The Amazing Seller

Are you fired up and ready to go? How are you progressing in building your ecommerce business? Could you use some helpful tips and insights to get your brand in a better position to compete? You’ve come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he reflects on his recent trip to Sellers Summit, explains the direction he’s headed with TAS, and answers to questions submitted by TAS followers like you! Don’t miss this great opportunity to get tap into Scott’s excitement and energy! What decision will you make? It may sound crazy but did you know that the difference between success and failure comes down to a decision that you choose to make? When you boil it all down, you really only have two options in life and business. Do something or do nothing. Which will you choose? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how making the decision to take action and do something can lead you down the path toward growth and opportunity. Are you guaranteed success if you take action? No! But once you get the ball rolling and experience failure and setbacks, you can learn from them and move forward. You won’t get anywhere by standing still! Hear more from Scott as he expands on this topic by listening to this episode! How to use product inserts properly. How can you effectively connect with your customers and fans? Is there a way to communicate with them through your packaging? Yes, there is! You can include something called, “Product inserts” to give more information to your customer on how they can use the product they purchased more effectively. The key here is, Amazon doesn’t want sellers like you to drive their customers away from their platform. This can be a fine line to walk. Find out how to use product inserts as effectively as possible by listening to this episode of The Amazing Seller, you don’t want to miss it! Can you get rich quick using Scott’s ecommerce approach? Let’s face it, the drive in many ecommerce and entrepreneurial spaces today is to get rich quick. If you’ve been around the TAS community for very long, you know that’s not what Scott is all about. He wants to help sellers like you build a business and become successful but that’ll take hard work and determination. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he doesn’t endorse the get rich quick approach. You can tell that this is an important topic for Scott, he gets pretty passionate and fired up about it and for good reason! Learn more about Scott’s mindset and what it’ll take to build a thriving ecommerce business by listening to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott shares some takeaways from Sellers Summit. [6:30] You have two decisions in life, which one will you choose? [17:00] YOU are The Amazing Seller! [21:00] Question #1: Do you have any updated thoughts on product inserts? [27:30] Question #2: I have a 6 figure job, should I leave it to start an ecommerce biz? TRANSCRIPT TAS 517 TAS 517: Ask Scott #161 - Advanced SELLERS Digital Marketing - Product Inserts in 2018 - TRUTH about This Business [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 517 and session number 161 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again today and today I am really excited to be back on the mic because... LINKS MENTIONED IN THIS EPISODE Sellers Summit www.theamazingseller.com/ask www.

Let’s face it, building a brand that’s successful isn’t an easy task.  If you are anything like most prudent business leaders, you'll take any help that you can get. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they unpack some insights they recently shared at a mastermind event. In their conversation, the guys touch on how to use external traffic, why you shouldn't delay in building an email list, how to connect with social media influencers, what it takes to craft compelling offers for your target audience, and much more! You don’t want to miss a minute of this engaging episode! How to harness the power of external traffic. Remember that old line “If you build it, they will come” from the Kevin Costner movie, “The Field of Dreams?” While that may apply to spirits coming to a mystical baseball diamond, it doesn’t apply driving traffic to your product listing. If you build everything just right, you still have to find your audience and drive them to your product listing, an email list, or a landing page of some type. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can take full advantage of external traffic to your brand is in the best position to succeed, don’t miss it! Is it really necessary to build an email list? Yes! If you’ve heard it here once, you’ve heard a thousand times, build an email list! Seriously! What are you waiting for? Don’t you want an effective tool that you can use at your own discretion to communicate with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain all the benefits of creating an email list and how it can help sellers like you get an edge over the competition. This is a tool you can use to validate new product variations, get helpful feedback on the direction of your brand, drive traffic to your listing, and so much more! If you haven’t been convinced of the necessity of building an email yet, you need to listen to this episode! Connecting with social media influencers is easier than you might think. Taking that first step to connect with a social media influencer may sound really intimidating but it doesn’t have to be! Stop putting stock in your own excuses and go for it! On this episode of The Amazing Seller, Scott and Chris break down how easy it is to reach out to an influencer and begin the process of partnering with them. It’s as easy as pulling out your smartphone and recording a video to send to an influencer in your niche market. What do you have to lose? Don’t make it more complicated than it has to be! Hear more from the guys as they expand on this subject and more on this helpful episode! What it takes to create a compelling offer for your target audience. Have you taken the time to create an offer to entice and engage your target audience yet? What worked for you, what didn’t work? Do you plan on creating another offer in the future? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their tips on creating a compelling offer for your target audience. One of the most important tips that the guys share is to make sure that the offer you making to your target audience is valuable! You aren’t going to get anyone interested in something that is either junk or inexpensive. Get more tips from Scott and Chris by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Chris joins the podcast and shares his impression of the mastermind he attended. [6:00] Scott launches into the 5 key elements of scaling a business to $1 million. [15:30] Why it’s important to understand how to use external traffic. [28:00] Don’t avoid building an email list! [38:30] What it takes to connect with social medi...

What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis! Watch out! Children are more perceptive than you may think! Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode! Looking for ways to serve people. One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world! How to get started in any market. If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market. Figure out who your target audience is. Observe and study your competition. What works for them? What doesn’t? How can you improve on your competition's approach? Go deep with your product/service and how it helps your customer. These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it! The influence and impact that parents can have on their children. Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the pod...

How’s your progress toward building your ecommerce business going? Could you use a little push in the right direction to get back on track? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some helpful insight from a recent conversation he had with his oldest daughter. He also covers answers to questions submitted by sellers like you! Don’t miss this exciting episode that delivers the tips and information you need to succeed! Making money isn’t taboo! While it may be popular to “Hate” on businesses that make a lot of profit and successful people who live extravagantly, there’s reason for caution. At the end of the day, money is neutral, it’s what people do with it that makes all the difference. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a recent conversation he had with his oldest daughter about money. What he ultimately wanted to get across to his daughter was the lesson that you can have a positive impact on the world with the money you earn and that earning money isn’t some taboo to be ashamed about. To hear more about Scott’s perspective on this topic, make sure to catch this episode! UPC changes and maintaining momentum. What options are available if you are running into challenges when it comes to your product’s UPC? Can you get a new UPC and maintain your product’s status on Amazon? On this episode of The Amazing Seller, Scott tackles a question from a TAS follower like you who is facing this very scenario. While it may not be ideal, if you are out of compliance with Amazon’s terms of service you’ll need to start over with an authorized UPC. To get all the details about UPC’s and how to find ones that are above board, make sure to listen to this helpful episode, you don’t want to miss it! Creating a streamlined brand and securing trademarks. Are you ready to take your ecommerce brand to the next level? Have you been trying to figure out if this whole ecommerce thing is right for you and have reached the point where you are ready to go all in? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to streamline your brand and get started on brand registry. While all the steps and terms may sound confusing, Scott takes his time to break down the whole process so sellers like you can jump right in without missing a beat. To hear more about his subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott shares a conversation he recently had with his oldest daughter about money. [13:30] Question #1: How do I change my product’s UPC without starting all over? [17:50] Question #2: What is the best way to go about securing a trademark? [22:30] Question #3: How do run the best PPC strategy? TRANSCRIPT TAS 514 TAS 514: Ask Scott #160 - Changing Current BRAND - Trademark and Multiple Products - Scaling Sponsored Product Ads [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 514 and session number 160 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/300 www.theamazingseller.com/PPC www.theamazingseller.com/ask NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

How can ecommerce business leaders like you take your brand to the next level of growth? Is there anything you are missing that a seasoned ecommerce expert could help you see? On this episode of The Amazing Seller, Scott sits down for part two of his conversation with Allison and Tim. In their conversation with Scott, Allison and Tim learn about the importance of building your own assets away from YouTube and Amazon, they discuss how their brand is uniquely positioned in the marketplace, they find out why they need to start developing a Facebook presence, and so much more! Discover what lessons you can come away with from their coaching call with Scott by listening to this informative episode! You’ve got to start building your own assets! If you were to take an inventory of your business right now, what assets do you have at your disposal? As an ecommerce business leader, you probably don’t have much starting out, but what are you working toward? What are you building? Have you considered building an email list as a way to ensure your brand can outlast any significant market changes from Amazon, YouTube, Instagram, etc.? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why sellers like you need to think long-term about the assets you can create to set your business up for success. Don’t miss this helpful episode! Recognize and leverage your unique position in the marketplace. Do you know what unique advantage that you and your brand bring to the marketplace? Seriously! Every person has a unique story to tell and personality to display, how can you use yours to advance your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what he sees in Allison and Tim’s brand and how they can use their story to their advantage. While you may not feel like you have a story to tell or you don't’ feel like putting your story on display, find someone who can represent your brand. People connect with people! Learn more about this important topic by listening to this episode! Why you need to start building a Facebook presence for your brand. If you have any hope for your brand to grow its social media presence, you need to be on Facebook. It may sound crazy but it’s true! Facebook is the most likely place where your target audience spends their time and interacts with their social network. Don’t you want to take advantage of that as a business leader? On this episode of The Amazing Seller, Scott convinces Allison and Tim to change their perspective on utilizing Facebook for their brand. If you only view Facebook as a platform to share your content on a newsfeed, you are missing out! Learn from Scott all about Facebook videos, Facebook Ads, fan pages, how to market your product on the platform and so much more! You don’t want to miss a minute of this useful episode! Give yourself permission to learn along the way. Has your journey as an ecommerce business leader been smooth and easygoing? If it’s been like most ecommerce leaders, the answer is likely, no. What lessons have you learned along the way? Have you given yourself permission to fail as much as you’ve encouraged yourself to succeed? The path of an entrepreneur is a bumpy one and you’ve got to be prepared to pivot and make adjustments along the way. Learn from Scott’s experience and his helpful advice as a seasoned ecommerce business leader by listening to this fascinating episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] Scott launches into part two of his coaching call with Allison and Tim. [7:00] Why it’s important to start building your own assets. [12:00] How Allison and Tim are uniquely positioned on the marketplace. [15:30] Why building a Facebook presence is so important.

What does it take to get a six-figure business unstuck and back on the road to prosperity? How do you make sure you aren’t missing significant opportunities to expand your brand build a sustainable business model? On this episode of The Amazing Seller, you’ll hear from Scott as he speaks with Alison and Tim on a coaching call. In their conversation with Scott, Alison and Tim go over their business, consider how to leverage their growing YouTube channel, learn why it’s important to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Alison and Tim! How to leverage a growing YouTube channel. What can you do to take full advantage of a successful YouTube channel as it relates to building an ecommerce brand? Is there a way to ensure that your followers can stay connected to your content outside of YouTube or whichever social media channel they find you on? On this episode of The Amazing Seller, Scott explains why sellers like you should create opportunities for your followers to join an email list. Don’t assume that you will always have access to your YouTube channel or Facebook group! Things can change quickly and you want your business to be prepared for the worst-case scenarios. Listen to this episode as Scott explains how to leverage a YouTube channel for the best results and much more! What it takes to connect with social media influencers. How can you expand your reach and find new ways to connect with your target demographic? What does it take to get connected with social media influencers that align with your brand’s niche focus? On this episode of The Amazing Seller, you’ll hear from Scott as he helps Alison and Tim understand how to connect with social media influencers in a way that makes the most sense for their business. Scott also explains why it’s important to create bundles that entice your target audience and why you should drive them to a landing page so you can capture their info and keep them apprised of your brand’s offerings. Learn more from Scott on this exciting episode! Use your passion and share your story! What is one of the best ways to grow your brand and build long-term success? Connect with your target audience by sharing your passion and your story! Seriously! If you can find a way to share your love for cooking or bass fishing in a genuine and authentic way, you’ll find a following in no time! While it may be a simple approach, it’s not without its unique challenges but this method is a proven way to build a following that will help your business grow. To hear more about this effective strategy and how Scott encourages sellers like Alison and Tim to use it, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why it’s important to pick one area of focus. Do you ever struggle with honing in on one area of focus in life or business? You aren’t alone! Many business leaders find it difficult to limit their time and attention to one area but this is often to their detriment. On this episode of The Amazing Seller, Scott explains why it’s important for sellers like you to do your best at picking one channel or direction with your business and sticking with it for a sustained amount of time. As a business leader, you are likely a driven and energetic person but all that drive and energy gets wasted when it’s scattered in multiple directions! Listen to this episode as Scott talks with Alison and Tim, ecommerce sellers like you who find themselves in the midst of this struggle. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott kicks off the coaching call with Allison and Tim.   [8:00] How to leverage a growing YouTube channel. [15:00] Connecting with influencers for giveaways. [20:00] How “Pretty Links” can help you promote y...

Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode! Do you have the right mindset? One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it! The best launch approach when it comes to variations. What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode! How to start using Facebook Ads the right way. If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott shares a story from an experiment with his new brand. [6:30] An update about Scott’s new dog. [8:30] Scott’s thought of the week. [14:00] Question #1: Should I launch several different products at once or add them as variations? [21:30] Question #2: I'm not indexing for any of the long tail keywords, what should I do? [30:30] Question #3: How can I make sure that I’m doing Facebook Ads the right way? TRANSCRIPT TAS 511 TAS 511- Ask Scott #159 - Launching Variations - PPC Challenges - Resources for Starting FB Ads [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 511 and session number 159 of Ask Scott. This is where I answer your questions here on the podcast and I'm... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/bootcamp www.theamazingseller.com/ignite www.theamazingseller.

Have you reached the point in developing your ecommerce brand that you are ready to start creating videos that will help you grow your reach and expand social media presence? Are you looking for tips and insights that can help you put out solid content that will connect with your audience? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three-step formula to create Facebook videos that will get traffic and boost your sales. Don’t leave it all up to guesswork! You can count on Scott’s years of wisdom and experience in this important area. Listen to this episode to get the entire three-step formula and more! Don’t delay, set up a Facebook fan page today! What is your strategy for connecting with your target audience on social media? Have you already started the process of building a social media presence or have you avoided that aspect of expanding your brand’s influence? According to Scott, the best place to start with social media engagement is by creating a Facebook fan page. You don’t have to have everything ready to take this step and it doesn’t cost you anything! You’ll need this asset started when you are ready to begin creating and posting videos for your brand. To learn from about this important first step from Scott, make sure to listen to this episode of The Amazing Seller! Questions you should ask yourself before you create a video. As you sit down to start thinking through your ecommerce brand’s first video that you’ll post on social media, there are a few important questions that you should ask yourself. These questions will help you narrow your focus and clarify the purpose of your video. Why are you creating the video? What do you want your viewer to do? Where are you sending your viewers? Asking yourself these questions and really thinking through your answers will put you and your brand in the best position for success as you move into video and content creation. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why you need several “Calls to action.” Can you think of the last time when you watched a video or a pitch about a product and found yourself wondering what the point was? Don’t let that be the takeaway that your viewers get when they finish your video! On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of providing several “Calls to action” in your Facebook video. While it may not feel natural at first, using a call to action at the beginning of your video and at the end of your video will help guide your audience toward their next step with your content. To hear great examples of how to naturally and seamlessly include your calls to action, make sure to listen to Scott’s expert advice on this episode! Educate and engage your audience!   If you think back to the last video that really pulled you in, what was it that kept you engaged? Will you go back to that source for more videos? Was the video entertainment focused or educational? On this episode of The Amazing Seller, Scott explains why it’s vital to educate and engage your audience when you create your Facebook videos. If you want to build a following you’ve got to deliver good content that educates your audience on a topic they are interested in. To keep your target audience coming back for more content, it’s important to engage them with questions and encourage them to comment on the video. To hear more helpful tips from Scott on this subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] How the 3 step formula has helped Scott’s new brand. [8:30] Why you should create a Facebook fan page right now.

How do you get an ecommerce business off of the ground? Where do you even start? Which voices should you be listening to? Should you go with an “Authority site” approach, “Amazon” approach, or a hybrid approach? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lynn and Rich to the podcast as he walks them through a coaching call. Lynn and Rich have enjoyed business success but have found that their heart isn’t in their work anymore. Now they want to move toward building an ecommerce business as their passion project. To hear Scott help them unpack their plans and help them understand what it will take to put their ideas into action, make sure to listen to this episode! Start with what you know! Are you looking for the best route to follow when building your ecommerce business? Why not start with what you know? Seriously! Don’t overcomplicate it if you don’t have to! Make a list of the topics and subjects that you are passionate about or have experience with. From there, start making a list of products that you can speak about or build a brand about with credibility. If you could make a profit by selling something you are passionate about, your “work” will be effortless! To hear more about this approach from Scott, make sure to listen to this informative episode of The Amazing Seller, you don’t want to miss it! Don’t be too quickly scared away by competition. Have you been scared away from pursuing an ecommerce business in a product category that is competitive? Don’t be so quick to write it off! There are multiple ways you can get your business started in even the most competitive arenas. On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to Lynn and Rich. While Lynn and Rich are passionate about helping people their age address their hair appearance needs, they’ve been warned about getting involved with such a competitive category. Find out why Scott encourages them to rethink that caution if they are passionate about the subject and much more on this informative episode! How Amazon can help you get started. If you were to start an ecommerce business right now, what platform would you use to build it? Would you launch exclusively on Amazon or would you focus your efforts on building an “Authority site” to gain credibility and launch your brand from there? What about a hybrid approach? On this episode of The Amazing Seller, Scott explains why Amazon is such a helpful tool to get your ecommerce business up and running. If you’ve been around the TAS community for very long, you know that Scott encourages sellers like you to think beyond Amazon for sustained business success. To get Scott’s full take on these approaches and which one he suggests to Lynn and Rich, make sure to listen to this episode! Don’t succumb to analysis paralysis, take action! What is your plan of action for your ecommerce business? Do you have a clear plan for getting it launched? Do you have a roadmap of what your first year’s goals and benchmarks are? What are you doing right now to build momentum and more importantly, take action? On this episode of The Amazing Seller, Scott stresses the need for sellers like you to do your research and due diligence but then to pick a direction and take action! Don’t succumb to analysis paralysis, learn from Scott’s years of hard-fought wisdom and move forward on your journey today! Hear more from Scott and his eye-opening conversation with Lynn and Rich on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:30] Scott welcomes Lynn and Rich. [10:00] Rich talks about his business background. [13:00] Find something you're comfortable with and go from there! [20:30] Why using Amazon is a great place to start.

What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it! Never say “Never!” When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode! Marketing an original product. If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller! Product categories. As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott’s thought of the week, “Never say never!” [16:00] Question #1: What are your tips for marketing an original product? [22:30] Question #2: Would changing my product category affect my sales? [28:00] Question #3: The products that are suggested to buy with my product are in gated categories, what should I do? [35:00] Closing thoughts from Scott. TRANSCRIPT TAS 508 TAS 508 - Ask Scott #158 - Marketing Unique Products - Changing Categories or Not? - Adding Gated Products to Your Brand [INTRODUCTION] [00:00:02] Scott:  Check. Check. Testing. One, two. One, two, three. Check. Check. All right. I’m just checking to make sure that you guys are ready to rock and roll. You ready? Let’s do this. Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 508 and session number 158 of Ask Scott. This is where I answer your... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/506 www.theamazingseller.com/507 www.

What does it take to build a thriving and expanding ecommerce business in today’s marketplace? Is it still possible for entrepreneurs to find that fabled success that they’ve been dreaming of? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his journey and the lesson on display that enabled him to reach success and build off of it! Scott’s not here to convince everyone how easy the road to success is, in fact, he stresses how hard it can be. But it’s not impossible! If you are willing to put in the work and follow Scott’s time-tested approach, you have a high likelihood of finding your own level of profitability. Make sure to listen to this episode to hear more about Scott’s story and his approach! Learning, growing, and adapting. When was the last time something that was worth having, came easily to you? Seriously! If you want to enjoy sustained success, you’ve got to be willing to work hard and earn your way! On this episode of The Amazing Seller, Scott explains how he has been able to enjoy various seasons of success in his business career. While it hasn’t always been easy, Scott attributes much of his success to his commitment to learning from his mistakes, taking risks to grow his businesses, and adapting to create new opportunities. To hear more about his unique and worthwhile approach, make sure to listen to this engaging episode! Find a unique selling point and highlight it! How do you make your business stand out from the competition? Do you find innovative ways to market it to your target audience? Why should your customer consider you over your rivals? On this episode of The Amazing Seller, Scott shares why sellers like you need to focus on providing a unique selling point that makes you stand out from the crowd. It can be hard to really make your product or service jump out among all the others out there clamoring for your prospective customer's business. In Scott’s experience, it all comes down to bringing your customer value in a way that no one else can. To hear more about bringing value and standing out, make sure to listen to this episode, you don’t want to miss it! Don’t take on everything at once, break it down. Too often, many business leaders will work really hard for a short period of time and then experience burn out. Don’t let that be the story of your brand and business! On this episode of The Amazing Seller, Scott provides some helpful insights that will allow your business to go further and make it to your long-term goals. It may sound simple but Scott has found that breaking down your short term and long term goals into manageable chunks can help you focus on your high priority tasks in a way that sets you up for success. Don’t let the overwhelming prospect of getting everything done at once dominate your time! Learn more about this important topic on this episode! Leverage your passion! Did you know that customers can spot someone who is passionate about their business from a mile away? It’s true! They may not be able to articulate it in direct terms but they will often pick it up on a subconscious level. Set your brand up for early success by leveraging your passion and allowing your target customers to tap into your excitement! The best way to build a positive reputation for your business is to let your passion shine through in your work. To hear examples of this practice from Scott and how he’s seen it work in his own business ventures, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] How you can learn from Scott’s story. [6:00] Why you should check out Product Discovery Bootcamp. [8:00] Scott shares his story and how he has built businesses. [16:00] The early need for an email list.

What? A special announcement from Scott? What is going on with TAS and this new direction Scott is headed in? How will this continue to benefit ecommerce sellers? Find out the answer to all these questions and more on this exciting episode! As Scott reveals his new direction, he also touches on what has contributed to his success so far and why he's hopeful for the future. You are going to love the new direction that Scott is headed in, and it makes sense! Hear all about it by listening to this engaging episode, you don't’ want to miss it! Helping business leaders create digital products. What comes to mind when you think about digital products? Do you think they have the potential to deepen a brand’s presence and impression upon consumers? How can digital product help business leaders achieve a competitive edge? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he is pouring his signature dedication and standard of excellence into an avenue that is focused on helping leaders like you take advantage of tools like digital products. To hear more about Scott’s new focus and how you can connect with what he has to offer, make sure to listen to this episode! The only person holding you back is you! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce business leaders like you get into the right mindset in order to succeed in life and business. How would you grade your mindset right now? Are you in a healthy place or do you need some inspiration and challenge in that area? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you start by taking a look in the mirror! While it may be a tough truth to face, the fact is more often than not, the primary person holding you back from moving forward is the person you see looking back at you in the mirror. Learn more from Scott on this important topic by listening to this episode! Don’t worry, Amazon isn’t going away anytime soon. If all of this talk about moving in a new direction has you concerned that Scott is no longer confident in the stability and future of Amazon, you couldn’t be further from the truth. Scott is simply taking an opportunity to practice what he preaches day in and day out, diversification! If Amazon were to suddenly collapse overnight, would your business survive? It should be every ecommerce business owner’s goal to answer that question with a resounding, “Yes!” Hear more about Scott’s continued confidence in working with Amazon and why you should start considering a hybrid business approach by listening to this episode of The Amazing Seller! Leaving a meaningful legacy. When was the last time you really took a minute to consider the legacy you are leaving behind both personally and professionally? Seriously! While this may be a topic that is far off in the future for many young business leaders, it’s a vital one to consider. On this episode of The Amazing Seller, Scott takes a moment to explain why the thought of leaving behind a meaningful legacy led him to start moving in a new direction with his time and energy in business. Find out more about Scott’s plans and how they can inspire you to consider your legacy by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] The new direction Scott is heading in with TAS. [10:30] Why every brand can provide a digital product. [13:00] How to connect with Scott to work toward creating digital products. [14:30] The only person holding you back is you! [16:00] Encouraging messages from TAS followers like you. [20:30] Amazon isn’t going away! [22:00] How the Product Discovery Bootcamp is an example of Scott’s new direction.

Are you fired up and ready for another weekend working toward your ecommerce business goals? Do you need a little push to get you moving in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares some helpful tips that will expand your thinking. He’ll also cover answers to questions from TAS followers like you! Grab your pen and paper, you don’t want to miss a minute of this informative and engaging episode! Time, Focus, and Energy When was the last time you got some really good advice that helped you in the long run? How would you implement advice or insight that you find valuable? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about some great insight and wisdom that recently received from a mastermind session. At the mastermind, Scott heard three topics mentioned frequently; time, focus, and energy. To hear Scott break down the lessons he learned around each topic, make sure to listen to this episode. You just might find the key insight that will take you to the next level! Connecting with your buyers. What is the most effective way to connect with buyers who are interested in your product category? What can you do to cultivate that connection and build an audience with a robust network of fans and followers? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how building an email list can help you make the most of your efforts to connect with potential buyers. While it may not always be easy, Scott is convinced that building a brand through an email list is the best strategy right now for most ecommerce businesses hoping to get their brand off of the ground. To hear more about this important subject, make sure to listen to this episode! You don’t need to have a fully developed brand site right away. While it may sound scary to start building a web presence without all the pieces in place, it’s not as risky as you may think. Don’t let the idea of having everything perfect get in your way of taking action and getting your brand rolling! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need to start building your email list and gathering your audience. If you wait for the perfect timing and for all the stars to align, you are going to be waiting around forever! Make your goals and benchmarks but go ahead and start putting your brand out there on the market. Hear more from Scott as he explains why you don’t have to have a brand website set up to get rolling right now! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Why you should check out the Product Discovery Bootcamp. [4:30] Time, focus, and energy. [12:00] Question #1: What is the best way to connect with buyers with a giveaway? [21:40] Question #2: Does it really matter if my brand website is developed? [28:00] Question #3: What should I do if my product doesn’t show up in Amazon searches like I think it should? [34:00] Closing thoughts from Scott. TRANSCRIPT TAS 505 TAS 505: Ask Scott #157 - Email List Building and Websites - Ranking Mystery and Keywords [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 505 and session number 157 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE www.productdiscoverybootcamp.com www.theamazingseller.com/500 www.theamazingseller.com/coffee www.theamazingseller.com/boost NEW To The Blog and Podcast?

When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode! Make sure you take the time to learn from others! What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners! The only thing holding you back is you. What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode! Why you need stretch goals. When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it! Don’t give up! As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Why you should get in on the Product Discovery Bootcamp! [6:00] Scott and Chris talk about learning from successful business leaders. [10:00] Scott talks about going to his first training program. [12:30] The only thing holding you back is you! [15:00] Growth isn’t linear, it’s leaps and jumps.

Are you still trying to figure out how you can make this whole ecommerce thing work for you? Wouldn’t it be great to get some tips and insights from someone who was in your shoes just a few short years ago and has experienced impressive results since? You are in luck! On this episode of The Amazing Seller, you’ll hear from guest Kevin Sanderson as he shares his story and what he’s learned from his ecommerce journey. Don’t leave it all up to guesswork! Learn from Kevin’s unique perspective and take in his sincere advice on this informative episode! Taking full advantage of the international marketplace. Can you imagine achieving the level of success it’d require to bring your ecommerce brand to the international marketplace? Does it feel like an unreachable dream? Ask yourself why it seems so impossible because it’s not! On this episode of The Amazing Seller, join Scott as he sits down with someone who has made it happen with their ecommerce brand. While it wasn’t easy, Kevin Sanderson says that sellers like you should not be so afraid of taking your brand international. Sure, it has its ups and downs but it has been a profitable and educational experience for Kevin and his business so far. Learn more about Kevin’s story on this exciting episode! Don’t get too far ahead of yourself! One of the worst things you can do when you start a long distance race is to start off sprinting. When it comes to long-distance running, the key to success is to pace yourself. The same principle is true when it comes to getting a successful ecommerce business off of the ground. Kevin Sanderson says that too often he’s seen ecommerce business owners get way too far out ahead of themselves before they needed too. He encourages business leaders to take their time and go step by step through the process of building and then expanding their ecommerce business. Get more helpful tips from Kevin on this episode of The Amazing Seller, you don’t want to miss it! Whatever gets measured, gets managed. How do you make the right steps and get your ecommerce business off of the ground? How do you get started when you have a family and you are trying to holding down a full-time job, is it even possible? On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Kevin Sanderson. Kevin explains that the road to getting your business off of the ground can be challenging but anything worth doing will provide its own set of challenges. His advice is to start by taking a look at how you spend your time on a daily and weekly basis and then evaluate where you can start shifting things around to make time for your budding business. Listen to this episode to get additional insights from Kevin! Is it too late to ride the ecommerce wave? One of the common questions that Scott gets from TAS followers is, “Is it too late to catch the wave of building an ecommerce business?” The answer that Scott provides time and time again is a resounding, “NO!” The truth is, it’s not too late to get started and even if it is too late, so what? Be that person who breaks barriers and challenges the status quo. If you feel compelled to reach for something beyond what you currently have, you are going to have to take risks! Get Scott and Kevin’s full take on the state of the ecommerce industry by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] How did Kevin get started with ecommerce? [5:30] Kevin gives an update on his business success and why he went international. [10:00] Succeeding in life and business. [12:00] Go one step at a time, don’t get ahead of yourself! [16:30] Learning along the way. [21:00] Whatever gets measured, gets managed. [27:00] Kevin talks about mindset and how he resp...