Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO show

Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO

Summary: On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format.

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  • Artist: Mark Mason - Entrepreneur and Online Business Coach
  • Copyright: ℗ & © 2020 Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO

Podcasts:

 Google Penguin 3.0 Update: What you need to know about Google’s latest algorithm antics | File Type: audio/mpeg | Duration: 1848

While I was on the road in Asia, Google rolled out their latest animal.  Chances are that you've heard about the Google Penguin 3.0 Update.  The question is, what in the world should you do about it?  It turns out that Alex's advice from last week is right on the money when it comes to Penguin.   In this episode, we break down what the Google Penguin update is (and how to deal with it if you have been impacted.).   The most important thing is not to panic.  The sky is not falling.  SEO is not dead.  Mankind is not in jeopardy. Here are the highlights of the items I shared in this episode: * The difference between Penguin and Panda: * Panda – targeted at penalizing low quality websites with low quality content. Examples of these are sites with duplicate content, are spammy, have too many ads, and are poorly designed. * Penguin – designed to bring down websites which violate Google’s web master guidelines with regard to blog networks, spammy SEO and back links, and other techniques which are generally considered as black hat. The 3.0 is the latest revision of this algorithm. * My advice about the Penguin 3.0 update: * If your site is affected, don’t panic, settle down, wait and see and don’t do anything. Some folks had experienced this and their websites went back up to the rankings after a couple of days. * Listen only to people who have actual data. * Veering away from ordering spammy links to your money sites, avoiding over optimization of anchor text and the best ways to fight Penguin 3.0. * The high quality links you should get including guest posts and the difference between blog network and a real guest post. * How to go about doing guest posts and tips in writing your articles: * Get a list of the top 10 blogs in your niche, write content which would be good for these sites and contact them. * For a quality piece of content, your article should be approximately 1000 words, include images and add in section breaks that will make you look fantastic. * In the post, ensure you have author bios which link back to your site. Place it on top of the article by placing it as an introduction. Junkie links are now being identified by these algorithms so it is time to stop building them. Work on building only quality links and stop buying spamming backlinks if you do not want your efforts wasted and lose your money sites. By the way, here is a picture of that tiny room I stayed on at Incheon airport.  It looks bigger in the picture (wide angle lens, maybe?) Links Mentioned In This Episode: * The Incheon Airport Transit Hotel * Cool article:  Penguin vs. Panda * The Rankings Institute * PosiRank Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show.

 Are Backlinking Mistakes Killing Your SEO? What You Need To Know [LNIM083] | File Type: audio/mpeg | Duration: 1578

There is a good chance that backlinking mistakes are killing your SEO. In this episode, we have SEO expert, Alex Miller, from the Rankings Institute  to give us backlinking tips.  Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works based in his actual experience and real data. He explains the kind of links that no longer help SEO and how they might be hurting your sites. We also take some listener feedback in this episode from Chris over at NicheSiteTools.com about changing themes. Here are the tips which Alex shared over: * No mass links to money sites – If you are linking to your money site using mass links, stop doing this as soon as possible. If you want to include these links that I am referring to — article submissions, mass directory submissions, mass social bookmarks – put them in your low volume sites. The only exception here is press releases mainly because these sites have a higher authority. You might think this will work at first but avoid this at all cost as this will kill your site in the long term. * Quality versus quantity – You can dominate ranking with as little as 50 to 100 links. Samples of the links that you should work on acquiring are links to guest posts and blog posts which are on high page rank sites. Focus on acquiring high quality links rather than volume. We have feedback from a listener and here are the answers I sent over to Chris in line with the question he sent over. Chris is currently using Thesis 1.8.5 and is finding that it is not as responsive as he needs it to be so he is thinking of converting to Elegant Themes and is looking for tips on how to avoid losing rankings, traffic, etc. Thesis is still a fine and solidly-built theme but I am finding that usability within this theme is challenging for people who are just starting internet marketing and building websites. In terms of ease, I have been steering people towards Elegant, Woo and Genesis Themes as these can give you lots of options in terms of responsive designs. Before you decide in changing themes, it is imperative that you check on the following first: * Keep your SEO intact – To ensure that there are no negative impacts when changing themes, you have to watch out for infrastructures with SEO embedded in them. To control change in terms of SEO, you can use the Yoast SEO plugin so you do not mess up your SEOs. * Watch out for duplicates – Changing themes can also influence creation of archive, author and category pages and you may accidentally create duplicates of your posts inside your own site. You have to be careful of this because Google might think of your page as spam. * Incorporate analytics – Have a good statistics in place so you can observe if there are changes in user behavior after you changed themes. With this said, you have to ensure you have Google Analytics installed and properly configured in your site. Another tip is installing tools like Crazy Egg for you to understand what it is that people are clicking on your site so you know what to fix afterwards if things change. Having data like this handy when needed will be worth it. Links Mentioned In This Episode: * The

 Affiliate Marketing Success Stories From The Rankings Institute (Andrew Hansen) [LNIM082] | File Type: audio/mpeg | Duration: 2004

Are you still wondering if you can still make money with affiliate marketing (even if you are new to the game).  Looking for some affiliate marketing success stories?  I always worry about this stuff myself. Today, I get an answer (again) from Andrew Hansen. He's launching Rankings Institute 2.0, and he is here to talk about some success stories from Rankings Institute 1.0. He also talks about his September 9th Webinar (register here). In this episode, Andrew Hansen is back with tales and actual results from The Rankings Institute 1.0. We talk about real case studies and success stories and about the great content and information that he will be covering in his next webinar: The Rankings Institute 2.0. Andrew is an online entrepreneur who has been making money from the internet for years now and who has the passion to share to us how we can do the same.  Here are the highlights of my conversation with Andrew: * The factors why success eluded the people who took action in organically growing their affiliate marketing traffic after Rankings Institute 1.0, * The remarkable success story of Blane, the welder from Missouri, who committedly implemented the SEO affiliate marketing strategies learned in Andrew’s webinar and went on to gain $15k in commission!, * The unique tactics Blane and the other successful participants had incorporated and all the reasons why you should invest in attending Andrew’s next webinar, and * Why this is the best time to start in affiliate marketing and reasons why you should take action now. As what Andrew shared, go to where the money is but find some untapped area of that market, somewhere where there is a new angle and something which is not competitive for you to maximize the success you are aiming for. Share your thoughts with us by leaving a comment! Here are the links mentioned in the show: * Andrew's September 9th Webinar — http://lnim.co/riwebinar * Andrew's Rankings Institute Presales Videos — http://lnim.co/rivideo * Andrew's Forever Affiliate Course — http://lnim.co/fa Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: ...

 Taking Your Business To The Next Level: Cliff Ravenscraft Reveals 3 Keys [LNIM081] | File Type: audio/mpeg | Duration: 2111

Taking your business to the next level is something that we can all aspire to.  For Cliff Ravenscraft, this is a topic that he is focused on every day.  In this impromptu conversation with Cliff, I turn on the recorder and ask him about how he has taken his business to the next level, and how that applies to you.  It's a great conversation. Taking It To The Next Level is what Cliff Ravenscraft is all about. Cliff is in town to speak at the Podcast Movement conference this weekend.  We'll both be there (Cliff has a keynote and I have a session on Sunday afternoon).  I caught up with Cliff today in Dallas to ask him some silly questions posed by my listeners, like this one from Kent: @masonworld @GSPN can I listen on an 8 track? — Kent Faver (@KentFaver) August 13, 2014 For the record, I could not get Cliff to commit to making episodes available on 8-Track. What happened during this “2 minute recording” was super cool — Cliff and I had a great conversation about how he has grown his business and how you can do that too.  Cliff discusses three major concepts: * Make sure that your business adds value * Make sure you have a clear vision * Make sure you surround yourself with great people Important note from Cliff regarding Star Trek: The episode of Start Trek that he was referring to was titled “Errand of Mercy.”  It's actually Season 1 Episode 27 on Netflix (not episode 29).  Wikipedia says it's episode 26 of season 1 as they do not include the pilot.   For those who don't want to watch the episode, you can read about it at http://en.wikipedia.org/wiki/Errand_of_Mercy  (Thanks Cliff). Interested in the Next Level Conference?  Here's a link.   It's not an affiliate link or anything — I'm just excited about attending. It's a great listen.  Hope you enjoy it. Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:

 Donald Leonetti: What Tragedy Can Teach Us [LNIM080] | File Type: audio/mpeg | Duration: 2138

Note: If you are new here and not familiar with podcasting, you can listen to this episode right now by clicking the triangle above. You can also find this episode in iTunes if that is your thing. This week we do something completely different. We take a look at a recent tragedy that impacted my extended family – the murder of my second cousin, Donald Leonetti. Donald was an amazing business man, and there are things we can learn from his life. That seems like something Donald might have wanted. Donald was one of those extended family cousins that you don't see very often, but when you would finally see him, it's like no time had passed. As they say, “Donald could work a room.” Here is a picture of me (in the center) and Donald (on the right, with the cool tie) from around 1977. As you can see, I had awesome hair (a sign of the times). As discussed in the episode, Donald was recently murdered during the robbery of a legal poker game near Houston.   You can read all about the tragedy in this Houston Chronicle article.  Here is an excerpt from that article: “Shortly after 8 p.m., two masked men with rifles burst into the room from a back door, according to Stafford police. Witnesses told investigators the men demanded that the players empty their pockets and scooped up cash from the tables, a haul that police estimate was about $20,000. It remains unclear why the robbers fired at least two shots before fleeing in a tan or gold Buick LeSabre. One shot grazed the neck of Charles Olson, 56, who lived. The other shot killed Leonetti…” A Senseless Tragedy I've been trying to make some sense out of this tragedy for some time.  By all accounts, Donald was an amazing man that was truly loved in the community.  As mentioned in the episode, he was a family man, a successful business leader at Leonetti Graphics and generous with charities.  People loved him. It makes you wonder why we live in a world where things like this can happen.  This topic was addressed at Donald's memorial service better than I've ever seen it handled before.   If you wonder why God lets this stuff happen, maybe this video will help.  (View on YouTube) There were about 2000 people at the memorial service.  Everyone agrees that Donald was awesome, but this eulogy from his friend Paul says it all.  This video contains all the speaker, but Paul starts about 1:30 seconds into the video. (View on YouTube) https://www.youtube.com/watch?v=OK1L7nPVkF8 The bottom line was that people loved Donald.  That's for sure. What Can We Learn From All Of This So the question that I ask in this episode is what can we learn from all of this?  It seems to me that this best thing that we can do for Donald at this point is make his death mean something.  In the context of this show, my very small tribute to Donald is to pull a few lessons out of his life and offer them to you. * Have a fantastic mentor to guide you like Donald's Uncle Damon * Surround yourself with a partner and wonderful people that you can trust and have your back like Donald's wife Jennifer, sister Jo Ann and best friend Paul * Be prepared for the unexpected (instructions, insurance, business structure, etc.) * Be of service.  Add real value in your business.  Be more than your job description. * The more money that you make the more people that you can help.  Regarding this, I mention the book

 An Excellent Affiliate Marketing Example You Can Follow [LNIM079] | File Type: audio/mpeg | Duration: 2284

People talk about “doing affiliate marketing,” but what does that really mean?  In this episode I show you an excellent affiliate marketing example that you can follow in your own marketing.  This particular example was sent to me by one of my listeners after hearing episode 078 about Beachbody Marketing. In this episode, we tackle three major topics around travel, affiliate marketing, and online income.  We also touch on keyword tools. My Recent Trip To Asia I recently visited Kuala Lumpur and Baguio City.  Here is a picture from the Baguio City Country Club. I also give a shout-out to lots of listeners around the globe.  A Great Affiliate Marketing Example In the last episode, I talked about Beachbody Marketing and specifically about their Shakeology product.   Listener Joe Canon from Supplement-Geek.com heard the episode and pointed me to this article about Shakeology on his site.  In this episode I talk about how this is a great affiliate marketing example that we should all be following. How Much Money I Make Online One listener wants to know how much money I make online.  I don't reveal that (as usual) but I do talk a lot about the topic. Here is the internet marketing income survey that I mentioned in the show. Is Market Samurai Still A Good Keyword Tool? I discuss this in some detail.  I own a copy of Market Samurai, but I never use it anymore.  I prefer Keyword Canine these days. Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 079 Transcript This week on the Late Night Internet Marketing Podcast I struggle to overcome jetlag and deal with some l...

 Breaking Down Beachbody Marketing And The P90X3 Affiliate Program (LNIM078) | File Type: audio/mpeg | Duration: 2144

Ever wondered about those late-nigtht TV infomercials and the products that they sell? Well, I have to admit, sometimes I buy some of those products. As it happens, I’ve be trying to drop some weight lately, so I decided to pull the trigger on the current version of the famous P90X exercise program by Beachbody. Now called P90X3, it’s definitely a cool program, and I am really impressed by the quality. Even more impressive is the marketing, and the P90X affiliate program is interesting as well. In this episode, I break down Beachbody’s marketing strategy and the six lessons we can learn from it. I also take a look at the current version of the Corn Sheller site — crazy earnings in June. Corn Sheller Update: Big Jump In Earnings We’ve talked a lot about the corn sheller site over the last two years. Last week, we discussed the fact that the site had made about $700 in the last two years. Well, that the numbers for June are in, and they show a record month. In June 2014, the corn sheller site made $205 thanks to two very big days. As mentioned, the earnings are made possible by the very cool phpBay program, which I have been using for years. You can see in the June earnings graphic above that the profits mostly came on two days — a $100 day and a $70 day. The other line in the graph shows that click into eBay from the site were flat during that time, indicating that there was no surge in traffic. The page view numbers for June are shown below. The bottom line is that this is just a nice random event. I am not expecting a big month again next month, but I would like to try and increase traffic to the site. To that end, I plan to promote a video in the way that we discussed last week as well as build some links to the site. Stay tuned. Breaking Down Beachbody Marketing and The P90X3 Affiliate Program. The big topic for this episode is my efforts to lose weight and my experience with Beachbody and their marketing strategies for P90X3. I discuss the following seven marketing lessons (really they are simple observations): * Create or promote excellent products.  Beachbody has solid products. In fact, I think they are excellent. If you want to be successful, follow their example and make the best (or promote only the best) products. P90X3 is awesome, and I really like Shakeology too (although it is expensive — see lesson 6 below. * Cross-promote. Beachbody has tons of products and they cross-promote all of them. * Always sell the benefits. Make sure your customers understand what benefits they are going to get — not just the features. Being able to do 300 pushups is a feature; looking like a stud and feeling great about yourself is a benefit. * Address buying objections in your copy. P90X3, for example, addressed the “I don’t have the time to exercise” objection as a core part of their product design, and they highlight that feature in their sales material. * Use affiliates. The Beachbody P90X3 affiliate program is really a multi-level marketing scheme. You have to pay to join. There’s nothing wrong with that per se, and it is clearly working for Beachbody. * Don’t skimp on pricing. Beachbody’s Shakeology product is about twice the cost of competing products, but people still love it (and buy it). The lesson is that you can charge whatever the market will bear. Don’t sell yourself short when pricing your products. * Use social media to help people when promoting your products. Beachbody affiliates (coaches) are doing a great job with this, and are trained to do it in the Beachbody coaching training materials (which are really impressive). If you are interested in being a Beachbody coach (affiliate) or ...

 Ranking YouTube Videos On Google To Get Search Engine Traffic (LNIM077) | File Type: audio/mpeg | Duration: 1571

Ranking YouTube videos on Google search is a great way to get free traffic to your website.  In this episode I continue my review of the Rankings Institute.  Specifically, I address how you can use popular Web 2.0 properties that dominate the search engine results to your advantage and siphon off traffic to your site.  Additionally, we take a look at the corn sheller site (we have not looked at it in months, and it is still making money). Ranking YouTube Videos On Google This week, I talk about more learnings from Andrew Hansen's Rankings Institute (review).  The course has eight modules, and I have been trying to pick one thing out of each module to share with you each week (without giving away too much, of course). You can learn more about the Ranking's Institute here. As affiliate marketers, we often think about ranking our websites for a particular keyword.  But  the truth of the matter is that smart marketers have know for a long time that Google favors large Web 2.0 properties with big domain authority when they are ranking web pages.  And their favorite site seems to be YouTube. It's no surprise that Google loves to rank YouTube vides, especially given the fact that YouTube is the second largest search engine in the world and therefore one of the most important sites on the web. It turns out that it can be really easy to rank videos for certain keyword phrases by leveraging the domain authority of YouTube.com and then back linking to the video URL.  Once people see your video, you can ask them to click the “blue link in the description” for more information and “bingo” — instant traffic. Now, you may be thinking — “I don't have any videos to post” and “I am terrible with video”.  No worries.  There are plenty of people that will create videos for you on Fiverr.com.  For example:   Corn Sheller Update Another thing covered in this episode is an update on the corn sheller site.  Most of you know the story.  I made the site as a test, and didn't touch it much after that.  To date, the site has made about $700 in two years.  Not really retirement money, but pretty cool considering the minimal investment. One thing I discuss is making a video to try and rank to drive more traffic to the site.  We'll have to see how that goes. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and 

 Getting Started Online – Niche Virgin Dave Interviews Me (LNIM076) | File Type: audio/mpeg | Duration: 2472

So many people ask me about getting started online.  This week, I've decided to try something completely different.  Dave Stokley from NicheVirgin.com contacted me out of the blue to tell me about his new project — documenting his online journey from the start.  I thought that was a cool idea, especially since that is essentially how I got started with MasonWorld.com (which in now this blog).  So, I give some tips, share some insights and tell some stories that I hope will help people that are just getting started online. First things first — One lesson to learn here is that Dave just took bold action and contacted me out of the blue and asked to be on the show.  The worst thing that could have happened to Dave is that I could have said no.  But instead, I needed an excuse to get back on the mic, and Dave wanted to do something that I thought would be valuable to my audience (that would be you guys). Fun topics that we cover on this episode: * Dave is a smart guy with a degree in Chemical Engineering and a law degree.  I that way, he is a lot like me when I stated — a technical guy without marketing experience. * Dave asked where I am now.  I talked about the fact that “I'm no Pat Flynn” but I am headed in that direction.  I have a day job, and that makes me different from a lot of guys out there that have to pay the bills.  I usually don't talk about income numbers, but I do describe the various ways that I make money online (AdSense, Affiliate sites, etc).  I talk about sites that I have shared publicly that make between $5 – $100 per month, etc.  I started with MasonWorld.com — now LateNightIM.com (this blog). * Dave talks about the fact that getting started has been a major obstacle.  Lots of uncertainty, fear, etc.  I talk about how I got started with Garry Conn, Josh Spaulding, and Sterling and Jay.  I just started following and interacting with those people. * Mindset was discussed, including my interview with Dr. Jones last year.  It's it nature or nurture?  We discuss limiting belief in that context.  Who cares what you have to say?  Do you fear failure?  Do you deserve to have money?  Is money evil?  There are lots of limiting beliefs that can completely kill you when you are getting started online. * Avoid bright shiny object syndrome.  Keep your wallet in your pocket. * You can get everything you want in life by helping enough other people get what they want. All this and more.  Hope you enjoy the show. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast,

 Internet Success Stories: Brian Kaldenberg From Proofreading Pal (LNIM075) | File Type: audio/mpeg | Duration: 2384

Internet success stories are one of my favorite podcast topics.  There is really not anything that I can think of that is more motivating than seeing examples of other people who have been able to successfully do the things that you want to do. This week we take a short break from our study of the Rankings Institute, to take a moment to speak with Brian Kaldenberg from proofreadingpal.com.  Brian started his first Internet business from a dorm room at Iowa State University. Since that time Brian has launched a second successful business online.  Today he takes a moment to share some of the reasons for that success. Recording From Japan While this interview was actually recorded a couple of months ago in Dallas, I am currently in Hiji, Japan attending some meetings related to my day job.  Hiji is an incredibly beautiful city on the coast of Japan, about two hours from Tokyo by air.  The view from my hotel room, seen below, speaks for itself. There are lots of things to like about Japan. Japanese people are gracious humble courteous and kind. Japan is a country that is easy to navigate, Very clean, and rich with history. I love going to Japan, and I can't wait to get back. An Internet Success Story In this interview, Brian tells his story about how he started A pretty clever Internet business from the comfort of his dorm room at Iowa State University.  It's a very cool story, and there are several things about it that catch my attention. The first cool thing about Brian's story is that his first business was based on something that he cared about: A video game for the Sony PlayStation. He found a way to provide a service that made the game better. People, many of whom were excited about the game just like Brian, were willing to pay for that service. Success on the Internet often has this element of personal interest. Another amazing element of Brian's story around his first business is the fact that competition already existed. Brian saw that fact as validation of the market concept, and plowed ahead. The lesson learned here is that you should not be afraid of competition. Clearly, you need to understand the competition and subsequently crush them. But just because someone has already started a business using “your idea,” that's no reason to give up before you start. Another point that Brian makes about his Internet success is that he was able to anticipate changes in his business. Brian could see the end of his PlayStation based business on the horizon, and pivoted to a new idea around proofreading. Once again, proofreading services already existed on the Internet. That didn't bother Brian. He assessed the competition, identified some competitive advantages, And plowed ahead. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.

 The Impact Of Duplicate Content On SEO And Rankings (LNIM074) | File Type: audio/mpeg | Duration: 1630

Is duplicate content having a negative impact on your SEO?  Duplicate content is one of the most debated (and misunderstood) SEO topics on the planet. It is true that one of the things that Google is very concerned about is duplicate content — but it might not be the kind of duplicate content that you think. In the Rankings Institute week two, I learned a few things about the impact of duplicate content on SEO.  I tell you all about it in this episode. Still In Kuala Lumpur Note:  Publication of this episode was delayed about a month.  This episode was recorded at the end of February 2014. I'm still in Malaysia, and I have some additional content for you. Spent some time at the Hard Rock Cafe in Melaka, Malaysia this week. Pretty cool. Is Duplicate Content Hurting Your Rankings? The main topic this week are my latest learnings from the Rankings Institute this week.  I referred to this as week 2, and this is actually from  information  presented in week 2 of the institute.  I confused week 2 and 3 last week.  The bottom line is that Google cares about duplicate content and so should you.  Why?  Because Google “recommended your site” to a searcher.  If that searcher is just fining the same stuff they have already seen, people will stop trusting Google for search.  Duplicate content impacts user experience.  The thing is, duplicate content is hard to understand programmatically, and there are two kinds. So, if you have duplicate content on your site, you should remove it. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 074 Transcript This week we continue talking about my major takeaways from the Rankings Institute and we finally demystify duplicate content. All this and more on the Late Night Internet Marketing Podcast …. Mark on the Road… I’m still in Kuala Lumpur. I’m headed up to Melaka today for a factory visit and then it’s a two hour drive to the Kuala Lumpur airport from Melaka, then I’m flying to Taiwan to catch the return part of my round trip from Ta...

 LNIM073 – Are Broken Links Killing Your SEO? | File Type: audio/mpeg | Duration: 1942

Are broken links on your site having a negative impact on your SEO?  One of the things that Google is very concerned about is user experience, and broken links create a bad user experience.  In the Rankings Institute week two, I learned a few things about the impact of broken links on SEO and how to check them.  I tell you all about it in this episode.  I also talk about e-cigs and address a question from a listener about how to choose between promoting affiliate products versus Google AdSense Hanging Out In Kuala Lumpur Note:  Publication of this episode was delayed about a month.  This episode was recorded at the end of February 2014. I've been spending some time in Asia as part of my day job responsibilities.  As I mention in the show, there are lots of reasons to love Asia.  Here is the picture I promised of the Petronas Towers in KLCC that I took with my iPhone from the executive lounge in my hotel across the way.  Very cool.  The colors at the bottom are colored lights in a fountain, and the base of the building is a giant shopping mall. Are Broken Links Hurting Your Rankings? Big topic this week are my learnings from the Rankings Institute this week.  I referred to this as week 2, but actually this information is presented in week 3 of the institute.  No matter.  The bottom line is that Google cares that your site provides a great user experience for searchers.  Why?  Because Google “recommended your site” to a searcher.  If that searcher has a bad experience, people will stop trusting Google for search.  Broken links impact user experience, and they are easy to find programmatically.  So, broken links are used by Google to determine the quality of your site (and therefore how highly it ranks). So, if you have broken links on your site, you should fix them. Links mentioned in this section include * Integrity for the Mac * Link Sleuth on the PC * Broken Link Checker for WordPress Other Topics In This Episode I also spend some time talking about affiliate marketing opportunities in everyday life.  The example I use is e-cigarettes. Additionally, I handle a listener question about mixing AdSense and affiliate offers. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and s...

 LNIM072 – Content Is King For SEO | File Type: audio/mpeg | Duration: 1683

Are you wondering if content is still king for SEO?  I mean, for while there, it looked like the only thing that was important was getting as many spammy back links as possible.  And judging by the kind of junk that is ranking in Google, things were looking bad for King Content.  But things are changing, and content is returning to power.  We discuss this phenomenon this week on the show. King Content Reigns Again I've been hanging out at the Rankings Institute for the last couple of weeks.  It's the latest course from Andrew Hansen and his friend Alex Miller.  Alex is a real live SEO professional.  You can read my review of the Rankings Institute course here.  It's a work in progress. I've decided to take a single idea from each of the eight weeks of the Rankings Institute course and feature it on the podcast.  This week, I discuss the importance of content quality when ranking content.  I also talk about how to get that content ordered (outsourced) in the event that you don't have time to write it. My Buddy Leslie And His Wife As you know, I always sneak some cool stuff after the end of the show.  Today, I share a short music clip from my friend Leslie Samuel from BecomeABlogger.com and his amazing wife.  This lady can sing.  You can see the full video here. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 072 Transcript This week on the Late Night Internet Marketing Podcast we talk about my takeaway from week one of the Rankings Institute course and why content seems to still be king. All this and more on the Late Night Internet Marketing Podcast… Mark on the Road… It’s great to be back. I’m on the road, for those of you that follow me on Twitter and Facebook. I’m doing another Asia tour. Right now it’s 4:00 or 5:00 in the morning her...

 LNIM071 – Starting A Niche Site Business with Justin Cooke | File Type: audio/mpeg | Duration: 2453

Justin Cooke from Empire Flippers is in the house!   In this episode, we get Justin to tell us about his experience building thousands (yes, thousands) of niche web sites.  He talks all about his experiences, how he and Joe built the business, and what he thinks is still possible.  This rounds out our series on success and failure with niche websites where we have talked to Andrew Hansen, handled several listener responses and questions that came in after episode 067.  You're going to love this episode.  Justin is just awesome. Support the new show Head on over  to iTunes and subscribe to the Late Night Internet Marketing Minute. Starting A Niche Site Business Great things on this episode with Justin Cooke.  Justin and his partner Joe have built thousands of of sites at EmpireFlippers.com.  He is a down-to-earth guy that tells it like it is.  Better yet, he makes his money actually building site — not teaching people to build sites.  Pretty cool. Justin talks about starting out, getting slapped, and what his is doing today to build sites that make money. * How they got their start building profitable sites and flipping them. * How it took some time to get things going (no instant success) * Three kinds of niche sites (small, medium and large) * Huge hits and setbacks suffered from Penguin (link networks) * The niche they are attacking in the flipping business * Criteria for buying expired domains * How many site you need to really get started (it's 25 by the way) * The importance of personal responsibility * Is there a blueprint for success?  Nope! * What is the real failure rate and why? h2>Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:

 LNIM070 – Farnoosh Brock On Improving Your Day Job | File Type: audio/mpeg | Duration: 2025

Today, I've asked Farnoosh Brock to come back on the show.  Every day it seems like I have a conversation with someone about how they want to get into internet marketing because they are trying to get out of their day job.  That makes me wonder how many people are throwing out the baby with the bath water.  After all, most people have invested a lot of time (and blood, sweat, tears, etc) in their day job.  What if people could fix (rather than abandon) their day jobs.   Farnoosh knows a lot about how to get ahead in a corporate job, and shares some tips for those of you that feel stuck. Bella The Dog In the intro, I mentioned baby Bella the dog.  Here is the picture that I promised. Bella and I had a great time recording the show – but I have to teach her not to chew on the $400 microphone. Forever Affiliate and Rankings Institute I've been spending time with Andrew Hansen inside of Rankings Institute.  I am very excited about this product, and will be going through the coaching myself.    As part of the launch promotion, Andrew created a fantastic webinar that outlines what is possible in 2014 using free traffic from the search engines.  You can see that webinar below. Even if you are not interested in the product, you should watch the first 45 minutes of the webinar to see some amazing case studies. Improving Your Day Job The interview with Farnoosh was awesome as usual.  As I mentioned, I wanted to reach listeners that are throwing out the baby with the bath water when it comes to their day job.  Farnoosh knows a lot about how to get ahead in a corporate job, and shares some tips for those of you that feel stuck. There is so much that you can do in your current job, starting tomorrow… The product that I mentioned from Farnoosh is called Crack The Code To Get Promoted. Some ideas that are discussed: * No one will take care of you and your career for you.  Take charge! * You need to have a “giving mentality”. * How her course can return $4000 in benefits to you. The course is based on her extensive personal mentoring experience and over a year of research. You can get a sense of what is possible and the sort of mindset changes that you can make to your existing job by listening to Farnoosh in this interview. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscrib...

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