Summary: The Difference Between Your Brand and Your Visual Identity Package In this episode I clear up some of the confusion created by all the terminology branding experts use... namely sharing the difference between your brand and your visual identity package. They are NOT the same thing! Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
