Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Summary: On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format.
When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing great copy. In this episode, I teach you the six elements of the PASTOR method and discuss how to implement them in your copy. I also discuss the importance of storytelling in your copy, and discuss my plans to check out the 100K Factory program. Show Notes Storytelling is one of the most powerful techniques to convince people. This is not a new thing in marketing. It has been used in the most amazingly effective ways for longer than you can possibly imagine. Everyone can tell stories and two good tips are: tell stories from your own personal experience; that story to whatever it is that you want to talk about; and lastly, practice! The more storytelling that you do, the better you’ll get at it. Here is the best formula for any kinds of persuasive communication that I have seen. It is called the PASTOR Method and was developed by Ray Edward. It talks about the six different components on how to make a completely constructed and effective copy. * Problem – this is a reminder to make sure that you are calling out the problem that the prospect has. Be specific and articulate because this allows you to identify with the prospect on an emotional level. It will make them feel that you really understand what they are going through. * Amplify – amplify the pain that the prospect is feeling making sure you know the consequences of this problem. Make sure that you are all in the same page about why this is a big issue. * Solution – Offer a solution to the problem. This is a great place to tell your story about how this solution is effective. Give examples. * Transformation – overload with testimonies about the transformation brought about by your solution. Let them see the people who are just like them. * Offer – make the offer. Make only those which are win-win for you and for your prospect. Don’t just give the features, highlight the benefits. Make honest offers — don’t oversell, resist the temptation to make claims that aren’t true. * Response – ask the customer a response to the offer. If you do not ask for the sale, you will not make any. Assume that the customer is going to buy and just give them the instructions on how to. Links Mentioned In This Episode * 100K Factory program * AliExpress.com * Shopify * WooCommerce * ATS Rentals * Rays eBook On Storytelling *. Copywriting Academy Videos Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.
These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential copywriting tips from a sea of teachings on how to write copy based on their ability to help you immediately. I hope you enjoy the episode. Show Notes 11 Simple Tips that you can internalize and do to make your copy better today: * Craft a killer headline – more people are going to read your headline more than anything else in your copy. This is the very first thing that they are going to read and which will consciously, or subconsciously, determine whether or not they will read the rest of your content. A good tip is to copy any fantastic headline you see and jam it away in Evernote. Scan this file when you are ready to write yours and use it for inspiration. You can also test it by asking yourself: “If you are to read your very own headline, would it make you want to see what else is in the article?” and “If you are to put only your headline and your phone number in a classified ad, will people call you?” * Tell stories – Develop the skill of telling stories as it is not only engaging but it is also entertaining so having a story will draw your reader in and help get them through the copy. * Inject your personality into your copy – tell your story with color which comes from and if form by your life. People identify with that and it makes your copy seem real and trustworthy. So let your personality come through. * Appeal to people’s emotion – whatever emotion that people are feeling related to what you are selling, make sure you tap into that and connect to it. Amplify that. * Make your copy look good visually – does not need to be fancy but make sure it works well to other people’s eyes. It should be constructed in a way that it pulls people in. * Speak your customer’s language – use the language that’s appropriate to your audience. Use words that people in that field use when they are talking not just to persuade them but also to build authority. Spend time to understanding your product by interviews, surveys, etc. * Focus on the benefit – you need to identify the difference between the features and benefits because it’s the benefits that sell. * Ensure your copy has intrinsic value – when you are writing, make sure that your customers feel like they are getting something. Deliver value as it makes the copy more engaging and it makes the prospects like you more. * Ask questions and get them in a mode to say yes – this is a sort of copywriting psychology where you ask a series of questions to get you to say yes over and over again, and by getting your audience to say yes to several things in a row, this will get them into a ‘yes momentum’ to get them to say yes when it’s time to make the purchase. * Include a strong call to action – you can’t leave it to their imagination on what they are supposed to do next. You want them to push the button right now so they can start understanding the benefits of what it is that you have to offer immediately. * Organize your writing with a formula – follow a well-thought of formula when you are writing. Whatever method you choose, you got to have one. In the beginning of the episode, I mentioned my wife’s’ overwhelmingly positive experience with ATS Rentals — most recently renting the Canon 100mm-400mm f/4.5 L-series zoom lens. As promised, here are some cool pictures that she captured with that lens.
Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing email marketing tips not only from his own direct personal experience, but also from his many coaching clients. Show Notes Terry Dean is a legend. He has been doing the internet business thing full-time since 1996. Better still, Terry has helped thousands of entrepreneurs just like you get started building their online business. A resident of Dunnellon, Florida, Terry is married and has 2 dogs. One of the things that I love about this interview with Terry is how he authentically shares his own origin story about delivering pizza for Little Caesar’s (Pizza! Pizza). My reaction is that if a pizza delivery guy like Terry can make online business work, then so can you. In the episode, you’ll find out the three critical elements that should be in every email that you send, and why just delivering massive value is not enough. The money, truly, is in the list — its true two decades ago and is true today. With 21 years of experience in his arsenal, Terry has tips for us to boost our profits using our email lists. Here are the fundamental things in line with email philosophy: * To build a list, focus on the audience first. Everything you do, think about your audience. The first thing that you need to have is a lead magnet and this equates to a freebie that you give away to get people to subscribe to your list. Lately, Terry calls this a ‘Free Preview’ as he views that gift that he gives as a bridge to whatever I am offering next. If it is a tennis client, for example, you can give him a free video on how to improve his serve once he opts in, and then give him a link to the first product for sale. Since it’s about the serve, we will give him a product or an item related to that. You offer him the next step after, that’s why Terry calls it the Free Preview. With this simple system, their clients would usually bump their sales up to 30% – 50% within 24 hours. There is no need to warm the prospect up, you ride the momentum. * Split test. People don’t test nearly as often as they talk about it. Terry would test different affiliate pages to see which ones would sell best. You can have switch three different offers and see which ones resonates best to the kind of traffic in that landing page. When you are starting out, don’t worry about the colors of your buttons or things like that instead, test big things such as main headlines, offers, or prices. * Once you gain a subscriber in your email list, start sending out emails using auto-responders or broadcast messages. For beginning, Terry suggests auto-responders upfront to establish a relationship. The biggest mistakes that you can do is to send a whole bunch of promos, which can burn your list really fast, and the other one is sending content without promoting anything. The latter is hard to fix in the long run because it’s not going to build you a list that’s going to buy from you. What you want to do is to give value but it needs to be in contrarian in content especially in the beginning. In means that when everybody else is saying X, but I say the problem is Y instead. You will want your content to be contrarian and different with what others are saying and to start off, you can use the ‘rant style’ type of email. It gets your email noticed in the midst of the noisy marketplace. * For affiliates, the best email that you can send to promote any affiliate program is a case study for their product. Buy their product, use their product, and tell people the results. * Value is more than just content. It is direction and guidance from someone you ...
Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips that will help you create better call to action and increase conversions. I also describe the marketing lessons that you can learn from my experience with the Apple AirPods. I just got mine this week. Show Notes Some calls to action are important but we have to be careful how much we are asking our audience to do. Also, if we have so much promotion in our content that it starts influencing what we are talking about, it will start to junk our show up. I believe that most of the content you create, if not all, should be created with a purpose. Whatever it is that you want to talk about, the call to action there is to create better content. If you are not delivering content that urges people to do something, then you are not delivering it right. Sometimes, the action that you are pushing will result to the exchange of money between you, your audience and a third party. When your call to action involves money, the issue will always come back to money. Is the value that you are delivering justifying it? Are you doing it for the right reason? These calls to action can be done the right way. Here are some tips in doing great calls to action: * Are your calls to action being made with integrity? – Are you making this call to action because you really believe that the value you deliver is really worth the price? * Does your call to action have a clearly stated value proposition? – What’s in it for your audience? Focus on the benefit and outcome that you would want them to receive. * Go big or go home – make a big deal out of your call to action. A good call to action should be prominently, clearly and enthusiastically stated. It will help you with your conversion, amplify your integrity and emphasize the benefits that they will get. * Deliver what you promise – over deliver or at least make sure your product matches what you committed. * Test your call to action – Use tools to split test things such as colors, graphics and headlines. Little things can affect conversion rates. * Take advantage of FOMO – if appropriate, your calls to action will be more effective if you create a sense of urgency or scarcity. Here’s a silly selfie of me sporting my new Apple AirPods. In the episode I talk about the product marketing lesson that we can all learn from this amazing Apple product. Links Mentioned In This Episode * Apple AirPods * Cliff on Product Launch Fatigue Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a re...
Google voice search optimization is becoming more important as the frequency of voice search increases. Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk about the impact of voice search, the presence of rich snippets, and the way you can structure you content (or modify your existing content) to take advantage of both. I also talk about the impact of Call To Action Fatigue, a topic recently raised by my friend Cliff on the Cliff Ravenscraft Show. Show Notes * Call to Action Fatigue – I was listening to the Cliff Ravenscraft show and he raises several issues about Call to Action Fatigue. Call to Action fatigue is basically when you are stressed out and tired with always promoting something. Everybody seems to be promoting everything all the time and our content channels are now polluted with all these Calls to Action. Cliff’s point is view is simply; if the content that you are posting is merely for promotion to be able to land a direct sale or commission off from something else, this is a huge business mistake. * Google Voice Search Optimization – Google has been emphasizing mobile but the other thing that they have been doing to prepare to transition to Google Voice Search Optimization is adding featured snippets on top of search results. If you enter a question to Google that has an answer, you will get back featured results which are in a Q&A or How To format. From an SEO standpoint, this is absolutely something that you want to do. The best tip to do this is to construct your content in a way that allows you to rank and get into these featured snippets. The easiest thing to do that is to ensure that your content has a section of frequently-asked questions with direct, concise answers to those questions which will drive Google to feature that page. It will also help have an image nearby. The questions that you should have answers for should include the who, the what, the when, the where and the why. In the show, before I start the discussion about google voice search optimization, I mentioned Escape Expert in Plano, Texas where I had my escape room experience. Here is the photo that I was talking about. Links Mentioned In This Episode * Escape Expert in Plano, Texas * The Amazon Echo on Amazon.com * TCRS468 — PLF Product Launch Fatigue * Yoast article on voice search * Geoff Smith podcast jingle music Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review,
This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS. I know, that sounds a little dry, but trust me — you're going to love it. Listener Gil has a question about what happened to his rankings for a particular page, and I think HTTPS shenanigans are to blame. We also take a moment to celebrate six months of consistent podcasting. I break it down and try to answer the question “what's different”? After all, I've been trying to get this right since 2009. Best of all, there is an internet marketing fortune cookie about oversleeping that we need to crack open. Show Notes * Listener Feedback: Gil’s site changed from http to https without him doing anything. * What could have triggered this? – His website host probably enabled https across their whole platform. * How did people find the https pages? – Gil was not linking to the https sites and all the backlinks to those sites are all http. Google prefers https so strongly that when they are crawling sites, they test if both versions of the webpages are available and if they are, they are preferring the https version of the page. * How do you fix this? – What does ‘fixed’ mean? If I were Gil, I would go ahead and understand why https is working and then just make sure that everything is working correctly. After that, do the work to let Google know that https is the preferred version of the website. * Internet Marketing Fortune Cookie: “Tomorrow will be a productive day, don’t oversleep.” What does this mean? * Carry around your own weather – It may be the worst day of the month but tomorrow is going to be another day. The sun is going up tomorrow so decide that it is going to be a productive day and make it happen! If you say you can or you say you can’t – you’re right. Just decide what will happen and you already have a leg up on what’s going to happen. * Don’t oversleep – don’t toss away your opportunity. Be ready to seize those opportunities every day. Every little bit that you can do counts as it adds up over time. 3. I stumbled into a great article that I think is spot on. The article is entitled SEO priorities for the New Year by David Freeman and he breaks this down into two things: Quick Wins and Large Projects. Here are some highlights: * Log into Google Search Console and read what’s there – there are all kinds of things there that will tell you how Google views your site. Find out what you can fix and make them love you more. * Content Gap Analysis – there are amazing tools for this now to show you, from a search perspective, if you need to grow content. You can use this to create an editorial calendar for the entire year. What do you want to see in your website by the end of the year? What do you need to flush out? What is missing? * Switch your site over to HTTPS. * Enable exhilarated mobile pages.Make sure your site is mobile friendly. Links Mentioned In This Episode * Show some love for the show * Search Engine Land article on SEO Priorities * Previous episode on HTTPS * Previous episode on content creation workflows * AHrefs — my favorite SEO tool * Yoast SEO Plugin Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So,
Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the three components of a search engine results page listing and how to optimize each element to convert. We also talk about the impact of readability on search engine rankings and handle some listener feedback. Show Notes * Does readability impact rankings? – Yes it does because it is going to impact how people view your article. If you are not targeting the right level of readability to your audience, they are not going to ‘like’, share or link back to your content. Also, Google’s intention is to put the best content on top and part of having a great content is having content which are easily read by your content. Your content has to be delightful and being readable is part of it. It might not be included in the algorithms today but over time, readability and things which are influenced by readability, will become more and more important. * The three components of a search engine results page listing and how to optimize each element to convert: Whether or not someone clicks on your link, depends on whether or not your listing in the search engines has been optimized to convert the click. The title, the description and the URL are three things that you have control of and are calls for action for the readers. You are trying to influence a searcher to prefer your page rather than the other ones nearby. * Title tag – you need to have key words for Google SEO purposes but for the searcher, they are paying attention to this to decide whether or not to click on your link. So do two things: craft the title so that’s its interesting and encourages readers to click; and make sure it’s no longer than the number of pixels that Google is allowing you to show. * URL – you want the keyword for SEO but also so that readers can see that it’s clearly about what they want. You also want it not to look spammy. Make it look trustworthy and inviting to click on. * Description – it does not have much of an SEO impact from an algorithm perspective but it has big impact whether or not people click on your page. It must look enticing. Links Mentioned In This Episode * JLD's New Journal: The Mastery Journal * Impact of Readability On SEO- Link 2 * Yoast SEO Plugin * Search Engine Land article on SEO listings Other Recent SEO-related Articles and Shows Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118] Switching To HTTPS: SEO Implications And How To [LNIM114] Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry,
Do you have a magical breakthrough goal strategy? I thought not. More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the next twelve months. So far, so good. Then, somehow, the year comes and goes and you did not manage to accomplish all (or perhaps even any) of your goals. Ray Edwards was no stranger to this cycle. But in 2015 Ray employed Michael Hyatt’s Best Year Ever course techniques to achieve amazing things over the next two years. In this episode, we sit down with Ray for an intimate look at exactly what he was able to accomplish, and how he did it. My hope is that you’ll be able to learn from Ray’s example and that the insights Ray provides will be instrumental in in your success in 2017. What's amazing about this interview is how transparently Ray shares all of his past failings and shortcomings. It's great stuff, and I'll bet is sounds a lot like some of the things you have experienced in your life. Show Notes This was a great discussion with Ray — and surprisingly intimate. Ray reminds us that even really successful people have their demons, and have to work to overcome them. I feel privileged to have spent time with Ray discussing something so personal. One of the things that I love about Ray is that he is “unashamedly Christian” but he does not judge those who don't share his beliefs. Ray hopes that you can take something away from his teachings no matter your value system, The really key takeaway for me in this episode was the fact that you need to know WHY you are trying to accomplish whatever goal you set. He quotes Gail Hyatt, who said “People lose their way when they lose their Why”. As a direct result of that (and learnings from Michael Hyatt's Best Year Ever course), Ray was able to harness the power of why to great effect. You won't believe the things Ray (who was already successful by any measure) was able to achieve using the strategies he describes in this episode. It's true: @RayEdwards explains importance of @GailHyatt's words: People Lose Way When They Lose Their Why. https://t.co/7Qn0Yvky41 pic.twitter.com/wOSfZgfKwh — Mark Mason (@LateNightIM) January 12, 2017 By many measures, Ray was already successful but the rest of the story was that he had health problems and he was deep in debt. He had areas wherein he was not employing the same discipline that he is applying in his career and there were facets behind the scenes that people could not see. He also made resolutions year after year for the last 10-15 years to relieve himself and his family distress but each year goes by and nothing happened. It began to feel like an integrity issue then got hit with a health diagnosis that he had a generative neurological disorder. And he hit rock bottom and made himself choose: either he could face the fact that we will die overweight and broke, or do something about all of these. He embarked on a two-year journey where the results included losing 60 lbs. of fat; paying off all consumer debts except for the mortgage (which they have already cut in half); finishing about 70 books including the Bible (which he read, actually read, four times in one year); deepening his relationship with his wife; and being able to take a 30-day sabbatical. He was diagnosed with Parkinson’s disease that doctors said was only going to get worse but he begged to differ and actually got better! He gives glory to the Lord and hopes that it inspires others. But when you look back, we can only wonder,
Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit. Show Notes When I found out that my site was hacked, I looked at the nature of that hack and found out that hackers had compromised the website and added a tremendous amount of content to the site. The CPU load on the server had gone through the roof because of the enormous amount of traffic as the site was being used a bots and other things. When I did an audit, I found that the tons of information added that I didn’t own drove the disk to be almost full – it was a totally mess. It was a total takeover of my 17 websites which were on this one server. Luckily, the server was hosted at Site Ground so I sent a ticket, pinpointed the time it was hacked, and asked them to roll the site back and restore a backup from the time when I believe it was hacked. This doesn’t work every time though as hackers sometimes now that that this is what you will do. They will exploit the site and will let that sit dormant for a long time so your backups are too old to be of much use. As for mine, Site Ground fixed it pretty quickly and I was back up running but with a website which had been restored to its previous state, which we know, can be hacked. So how do you harden a website? Majority of the WordPress hacks either come from the hosting platform or from out-of-date plugins. Here’s what you can do today with practically no technical expertise: * For recovery purposes, have good backups. There are plugins that you can use for backups but there is nothing which can beat a server backup from your server provider. Check in with your host to see if they provide backups and if you can afford that. * Make sure WordPress is up-to-date. Get everything updated to run the very latest version as you need to make sure that your site is secure. This includes your themes and plugins so I would recommend turning automatic updates on. * If you have bunch of stuff installed that you are not using – themes, plugins – delete these junk out of WordPress. Go into your plugin/theme manager and remove them as they can provide points of attack. If you do not need a plugin, do not use it. Use plugins only if you need them. * Do not use ‘admin’ as username for the administrator of your blog. This gives hackers half of the puzzle. Harden your password – change this often, make it very hard to guess and consider using two-factor authentication. * Use the best hosting service and sign up with a reputable one. Choose one which is designed for WordPress. * Add your site to Google Search Console as they are watching your site thereby will notify you once your site is hacked. * Add a security plugin. I use WordFence which has firewalls, looks for hacking and bots, pays attention if your plugins or themes are out of date and sends you notification emails if they are. Here is the message that I received from Google….this will really make your stomach hurt. Especially when they start coming in for multiple sites one right after another – “WordPress Website Hacked”. Here is that video about the candle that a promised at the very end of the recording. Links Mentioned In This Episode * “State of Blogging” report * WordFence Plugin * iThemeSecurity Plugin *
How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy Andrew Hansen and give you a framework for evaluation of your sites. Also, I talk about SEO trends for 2017 — particularly the ongoing importance of mobile. You need to have a responsive design and you should consider AMP. Don’t know what all that means? Don’t worry, I discuss it all in the episode. Next week, I’ll bring you an update on the niche site. Show Notes * Predictions for 2017 are now emerging, some are goofy but some resonates. One article that I love talks about Google moving from desktop first index to a mobile first index. Two things that they might mean to you, the blogger: you need to have a truly responsive, outstanding website going and Google’s search engine request to have an accelerated mobile pages (AMP). This prediction seems spot on to me and that means mobile will be increasingly important in 2017 and whatever your plans are for creating affiliate websites or blogs, you better think mobile first. * How do you predict how much money a particular website would make? I call this Affiliate Math. These are guidelines that you can use to build a spreadsheet to figure out how much money you should invest in your website: * Let’s say that you have a page and its targeting some key word terms that are very closely related and top 3 of those have 10k searches in total. If you are able to get to the 3rd position in the search engine results (Rank 3), you can expect maybe 10% of the order of clicks. Then let’s say you make great articles because you apply the principles of copyrighting and everything that we have discussed in the past thereby people are engaged after they checked your website out and they click through your product, then you are looking at a click-through rate of maybe 30%. After this, look at earnings per click information to expect how much you will be getting for that page for that month. If you have multiple pages in your website which are of this quality, then you can start multiplying this using the same principles. here's an example calculation: Out of 10,000 visitors, 1,000 visited your site (10% of clicks) because you are on Rank 3 in the Google search engine. Out of the 1,000 visitors in your site, 300 clicked through your product (30%). Your earnings-per-click is $.50 thereby you should be expecting $150 for this page. If you have 10 pages like this, multiply $150 by 10. You should be expecting $1,500 per month for this website. Thanks to everyone asking about the course: Hey @LateNightIM when will you be launching your affiliate marketing course? #LateNightAffiliate — Chris Holdheide (@ChrisHoldheide) December 14, 2016 @LateNightIM Focus & taking action. And patience waiting for the Late Night affiliate course!!! Merry Christmas Mark. Cheers!! — Rick Mueller (@RickMuellerAZ) December 18, 2016 @LateNightIM just listened to ep 103. Any details on the release of the affiliate course? I am very interested in it. — Rick Smith (@SmittyDick) December 21, 2016 Links Mentioned In This Episode * Late Night Affiliate
Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense approach to keyword optimization that will allow you to get more traffic from keywords for which you are already ranking. In the news, we discuss the new features just introduced at ConvertKit. I’m really excited about new automation features that make ConvertKit even more awesome than it already is. Now, you can have messages in sequences that are conditional based on tags. Previously that was only available in broadcasts. Additionally, this idea of conditional publishing extends all the way down to the message level, where you can exclude blocks of text within a message based on tags. It’s so cool! Show Notes The tactics that I am going to discuss in our main segment is based on the fact that your position in the search engine rankings doesn’t matter unless you are on the first page. The vast majority of all the traffic that comes from Google comes from the first page because most searches don’t click past the first page. One approach that you can take to instantly get more traffic to your website is go and identify all of the keywords on your website for which you are ranking one through ten, and of those, do whatever you need to do to move those pages up to the top because every notch up that you go can make a huge difference to the amount of traffic that you can get. How will you do this? Focus on the low hanging fruits. First thing is figure out what is it about your content that’s not as good as your competitors’. There are lots of reasons why you would want to update your content, and with it, your publish date. Google likes fresh and long content so it’s going to help you. When you add more content, you will be adding key words that are related to your content and all of these will help you rank. Even if you do not see a change today, long-term, you will see results. In the long haul, you will move up from the bottom up due to improved content. Another way to move up is to make sure that you are following the 14 critical SEO tips for bloggers in Episode 109 so go follow that checklist to help you remember what to do in each post that you are trying to optimize. The other thing that you can do is to get backlinks to your content by contributing to other people’s blogs in the form of guest posts or leaving helpful and thorough comments in various places such as forums, and then linking back to your content. Social signals are also of increasing importance so consider re-promoting pieces of content in social media. It has a potential of tickling whatever social signals are in Google and also has the possibly of being shared by others by linking to it. If you do these, eventually, you will tackle the task for being on the top ranks. Links Mentioned In This Episode * Ivan Raiklin on Twitter * Luria Petrucci * ConvertKit email autoresponder * ConvertKit release party new features video * aHrefs — a tool for SEO analysis * Episode 109 (SEO tips and checklist) Here is the video that I mentioned where Kathryn Aragon from aHrefs describes this idea of low-hanging SEO fruit and how to go get it. This involves finding pages that are ranking down near the bottom of page one and pushing them up to the top to increase your traffic from that keyword by as much as a factor of 10.
Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo entrepreneur can face. With no “boss” in your face every day to hold you accountable, it can be really difficult to dig out of the deep hole that procrastination can put you in. Because learning how to beat procrastination is so important, I’ve decided to dedicate and entire episode to it this week. Now most “procrastination tips” that you find on line talk about tactics for beating procrastination. That’s important, and I discuss 10 tips for beating procrastination in the episode. But there’s more to the struggle than just tips and tricks. To truly win against procrastination, you need a process to identify, own, and get at the root cause of your procrastination. I discuss all of this in the episode. Show Notes On Overcoming Procrastination * Recognize Procrastination – Sometimes, your procrastination is so built in your subconscious that you don’t realize that you continue to put stuff of for good reasons and so much time goes by that you legitimately forget about it entirely. Understand when this is happening to you. Writing down things and keeping track of ideas of the things that you might want to or should do someday can help. Reviewing those lists can help you recognize procrastination. * Understand why is it that you are procrastinating – it is usually that you don’t have a good reason to do it in the first place: you are not connected with your ‘why’, you are not sufficiently motivated to do it. So unpack the reason why it is in the list in first place and ask if it is really important. And if it’s not, then take it off the list or de-prioritize it so you are not procrastinating anymore. If it is important, understand why it’s important so you will have the fuel and intrinsic push that you need to get something done. * Go ahead and forgive yourself – All of us are guilty of procrastinating at one point or another and now, you are working to get yourself better. Once you’ve learned whatever lesson there is to learn in the past, the only way forward is through. Don’t spend time in self-incrimination, forgive yourself and stop dragging that baggage with you. * Ditch your excuses – All the excuses why you procrastinate need to be set aside. Leave them with the baggage. * Take Action – now that you have made a contract with yourself that you are not going to make excuses, what actions can you take to kill and prevent the same behavior in the future? * Create accountability – tell people what you are doing when appropriate and ask them to hold you accountable. Let them know so that you are in fear of them asking how you are doing. Use technology such as apps or calendar reminders to journal your progress to force you to recognize if you are making progress or not. * Optimize your environment – remove distractions (digital, television/radio, noise, junk in your desk) or put yourself in another place where you are most likely to complete your task. * Break it down – sometimes we fail because the task is massive that it seems so overwhelming. Break down your tasks, set goals to complete each so that you can build momentum and make some progress. * Take bold actions – Sometimes you are procrastinating because you are not sure that the next thing that you will do is the right thing. Sometimes it’s faster to just do the thing, screw it up and then fix it; rather than just sitting there and suffer analysis paralysis trying to figure out what it is that you should be doing. * Be realistic on what it is that you can accomplish – sometimes we p...
This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for free download as part of his “Best Year Ever” product launch. It’s an extension of our discussion last week regarding 2017 goals. We also take some feedback from listener Phil and consider how we should be dealing with feedback in general. Phil’s feedback was really courteous and helpful, but what do you do when the feedback you get is mean and nasty? Facebook Live Ads On TV Commercials are a big topic of discussion during the show. What does this ad spend by Facebook mean? And what should you be doing with your “Facebook Live Strategy?” Finally, I give a brief update on the Late Night niche site. Our website is empty, but it’s up and running! Next week I’m planning on talking about procrastination — so be sure not to put off downloading and listening to episode 117. It should be available December 8th or so. Show Notes * LNIM Listener Feedback: We listen to a feedback from a listener and discuss how you should react, as content developers, if you get criticized based on the content that you are creating. My take is that you receive the feedback and refrain from being on the defensive. Thank the giver of the feedback instead and get the golden nugget in the message as there is a little bit of truth in everything that we say. Maybe the message is worth considering, so consider it. Hear your critics. Hear the core of what they are trying to say before totally blowing them off. * Internet Marketing News: Facebook is spending a lot of money in advertising Facebook Live on television. Why? Facebook may be secretly concerned about this phenomenon called content collapse. This is when people are sharing less and less updates during the day so Facebook Live may be a project to get more original content in the platform again. The aspect of having this new feature in video translates to greater audience engagement and having it live gives a sense of urgency. Does Facebook Live make sense for you? For you to answer this, think about how your reach looks like and consider some of the main features: the content persists; you can download and repurpose; and if you can’t view live, you still get a pseudo-live webinar-like experience. Take a look and see if Facebook Live adds value to your business. * Late Night Niche Site Update: I logged into Site Ground, created a hosting space for youthbaseballzone.com, pushed a button and installed WordPress. There should now be a very minimal landing page set up and I will be configuring WordPress a bit in the coming weeks, put some content to bring it to life so you would see what it looks like to build an affiliate niche site. Our website now exists! Links Mentioned In This Episode * Michael Hyatt’s Success Secrets eBook * Michael Hyatt’s Life Score Assessment * Last Week’s episode on setting goals * Facebook Live On TV Commercials article in Business Insider * Telestream’s Wirecast * OBS Studio * Siteground (my preferred shared hosting provider) * The Ultimate Domain name checklist
It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago. This week on the Late Night Internet Marketing Podcast, week we talk about the launch of Michael Hyatt’s new Best Year Ever course. As part of the launch, Michael always give away some great content. This year is no exception with the release of the release of the Achieve What Matters eBook (get it here). In that eBook, Michael interviews some amazing people to get their input on what it takes to achieve your goals for the coming year. You’ll love the eight critical tips in the ebook. Achieve What Matters in 2017: The 8 Strategies Super-Successful People Are Using Now to Accomplish More Next Year In the show, I discuss a couple of the ideas in the eBook that a particularly appropriate for Thanksgiving Day — if you want to read about all eight tips for setting 2017 goals, you’ll need to download the ebook. Show Notes 2016 is not yet over! There are still a lot of things that you can accomplish and gain some ground on the competition during this holiday season. But it’s equally important to start turning your attention to building a plan for 2017. In Michael Hyatt’s book, Best Year Ever, Michael went out and talked to some famous people and asked them what their strategies are for accomplishing more next year than they did this year having their best year ever. Here are the key points that are worth sharing in the show: Take the time to express gratitude for all the things that you have been able to accomplish this year. Sometimes we spend our time worrying about the broken stuff that we just don’t take the time to celebrate the successes we have. Today, Thanksgiving Day, up until the days leading up to the start of the New Year is the best time to take that time to be thankful. It would also be great to imagine and ask yourself: ‘What do I want to be thankful for next year?’ It’s great to be thankful for our blessings this year but it would also be a powerful idea to start having a vision what you will be thankful for next year. This is the first step in reaching your goals as it will propel you, all year long, to work for that vision to come to pass. Take your ideas and spend time envisioning your dreams that you would want to happen in 2017. This week’s Internet Marketing Fortune Cookie: The limit to your abilities is where you place it. Links Mentioned In This Setting 2017 Goals Episode * Pecan Lodge In Dallas, TX * ConvertKit Webinar Replay * WebAIM article on Alternative Text * W3C Reference On Accessibility * Best Year Ever eBook On 2017 Strategies Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others