Late Night Internet Marketing and Online Business with Mark Mason

Just before Christmas, a couple of my sites got hit by a Google thin content penalty — the dreaded Google Manual Site Action.  Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six.  I talk about what I plan to do […] The post Responding To Google Manual Site Actions For Thin Content [LNIM097] appeared first on Late Night Internet Marketing with Mark Mason.

Hopefully by now, you have seen Star Wars: The Force Awakens.  A great film and an amazing success.  Of course, behind that success, there is a ton of marketing.  That led me to ask the question:  What are the “Star Wars Marketing Lessons” that we can take away from this box office behemoth?  In this […] The post Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096] appeared first on Late Night Internet Marketing with Mark Mason.

What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger.  In this episode, we hear from a listener named “Bob” (not his real name) regarding his interest in the photography niche.  Bob's been waiting […] The post Getting Started Today Online — What Are You Waiting For? [LNIM095] appeared first on Late Night Internet Marketing with Mark Mason.

Now more than ever, internet marketing for small business should be a critical part of any business owner's strategy.  In this episode, I replay my talk from Social Media Marketing World 2015 where I discuss how you can use your website as more than just an online business card.  I cover search engine ranking, conversions, […] The post Internet Marketing for Small Business [LNIM094] appeared first on Late Night Internet Marketing with Mark Mason.

Sometimes, the question of how to choose a domain name can seem like an overwhelming conundrum.  There are lots of things to consider and on top of that, all the good names are already taken!  If you need some clear guidelines for selecting a domain name, this episode is for you. Also in this episode, […] The post How To Choose A Domain Name [LNIM093] appeared first on Late Night Internet Marketing with Mark Mason.

It's a special Thanksgiving Day episode of the Late Night Internet Marketing Podcast. This week I finally catch up with John Lee Dumas from Entrepreneur on Fire to get his views on what it takes to achieve success in business. We discuss everything from the strategic superiority of US Army Tanks to what it takes to […] The post John Lee Dumas On Success In Business [LNIM092] appeared first on Late Night Internet Marketing with Mark Mason.

This week I take time to say “Thank You” to everyone that has made the effort to welcome the show back on the air.  The feedback help, and is much appreciated.   I talk about an interesting discussion that I heard on Mac Break Weekly some time ago regarding affiliate marketing and iOS9 ad blocker […] The post iOS9 Ad Blocker Impact and Affiliate Marketing [LNIM091] appeared first on Late Night Internet Marketing with Mark Mason.

The Will It Fly book from Pat Flynn is launching soon.  In this episode, I talk to the man himself.  We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share.  I challenge Pat to share things from the book that people can […] The post Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090] appeared first on Late Night Internet Marketing with Mark Mason.

Sometimes, you get just the right motivation to get you over the hump.  This week, I talk about a letter that I received from a listener, and the impact that had on my motivation to restart that Late Night Internet Marketing Podcast.  I turn that into some “business motivation tips” will help you in your daily […] The post A Letter from Dave – Business Motivation Tips [LNIM089] appeared first on Late Night Internet Marketing with Mark Mason.

Here we are again.  It's been a while since my last episode.  This week, we talk about what to do, if like me, you fall behind on your big goals.  We also talk about the Google Mobile Friendly update and what you should do about it.    Google algorithm changes come almost every day it seems, […] The post Google Mobile Friendly Update And Restarting Your Goals [LNIM088] appeared first on Late Night Internet Marketing with Mark Mason.

Russian Spam Bots are in the news this week, so we talk about exactly what they are doing and what you need to do in response.  Additionally, we take care of some listener feedback -- a question about episode 74 where we talked about "noinexing" category pages using the Yoast SEO plugin.  Finally, we discuss how you can use GTD to break down those big, scary goals that you set a few weeks ago. Links Mentioned In This Episode The definition of referrer spam A good article about Darodar Spam A video about how to block Russian Spam Bots Yoast SEO plugin Episode 074 -- Duplicate content (transcript) Official GTD website The GTD book The Internet Market Minute Show The Internet Marketing Minute RSS Feed Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 087 Transcript This week on the Late Night Internet Marketing Podcast we talk about some affiliate marketing news, particularly the Russian spam bot attacks and what they mean for you and your website. Additionally, we handle a listener question about the right way to use the Yoast SEO Plugin, a great question about categories. Finally, we talk about how you can use the age old tactic of GTD to tackle your 2015 goals. I’m going to help you break down some of those enormous goals that you set only a few weeks ago and figure out what to do tomorrow to help yourself achieve those goals. All this and more on the Late Night Internet Marketing Podcast…. You can probably hear from my voice, I am not exactly all okay yet. This has really been slowing me down. I started having a cough right around Christmastime. Then right around the New Year I came down with the flu, the real for sure Influenza A that I got a flu shot for. Apparently Influenza A has mutated here in the United States and the flu shot has limited effectiveness. I had that for five or six days, plus two or three days of still being really tired. Now I still have this annoying cough. Luckily, I have technology. I have a cough button in my set up. It actually sits on the floor and if I feel like I’m going to cough I can just hit the button, cough, and you’ll never know the difference. At least I hope that’s the case. Things are going okay here. I’m making content, I’m back on the mic, everything is cool with my 2015 goals. I’m a little behind because of all this flu, but that’s okay, I know where I’m headed. I hope you’re headed in a good direction, too. We’re going to talk about some stuff that might help you today. Before we do that, let’s get into a little affiliate marketing news. Russian Spam Bot Attacks The first thing I want to talk to you about is some of this stuff that you may have been hearing about on the internet, Russian spam. The so called Darodar referrer spam. This is kind of interesting for affiliate marketing because this spam is not harmful to your website,

Creating valuable content is a critical part of any marketing strategy — especially the kind of marketing we talk about here on the podcast.  In this episode, I outline my 2015 SMART goals (also recently mentioned in my latest video), I talk about how to deal with keeping your internet business separate from your day […] The post Sneaking Around At Work And Creating Valuable Content [LNIM086] appeared first on Late Night Internet Marketing with Mark Mason.

Tracking the ranking position of the keywords for your websites is a critical part of any affiliate marketing business.  In this episode, I talk about my personal solution for tracking web site rankings — Rank Tracker from Link-Assistant.com.  I use the tool to track website rankings in conjunction with a captcha solver, a dedicated “always on” […] The post Track Your Website Rankings In Google (without going broke) [LNIM085] appeared first on Late Night Internet Marketing with Mark Mason.

While I was on the road in Asia, Google rolled out their latest animal.  Chances are that you've heard about the Google Penguin 3.0 Update.  The question is, what in the world should you do about it?  It turns out that Alex's advice from last week is right on the money when it comes to Penguin.   […] The post Google Penguin 3.0 Update: What you need to know about Google’s latest algorithm antics appeared first on Late Night Internet Marketing with Mark Mason.

There is a good chance that backlinking mistakes are killing your SEO. In this episode, we have SEO expert, Alex Miller, from the Rankings Institute  to give us backlinking tips.  Alex is a service provider for SEO firms where he tracks performance of thousands of client websites so he has solid knowledge on what works […] The post Are Backlinking Mistakes Killing Your SEO? What You Need To Know [LNIM083] appeared first on Late Night Internet Marketing with Mark Mason.