Summary: Brand Spotlight: Interview with The Business Reinvention Expert In this episode I share an interview I did with Marquesa Pettway, about the process she went through to adopt her brand as The Business Reinvention Expert, including a few missteps along the way. We discuss the importance of having a one-word brand platform (as long as it's clear) and how very often brands evolve and get fine-tuned over time. We also talk about how the right brand name can do a better job of communicating what you do for your clients than any generic job title ever could This episode is a little bit longer than my usual episodes, but the content is well worth it. I hope you find it inspiring and informational! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
