The Business Stylist® Podcast

Understanding The Nuances Of Ideal Clients In this episode I take the idea of identifying your ideal client one step further. I share an instance when I thought I knew exactly who my ideal clients were, and yet I ended up attracting all the wrong people. I also talk about how one subtle change in how I viewed my ideal client, and spoke to them in my marketing, made all the difference in the world. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

Why It's So Important To Identify Your Ideal Client In this episode I share the number one criteria you should NOT use to determine whether or not you should take on a new client. Despite its downfalls, it's still very often the criteria used by new coaches or consultants (and I admit, I made this mistake early in my business as well). Learn why doing this doesn't serve you or your clients and why it's so important to know exactly who you are here to serve. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

The Most Common Marketing Mistake In this episode I discuss the most common marketing mistake I see among coaches, consultants, and other service professionals. Nearly every client I work with, and every prospect I talk to has made this mistake... not intentionally, but because they simply did what they thought they were supposed to do. The good news is, it's simple enough to avoid, or fix, once you know what it is. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

Brand Spotlight: Interview with The Mojo Coach® In this episode I share an interview I did with Debi Silber, about what has happened in her business since she adopted her brand as The Mojo Coach®. We discuss the importance of having an authentic brand, how a unique and compelling brand name can be more powerful than just marketing your various "tools" or generic job titles, why it's so important to live your brand and be congruent in everything you do, and how a strong brand can lead to many opportunities you wouldn't otherwise get. This episode is a little bit longer than my usual episodes, but the content is well worth it. I hope you find it inspiring and informational! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

More Benefits of Branding Yourself and Your Business In case you aren't yet convinced that as a coach, consultant, or other service professional you need to brand yourself, in this episode I share more benefits you'll enjoy when you take the time to brand yourself and your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

The Benefits of Branding Yourself Is it important for coaches, consultants and other service professionals to brand themselves? Or is branding just for big corporations? I believe it's crucial to your success as a service pro to create a unique and compelling brand... that is if you don't want to get lost in the crowd of all the other coaches or consultants who do what you do. In this episode I share some of the many benefits you'll enjoy when you take the time to brand yourself and your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

Packaging Your Services So They Fit You In this episode I explain what I mean by "packaging" your services. There are many ways to package and sell your services... different business models or revenue strategies you can choose from. I share why it's so important to create programs and services that not only serve your ideal clients, but also "fit" you. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!  

Designing a Business and Marketing that Fit You In this episode I share why it's so important to take the time to design your business and marketing in a way that fits you. And why modeling others, or doing what the "experts" advise isn't necessarily the best path to success. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!