The Business Stylist® Podcast

How to Be Successful in Your Coaching or Consulting Business: Inventory Your Skills In this episode I talk about another important aspect of making sure you're prepared BEFORE you go into business. And, that is knowing there are many jobs to be done, and understanding what you are equipped to do yourself, and what you might need to get help with. Far too often I meet coaches or consultants who are passionate about starting their own business, but don't full comprehend all it will take. If you can avoid being surprised by all that goes into starting your own business, and all the hats you're going to have to wear, the greater chance you have of making your business a success. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

How to Be Successful in Your Coaching or Consulting Business: Master Your Craft In this episode I talk about making sure you're prepared BEFORE you open up shop. And, I share one of the most important prerequisites if you want your business to succeed, and succeed quickly. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

How to Create a Successful Coaching or Consulting Business In this episode I talk about a common problem faced by new coaches and consultants just setting up their businesses. I discuss how to avoid this problem and what is most important to focus on when you're just getting started, if you want your business to succeed. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

What Expertise is Necessary to Use Content Marketing In this episode I talk about what I believe you need to have in place before you begin using content marketing to position yourself as an expert. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

Why Content Marketing is So Effective for Coaches and Consultants In this episode I share what content marketing is and why it's one of the best (and free) ways for coaches, consultants, and other experts to market themselves. I also share who uses content marketing, the purpose of content marketing, and how it's different from traditional marketing. I also talk about some of the valuable benefits content marketing can provide you and your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

Why Get Rich Quick Doesn't Exist In this episode we're talking about getting rich quick. I know, we all wish we could experience instant business success and make lots of money, fast. But in reality, real success rarely happens that quickly, even when it looks like instant success. Discover what the path to success looks like for most business owners and understand why this real path to success is actually better than instant success. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

What it Really Takes to Succeed as a Coach or Consultant In this episode I pull back the curtain on what it really takes to become a successful coach or consultant. Sadly, I see far too many people open their own business with a dream, and perhaps a calling or a passion, but who don't really understand that it takes a lot more than that to succeed. Yes, being your own boss is a great thing, but it's not always easy. Do yourself a favor and find out if you have what it takes before you step into entrepreneurship. You'll save yourself a lot of heartache! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

The Right Way to Set Up Multiple Streams of Income In this episode I talk about the right way to set up multiple streams of income in your coaching or consulting business. Yes, there is a right way and a wrong way. With the wrong way, you'll likely end up with a bunch of programs and services, and not a lot of sales and revenue. With the right way, you greatly increase your odds of making money from your multiple streams of income. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

How to Market Yourself Effectively In this episode I talk about the trap that many coaches, consultants, and other service professionals fall into when it comes to marketing their own business. And, how you can avoid it and market yourself more effectively. And the best part is, the effective way is a lot easier than what most folks do! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

Learning What a Brand is Not In this episode I talk about all the confusion when it comes to understanding what a brand is, and what a brand is not. It's important to understand the difference, otherwise you can spend a lot of time and money creating what you think is a brand, and still not have one. And without a brand, you can't enjoy the many benefits having a unique and compelling brand delivers. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

Why You Want To Avoid "Gift Wrap" Branding In this episode I explain what "gift wrap" branding is and why it's NOT the way you want to brand yourself or your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

How to Brand Yourself Properly I find that most new coaches and consultants invest in two things: websites and logo marks. But do you really need a logo mark as a coach or consultant? How important is it really to your marketing, and your business success? In this episode I share my opinion (based on nearly 30 years of real world experience) on logo marks and the role they play in service professional marketing. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

The Difference Between Your Brand and Your Visual Identity Package In this episode I clear up some of the confusion created by all the terminology branding experts use... namely sharing the difference between your brand and your visual identity package. They are NOT the same thing! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

Brand Spotlight: Interview with The Business Reinvention Expert In this episode I share an interview I did with Marquesa Pettway, about the process she went through to adopt her brand as The Business Reinvention Expert, including a few missteps along the way. We discuss the importance of having a one-word brand platform (as long as it's clear) and how very often brands evolve and get fine-tuned over time. We also talk about how the right brand name can do a better job of communicating what you do for your clients than any generic job title ever could This episode is a little bit longer than my usual episodes, but the content is well worth it. I hope you find it inspiring and informational! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

Understanding What You're Really Selling In this episode I talk about what most coaches, consultants, and service professionals think they're selling vs. what they're really selling. Understanding this very important difference has the potential to make or break the success of your marketing, and your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!