Summary: Understanding What You're Really Selling In this episode I talk about what most coaches, consultants, and service professionals think they're selling vs. what they're really selling. Understanding this very important difference has the potential to make or break the success of your marketing, and your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
