Summary: Why Content Marketing is So Effective for Coaches and Consultants In this episode I share what content marketing is and why it's one of the best (and free) ways for coaches, consultants, and other experts to market themselves. I also share who uses content marketing, the purpose of content marketing, and how it's different from traditional marketing. I also talk about some of the valuable benefits content marketing can provide you and your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
