives an example of how to utilize a channel like YouTube. [29:30] Scott recaps all three pillars of building your brand.

What if you could leverage that one thing that you are super passionate about and build a brand around it? Sounds too good to be true? It’s not! There is a way for high performing men and women like you to go out there and build something that you can be proud of! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lori to the podcast for a special coaching call. In their conversation, Scott explains how Lori can use her passion for the Keto diet to build her brand and reach a niche audience. If you’ve been wondering how to start a brand and where to start building it, this is the episode for you, don’t miss it! What is your story? Tell it! Everyone has a unique story to tell. Your story might revolve around a particular sport like baseball or competitive running. Or it may center on a hobby like bass fishing or off-roading in your Jeep! Wherever your story leads, you should consider using it build a brand and start a business. Don’t overcomplicate it,  just find a way to identify and tell your story! To hear more from Scott about telling your story in an effective way that helps you build a brand, make sure to listen to this informative episode of The Amazing Seller! Capture your audience with an engaging video. Did you know that one of the most effective tools in the marketplace right now is the use of video? It’s true! Just think of how many videos you’ve stopped to watch either on YouTube, Twitter, Facebook, or Instagram in the last 24hrs. What would it take for sellers like you to harness the power of video to connect with your target audience? On this episode of The Amazing Seller, Scott breaks down how to get started with an engaging video. Scott’s tips range from bringing all of the excitement and energy you can muster to the video to making sure you mention an action step and a hook. Get all the details that you need to make a successful video for your brand by listening to this episode! Why you should build up your email list. If you’ve been around the TAS community for very long you know that Scott is passionate about getting sellers like you moving toward building up your email list. The fact of the matter is, an email list is a tool that you own and you can use at your own discretion to drive traffic and communicate with your audience. Where are you at with your brand? Have you built an email list yet? What are you waiting for? Find out how an email list can help you build up a blog, Facebook fan page, YouTube channel, and more by listening to this episode of The Amazing Seller, you don’t want to miss it! If you put in the time, you’ll see results! Too often people are looking for the quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. On this episode of The Amazing Seller, you’ll hear from Scott as he coaches Lori through the brand building process and how it can lead to great results. Scott stresses that this is not a quick and easy way but that it takes time and effort. If you are ready to do the work, you’ll see that Scott’s method really works. Make sure to grab your pen and paper as you listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Lori joins the podcast and shares a little bit about her story. [10:00] Starting with a blog and connecting with an audience. [15:00] Identifying a niche audience. [17:30] Creating an appealing video. [26:00] Building up an email list and offering a product. [32:00] Utilizing a Facebook fan page. [34:00] Scott shares how this approach has worked with his brand! [38:00] Closing thoughts from Scott.

Do you think it’s time to take your ecommerce business to the next level? Are you ready to explore growth options outside of Amazon so you can increase your profit margins? What is the roadmap to get there? Where do you even start? You’ve come to the right place! On this episode of The Amazing Seller, you’ll join Scott and Chris on the road as they travel to Georgia en route to an upcoming event and bring you along for the ride. In their conversation, the guys explain what Phase two entails, options you should start considering to diversify the channels your brand is featured on, and much more! You don’t want to miss a minute of this engaging episode! What is Phase 2? If you are ready to “Graduate” from Phase 1 of building an ecommerce brand and you are ready to move forward with what Scott and Chris are calling Phase 2, buckle up! On this episode of The Amazing Seller, the guys explain what you should expect from Phase 2 and how you can get started with it today. What is Phase 2? It's going deeper with much of the content that Scott has already introduced to the TAS community but with an eye of moving away from Amazon. This also includes what Scott has been covering lately under the phrase, digital marketing. To hear more about Phase 2 and how you can get started, make sure to listen to this episode! Don’t become channel dependent! Did you know that any business that is dependent on any one thing for too long is destined to fail? It’s true! If for whatever reason, Amazon decided to blacklist your account right now, would your ecommerce business survive? Chances are, your answer is no. What’s the solution? According to Chris and Scott, you’ve got to work hard at diversifying your channels so you are prepared when the curveball comes your way. Don’t leave it all up to chance! Learn from Scott and Chris’ years of experience in building ecommerce businesses on and off of Amazon so you can have a thriving business! The difference between an ecommerce site and a sales funnel. What is the difference between driving traffic to your ecommerce site and driving traffic to your sales funnel? Which place is the best landing spot for your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the difference between each landing location and why it matters which one you choose. The main difference between the two options is that a sales funnel is a more narrow and focused experience for your customer. When you drive your customer to your sales funnel, they won’t hear all about your brand and all the other distractions that a full site might feature. Which one should you send your customers to? It depends on where you are at in your brand development. Listen to Scott and Chris explain which option might be best for you by listening to this helpful episode! Three ways to grow your business separate from Amazon. As Scott and Chris expand on what Phase 2 is all about, you might be wondering where you should jump in to get the ball rolling. According to the guys, there are three great starting points for you to move from Phase 1 and start working toward Phase 2 of your ecommerce business. Start looking at other marketplaces to take your brand. Learn how to use sales funnels to drive traffic. Begin building your ecommerce site. Which option is the best one for you? Hear more from the guys as they expand on each of these ways to grow your business off of Amazon by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] What is Phase 2? [5:30] Why you shouldn’t be channel dependent. [10:30] Going internationally on Amazon is great but you still need to diversity!

What’s the deal with advertising on Facebook these days? Is it still a good platform to market your business on in light of all the privacy concerns? Is Messenger really the best channel to connect with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Rick Mulready. In his conversation with Scott, Rick covers why Facebook is still a good platform for marketing, what it takes to build a custom audience on Facebook, the ins and outs of using Messenger in an effective way, what’s working in the Facebook ad space, and so much more! You don’t want to miss a minute of this engaging episode with Rick! Is Facebook still a good platform to market your brand? With all the recent news about Facebook and privacy concerns, is it still a good platform for ecommerce businesses to market their brand? On this episode of The Amazing Seller, Scott sits down with Facebook expert, Rick Mulready. Rick explains that in spite of all the concerns about Facebook, it is still a massively profitable and efficient tool for ecommerce businesses. Don’t run for the hills! Facebook is making good changes to its privacy policies and they are coming up with new ways for sellers like you to engage your audience. To hear more from Rick’s expert perspective, make sure to listen to this informative episode! How to build a custom audience on Facebook. If you’ve done your homework and you’ve got a list of people who have purchased from you, how can you use that information to start building an audience on Facebook? Is that the best way to start building your custom audience or is there a better way? According to Rick Mulready, that is exactly what Facebook wants you to do! Once you’ve uploaded that information, then you can start building what's called a “Lookalike” audience list that you can use to start broadening your reach. While “Cold traffic targeting” is still a good approach to use, Rick is convinced that this approach is the best way to get your brand started on Facebook. Learn more from Rick on this important subject by listening to this episode! Using Messenger to connect with your audience effectively. In the ecommerce world, many leaders are going crazy over the huge open and click rates that they are seeing when they use Facebook Messenger to connect with their audience. Should you start using Messenger to connect with and broaden your audience? What is the best way to use Messenger? On this episode of The Amazing Seller, you’ll hear from Facebook marketing expert, Rick Mulready. From Rick’s perspective, the best way to use Messenger is by leading with “Permission based content.” Permission based content is content that asks for a type of response or engagement from the customer. You can even think of your strategy with Messenger this way, engage in a way that you would like to be engaged. What else can you learn from Rick’s approach? Find out on this exciting episode! Don’t get discouraged, roll with the changes! What is your response to change? Do you embrace it and move on or do you shrink back and hide until it’s passed? If you hope to be in the ecommerce industry for any length of time, you’d be wise to adapt to the many changes that will come your way. It’s so easy to get discouraged and frustrated, don’t let that happen to you! You are in control of how you respond to any change that Facebook, Amazon, YouTube or any others roll out. Keep up to date with any an all changes that affect the ecommerce community by staying connected to The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Rick Mulready joins the podcast to talk about how to effectively use Facebook. [5:30] Facebook is not going away! [10:00] Building a custom audience on Facebook.

How do you build and develop an audience for your ecommerce business? What does it take to reach your target demographic group? Should you focus on multiple channels or just one at a time? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five ways that sellers like you can get started with building your audience. Don’t leave all of your audience-building efforts to chance! Learn from Scott expert advice and walk away with clear action steps by listening to this engaging episode, you don't’ want to miss it! You’ve got to be ready to play the long game! Let's face it, building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, nothing worth having comes easy. On this episode of The Amazing Seller, you’ll hear from Scott as he explains what it means to play the long game and build your business step by step. If you are ready to put in the time, you’ve come to the right place. Get all the info you need to start your ecommerce business by listening to this valuable episode! No experience necessary, learn as you go. Have you ever heard of the phrase analysis paralysis? It simply means that you can study and research something so much that you can’t find a simple place to start. Don’t let that happen to you! The truth is, you don’t have to be an expert at building an ecommerce business to get started. Sure, you should have important resources that you rely upon to help you navigate issues as they come up but you don’t have to know everything to get started! Learn from Scott’s story and just pick your first step so you can get moving today. Learn more by listening to this helpful episode! 5 ways you can build an audience. If you’ve come to the stage in your process of building your ecommerce business where you are ready to start growing an audience, Scott’s developed five ways to help you begin. You don’t have to go it alone! Here are the five ways you can start building an audience for your ecommerce business; Build a blog. Create and start using a YouTube channel. Create an Instagram account for your brand. Create a Facebook fan page for your brand. Build an email list to connect with your audience. (Bonus) Start a podcast around your brand. To hear Scott expand on each of these six ways to build an audience for your ecommerce brand, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! 3 action steps you should consider starting today! Too often business leader and entrepreneur have all these great ideas but lack a clear way to move forward and execute them. Have you struggled with this issue in the past? How can you break the cycle of inaction and move forward with clear action steps? On this episode of The Amazing Seller, you’ll hear from Scott as he provides three action steps you can utilize that will help you move forward with your business. Choose a platform to focus on. Where is your market right now? Search “How to…” for keywords on YouTube. Be consistent and create a schedule. Whichever step is the right one of you to take today, choose one! Don’t let this awesome opportunity to get started pass by. To hear Scott go further with these steps and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] You’ve got to play the long game! [4:45] Some TAS news you need to hear. [8:30] You don’t have to be an expert to get started. [10:00] Real life brand and audience building examples. [18:00] YOU are The Amazing Seller!

Are you ready to dive into another session of Ask Scott here on The Amazing Seller? This is the place for sellers like you who are trying to build momentum on their journey to build a thriving ecommerce business. On this episode, you’ll hear from Scott as he shares some exciting news about new TAS projects he’s working on, why it’s so important to find a source of excitement and inspiration to tap into, answers to questions from TAS followers, and much more! You don’t want to miss this great opportunity to learn helpful insights and tips that could take your brand to the next level! Find a source of excitement and inspiration and use it! Let’s face it, this mission to build a sustainable business can wear you down! So what’s the answer? Do you just grind it out until you burn out? Well, there will be seasons where you will have to grind it out but what if you could find a tribe of people who help to re-energize you? Imagine how much further you could go if you had a way to fan those flames! Listen to this episode of The Amazing Seller as Scott explains how sellers like you can tap into the right voices and build a community that builds you up so you can go the distance! Why you should always drive traffic to your email list. Is it a good investment of time and resources to build up your following on channels like Instagram and Facebook or should you focus your efforts on building up an email list? On this episode of The Amazing Seller, Scott explains his thought process when it comes to building up your following. You might be surprised to hear that Scott encourages sellers to build up channels like Instagram but he says to do this in addition to building up an email list, not in place of that strategy. To get more of Scott’s insights on building up a following for your brand how to best utilize that following, make sure to listen to this episode! Is an opportunity to sell your product on Walmart worth it? While Amazon continues its dominance in the ecommerce industry, the likes of Walmart and others are trying to provide some much needed competition. The question is, should sellers take  Walmart up on its offer to use their platform for sales? On this episode of The Amazing Seller, Scott shares his thoughts on this important topic. At the end of the day, Scott says that if you are invited to sell your product on Walmart and the process won’t distract or slow down any other plans for expansion like taking your brand international, you should go for it! Make sure to listen to this episode as Scott expands on this subject and much more, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Plans for some awesome TAS content that you need to know about. [7:00] Stay fired up! [10:30] Question #1: Would it be a good idea to drive my followers to Instagram? [18:00] Question #2: Should I list my color variations as separate listings? [21:30] Question #3: What do you think about selling on Walmart.com? TRANSCRIPT TAS 520 TAS 520: Ask Scott #162 - Instagram vs Email List - Variations - Selling on Walmart [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 520 and session number 162 of Ask Scott. This is where I get to answer your questions here on the podcast and I'm going to do it again here today because you guys have submitted some questions so I'm going to answer them. And I really want to mention… LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/buildlist www.theamazingseller.com/youtube www.theamazingseller.com/boost

What if there was a way for you to create a new income stream and validate new product ideas? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can leverage a blog to feature products that appear on Amazon. This is by no means, a get rich quick scheme. If you want to make this opportunity work, you’ve got to put in the hard work and follow Scott’s helpful five-step process. To find out what it takes to get started with this venture, make sure to catch this helpful episode! Become an affiliate for Amazon & Clickbank! A great way to earn revenue on your blog is to feature products from Amazon and digital product from Clickbank that line up with the general theme or focus of your brand and blog. In order for this to succeed, you’ve got to be able to create engaging content that your target audience will connect with. Don’t miss this simple way to create an additional revenue stream by linking to traditional and digital products! Learn more about this whole process from Scott by listening to this engaging episode of The Amazing Seller, you don’t want to miss it! Optimize your blog post content! If you are ready to start putting time and energy into building up a blog so that you can receive income from affiliate links, you’ve got to start working on optimizing your blog and its contents. How will people find you? What keywords will you use? How can you connect with other blogs and come up with a partnership? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can start optimizing your blog so the right people can find it and engage with your content. Don’t leave it all up to guesswork and chance! Learn more by listening to this exciting episode! Leverage your email list to drive traffic. If you’ve been around the TAS community for very long, you know that Scott is BIG on sellers creating their own email list to connect with their target audience. Have you built your email list yet? What’s holding you back? On this episode of The Amazing Seller, Scott goes over a great use for your email list and how it can help you make money without a product to sell! Scott explains that you can utilize your email list to drive traffic and hopefully affiliate sales through your blog post. Again, it’s helpful to make sure that the content you are driving your followers to provides value and connects with your brand. Learn more about this important topic from Scott by listening to this episode! Use the sales data to validate product ideas! Wouldn’t you love to make money while you used the market to validate product ideas for your brand? Of course, you do! Is that amazing scenario even possible? What does it look like? On this episode of The Amazing Seller, Scott shares how he and his team have used this strategy of analyzing the sales from their blog to drill down into niche product ideas. You can use this same strategy to see which products your target audience is attracted too and then go to work on your next product idea! It doesn’t have to be more complicated than that! Get more helpful tips and insights like this one from Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] How signing up for Amazon Associates works. [7:00] Scott launches into the 5 steps you can use today! [10:00] How to feature links to digital products on your blog. [13:00] Driving traffic to your blog. [15:00] Using your email list to drive traffic to your blog. [18:30] Look at the data you’ve created with your posts. [20:00] Scott recaps all 5 steps. [22:30] Buying a site or blog that aligns with your brand. [27:00] Closing thoughts from Scott.

What does it take to overcome self-doubt and move forward to build a business in the ecommerce sector? How do you create an environment where you can thrive and grow as a business leader? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to discuss the topic of self-doubt. In his conversation with Scott, Joel explains how to identify what is holding you back, why it’s important to surround yourself with the right people, how money amplifies your character, the steps to overcome self-doubt, and so much more! You don’t want to miss a minute of this engaging episode with Joel! How to identify what’s holding you back. Imagine what it would be like to hone in on that one thing that is holding you back in life and business. Are you looking for a way to identify and remove that obstacle that you can’t quite seem to conquer? You’ve come to the right place! On this episode of The Amazing Seller, Scott sits down with Joel Bower and together they reveal a helpful approach that sellers like you can use to find out what’s holding you back. To help you get started with identifying the thing that’s holding you back, Joel suggests taking pen to paper and writing down why you are fearful of moving forward with your business. Make sure to listen to this episode as Joel and Scott expand on this topic and more! You’ve got to find the right voices to listen to! One of the major causes of stunted growth and development in leaders comes down to the people they surround themselves with. Who are the voices that you allow to influence you and hold sway in your life? Do you need to make some changes? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they go over why it’s so important to make sure you are listening to the right voices in your life. Joel goes even further and encourages sellers like you to work hard and gathering a diverse chorus of voices and personalities that you surround yourself with. Learn more about this topic from Scott and Joel by listening to this helpful episode! How money and success reveal who you really are. Did you know that the quickest way to get to the heart of a person is to give them loads of money and success? It’s true! The truth is, money is neutral, wealth alone doesn’t have the ability to change your character, it only reveals what was already there. On this episode of The Amazing Seller, Scott and Joel dive into the topic of success and money to analyze how it reveals what lies beneath the surface of business leaders. Don’t get caught up in the lie that money and profit are evil, they aren't! Find out how you can learn from this important observation and set yourself up for success early in your career by listening to this episode! Steps you can take to overcome self-doubt. When it comes down to it, what are some steps that you can take today to start moving away from self-doubt and toward a brighter future? On this episode of The Amazing Seller, Scott and Joel cover key steps that you can begin working on right now! What does success mean for you? Write it down! Where are you right now? What’s holding you back? Write it down! Start building the bridge between what you want and where you are. Begin with small steps, break it down. If you are ready to take action and start the hard work of walking through these steps to break free of the hold that self-doubt has over you, make sure to listen to this episode as the guys expand on these helpful steps! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:30] Identifying what’s holding you back. [10:30] Surrounding yourself with the right people. [12:30] The power of understanding your own story. [22:00] Serving a market and understanding how you can help other...