Summary: How to Brand Yourself Properly I find that most new coaches and consultants invest in two things: websites and logo marks. But do you really need a logo mark as a coach or consultant? How important is it really to your marketing, and your business success? In this episode I share my opinion (based on nearly 30 years of real world experience) on logo marks and the role they play in service professional marketing. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
