Late Night Internet Marketing with Mark Mason
Summary: On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format.
In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress? Check out this amazing free webinar from our friends at Shopify. Detailed show notes coming soon Again, here is that Diamond-studded cat […] The post Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144] appeared first on Late Night Internet Marketing with Mark Mason.
In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo. As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success. Because of that work, I have been getting lots of questions about drop shipping, and so I decided to […] The post Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143] appeared first on Late Night Internet Marketing with Mark Mason.
These three simple conversion tips and tactics can make the difference between profitability and failure. Use them and sell more. Ignore them, and you may find that you can't pay the bills. On this week's podcast, I talk about my commerce project on Shopify, and how that has reminded me of some key things. Conversion […] The post Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142] appeared first on Late Night Internet Marketing with Mark Mason.
Day Job Secrets can be hard to keep. This week we take a look at some issues listener Phil has been facing at his day job. Phil's side gig is closely related to his day job and involves a troll. That makes the discussion pretty interesting. We have some recommendations for Phil (who is plenty savvy enough […] The post Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141] appeared first on Late Night Internet Marketing with Mark Mason.
This week we tackle a question that I get all of the time — How To Get Started Online. Let's face it, getting a business up and running can be overwhelming when you are first getting started. What new people need is the big picture that explains how to navigate the online jungle, and that's […] The post How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140] appeared first on Late Night Internet Marketing with Mark Mason.
When you run out of blog content ideas, you can feel desperate and alone. Well, perhaps that's a slightly dramatic characterization, but you get the idea. Running out of ideas stinks. In this episode, I talk about how you will never have to worry about running out of blog content ideas again — ever. Blog […] The post Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139] appeared first on Late Night Internet Marketing with Mark Mason.
In this episode we talk about how to finish projects, even if you are stuck. We often start projects with gusto, only to get lost in the messy middle and fizzle out. I offer there ways to deal with this situation in this episode. We also talk about How to Finish Projects Show Notes In […] The post Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138] appeared first on Late Night Internet Marketing with Mark Mason.
In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks. These are questions I get all the time, and they are fresh in my mind as […] The post Online Business Accounting Tips For New Entrepreneurs [LNIM137] appeared first on Late Night Internet Marketing with Mark Mason.
This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty. You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome (fear). Fear of failure is a common case of the latter. […] The post Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136] appeared first on Late Night Internet Marketing with Mark Mason.
I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce. The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it comes to SEO. In this episode, […] The post Shopify SEO Tips — Search Optimization for eCommerce [LNIM135] appeared first on Late Night Internet Marketing with Mark Mason.
Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break down the hierarchy of Facebook Ad campaigns and try to […] The post Understanding Facebook Ad Manager: Ad Campaigns [LNIM134] appeared first on Late Night Internet Marketing with Mark Mason.
The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook. To be honest, it was a little creepy. It turns out that these brands were using a technology called […] The post What Is A Facebook Pixel [LNIM133] appeared first on Late Night Internet Marketing with Mark Mason.
Why attend conferences? That's a pretty darn good question. Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […] The post Why I Invest In Social Media Marketing World [LNIM132] appeared first on Late Night Internet Marketing with Mark Mason.
Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links can look a little intimidating. So, in this episode, I explain UTM parameters for Google Analytics in […] The post UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131] appeared first on Late Night Internet Marketing with Mark Mason.
Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer. Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes Do I still recommend as a place […] The post Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130] appeared first on Late Night Internet Marketing with Mark Mason.