Summary: Learning What a Brand is Not In this episode I talk about all the confusion when it comes to understanding what a brand is, and what a brand is not. It's important to understand the difference, otherwise you can spend a lot of time and money creating what you think is a brand, and still not have one. And without a brand, you can't enjoy the many benefits having a unique and compelling brand delivers. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
